Your Audience Hates Funnels – Use This Framework Instead with Ashley Faus

05/19/21 • 40 min

Customers hate getting forced down a content funnel, and yet marketers continue to do it. Ashley Faus joins Stewart Hillhouse to share why adopting a Playground Strategy for your content will lead to more qualified customers. On this episode of Top Of Mind, Ashley and Stewart discuss: • How to create a Content Playground strategy • Why your audience is not the same as your leads • How to map your content to the depth of understanding of your audience • And so much more Ashley Faus is the Content Strategy Lead for Software Teams at Atlassian LinkedIn: https://www.linkedin.com/in/ashley-faus-2904547/ Twitter: https://twitter.com/ashleyfaus Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/

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What Poker Can Teach You About Growth Marketing with Jon Oberlander

Growth marketers have a difficult problem to solve: how to get the most return on investment on an ever-changing playing field. Jon Oberlander joins Stewart Hillhouse to share how he uses experiences from being a professional poker player to grow the world's best DTC brands. On this episode of Top Of Mind, Jon and Stewart discuss: • How stock trading, law, and poker playing lead Jon to growth marketing • The strategies he uses to give his clients hockeystick growth • What's next for digital advertising • And so much more Jon Oberlander is the CEO of Ampush LinkedIn: https://www.linkedin.com/in/jonoberlander/ Ampush: https://www.ampush.com/ Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse For more marketing insights, join Top Of Mind Weekly: https://stewarthillhouse.carrd.co/

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How To Make Ads That Feel Like A TV Show with Danielle Hope Diamond

The most effective video ads don't try to be ads – they try to be the TV show. Danielle Hope Diamond joins Stewart Hillhouse to share how you can create video content that your audience will actually want to watch. On this episode of Top Of Mind, Danielle and Stewart discuss: • A storytelling framework that B2B audiences love • The video content strategy she used at Drift and Privy • How to create high quality branded content with just an iPhone • And so much more Danielle Hope Diamond is the Founder of Epiq Media Twitter: https://twitter.com/dhopediamond LinkedIn: https://www.linkedin.com/in/dhopediamond/ Epiq Media: https://www.epiqmedia.com/