Ep. 117 - NEW AI - ChatGPT-4o - What’s Up THIS WEEK==> Emoji in Pre-Headers? TV Shows Being Canceled?
05/14/24 • 7 min
In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.
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Best Moments:
(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT
(03:20) Meta rolls out 3 paid verification tiers from $50-120 per month that come with benefits like higher search rankings, links in Reels, and getting suggested as an account to follow
(03:54) Subjectline.com tested using an emoji as the first character in email pre-headers and saw a 15% increase in open rates over 90 days
(04:42) JLo rebrands her "This Is Me Now" tour as "This Is Me Live" focusing on her greatest hits after lackluster ticket sales
(05:40) Notable TV show renewals and cancellations (Grey's Anatomy, The Masked Singer, The Good Doctor, and Star Trek Discovery)
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.
In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.
=================================================================
Best Moments:
(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT
(03:20) Meta rolls out 3 paid verification tiers from $50-120 per month that come with benefits like higher search rankings, links in Reels, and getting suggested as an account to follow
(03:54) Subjectline.com tested using an emoji as the first character in email pre-headers and saw a 15% increase in open rates over 90 days
(04:42) JLo rebrands her "This Is Me Now" tour as "This Is Me Live" focusing on her greatest hits after lackluster ticket sales
(05:40) Notable TV show renewals and cancellations (Grey's Anatomy, The Masked Singer, The Good Doctor, and Star Trek Discovery)
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.
Previous Episode
SPECIAL LIMITED SERIES: ===> FRIENDLY FROM is Secret Sauce of Email Marketing! <=== | BATHROOM Break #3 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.
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Best Moments:
(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name
(04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations
(05:28) Adding your offer to your "from" name can increase open rates by over 20%
(07:25) Using different "from" names allows you to send more emails without overwhelming subscribers
=================================================================
PARTNER WITH JAY AND GURU Media Hub:
www.GuruMediaHub.com
Partner with Jay OR have Jay on your podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.
Next Episode
Ep. 118 - HELP! I’ve RUN OUT of IDEAS! And TikTok Recipes – Good or Bad? Ask Us ANYTHING
In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food trends on TikTok.
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Best Moments:
(02:09) Tools to generate content ideas when you feel stuck, including Perplexity AI and SEMrush's topic research tool
(04:43) Avoid believing that your audience already knows everything — remind them of the basics
(07:19) Jay shares whether he has tried the recent Dr. Pepper and pickles trend, and gives thoughts on the hottest TikTok food fads
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.
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