Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - 100th EPISODE! ONE CHANGE = 55% INCREASE in CLICKS! and I am CLUELESS! I Jay's Scoop

100th EPISODE! ONE CHANGE = 55% INCREASE in CLICKS! and I am CLUELESS! I Jay's Scoop

04/12/24 • 16 min

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rates.
Main Discussion Points:
- The importance of "no agenda marketing" and how it builds brand loyalty
- For business marketing: Send 3 emails over 10 days - Give, give, then ask (offer). This structure led to 55% higher CTR on the offer email
- For consumer marketing: Send 3 emails over 7 days - Give, then ask (offer), then ask (offer) again. This structure increased average CTR on the offer emails by 35%
- Example of effective "no agenda" emails from ShopBop eCommerce brand
Here is your reminder: Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
If you want to check out their latest piece of content, "Email Always Comes First," click here!

Previous Episode

EP. 99- Should You Start a PODCAST? CELEB Sightings?? I Ask Us ANYTHING

In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about getting sick after overindulging at a celebrity chef burger tasting event.
Key Discussion Points:
- The main benefit of starting a podcast is that it allows you to easily connect with and interview people you want to meet, like potential new clients or business partners.
- You can use your email newsletter in a similar way by featuring different people each month or week.
- Jay recently met one of the Property Brothers from HGTV who was incredibly nice.
- At the South Beach Wine & Food Festival's Burger Bash event with celebrity chefs, Jay got overly excited and ate 15 mini burgers, getting sick on the car ride home shortly after.
DON'T MISS OUT! Head on over to Guru Conference 2024 and get registered!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
If you want to check out their latest piece of content, "Email Always Comes First," click here!

Next Episode

EP. 101- SEND MORE EMAIL!?! [GUEST EPISODE] w/ Mary Keough

In this episode of the Do This Not That podcast, host Jay interviews Mary Keough, Director of Product and Content Marketing at CoLab Software. They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable.
Key Discussion Points:

Why email marketing is an under-leveraged opportunity, especially for B2B companies
Mary's recommendation to send 3-5 emails per week to effectively grow your business
Tips for getting leadership buy-in on injecting more humor and personality into rigid B2B marketing
How Mary grew her personal brand on LinkedIn with quality content, consistent posting, and expanding her initial network

Don't forget to register for Guru Conference 2024!
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/