Ep. 143 - HOW ELECTION will Impact YOUR MARKETING! (key stats you need to know!) 😧 and CONSPIRACY THEORIES! | Jay’s Scoop
06/28/24 • 13 min
In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts.
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Best Moments:
(02:12) Political ad spending estimated to reach $16 billion, causing increased costs for regular marketing
(03:13) Email open rates expected to drop 2-3% each week as election approaches
(03:44) Newsletter click-through rates could drop 25% one month before election
(05:48) Need to examine where online ads are running to avoid adjacency to divisive content
(06:11) Options: go "nuclear" and discuss politics (not recommended), keep head down, or add election-related humor
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts.
=================================================================
Best Moments:
(02:12) Political ad spending estimated to reach $16 billion, causing increased costs for regular marketing
(03:13) Email open rates expected to drop 2-3% each week as election approaches
(03:44) Newsletter click-through rates could drop 25% one month before election
(05:48) Need to examine where online ads are running to avoid adjacency to divisive content
(06:11) Options: go "nuclear" and discuss politics (not recommended), keep head down, or add election-related humor
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
Previous Episode
Ep. 142 - SENTIMENT Analysis is a BIG DEAL! ➡️ GUEST: CALLRAIL CEO ==> Marc Ginsberg w/ Insights from 200K CALLRAIL Customers!
In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg, the CEO of CallRail. CallRail is an AI-powered call tracking and analytics company that helps over 200,000 small and medium businesses understand who is calling them, what is being said on those calls, and how they can use those insights to drive more sales.
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Best Moments:
(4:00) How Marc has been focused on data, analytics, and insights throughout his career even before AI was mainstream
(6:58) Practical ways small businesses can leverage AI to benefit their operations, such as through sentiment analysis of calls and emails
(7:40) Using AI for time savings by automating meeting and call transcription and analysis
(9:29) How AI call analysis helped one of CallRail's driveway installation customers identify and pursue a new revenue stream
(15:09) Marc's vision for how AI will progress from automation into more assisted intelligence over the next 5-10 years
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Guest bios:
Marc Ginsberg, CEO of CallRail. 25+ years of marketing and growth experience at companies like American Express and Cardlytics.
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
Next Episode
SPECIAL LIMITED SERIES: ===> HAVING A PERSONAL BRAND IS CRITICAL!🚽 <=== | BATHROOM Break #10 (COLLAB: The Marketing Millennials + Do This, Not That)
In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss strategies for growing your personal brand and owning your online presence. They talk about the importance of having owned digital platforms, like a newsletter, podcast, or website, instead of solely relying on rented platforms like social media.
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Best Moments:
(02:31) The critical importance of owning your own platforms to grow your personal brand
(05:03) Start by focusing on ONE social media platform and MASTERING it before expanding
(08:17) Using a podcast as a networking tool rather than just a marketing channel
(09:56) Tips for starting and leveraging a podcast even if you're just starting out
(12:37) How building your personal brand is creating your professional narrative and resume
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.
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