Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - Ep. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year]

Ep. 123 - What is a Marketing FLYWHEEL? GUEST: Jen Spencer [CEO SmartBug Media 2x HubSpot Partner of The Year]

05/24/24 • 25 min

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.
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Best Moments:
(05:02) What is a marketing flywheel and how can it help you?
(07:55) Practical example of a flywheel
(15:42) Maintaining culture with a 300+ person remote team
(20:08) How often do people on stage screw up?
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Guest Bio:
Jen Spencer is CEO of SmartBug Media, a digital marketing agency and HubSpot Elite Partner that helps businesses optimize their customer lifecycle. She has 15+ years of experience spanning education, nonprofit marketing, and SaaS companies. Under Jen's leadership, SmartBug Media has received numerous awards and recognitions.
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Previous Episode

Ep. 122- MYTH BUSTING Works!! Tom Brady ROAST! I Ask Us ANYTHING

In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently was on Netflix.
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Best Moments:
(01:48) Myth busting in email marketing can improve conversion rates by 30% on average
(03:08) Dollar Shave Club dispels the myth that subscription services lock you in with difficult cancellations
(03:21) Bombas highlights how athletic socks are not commodities because Bombas has legitimate differentiation
(03:38) Quip toothbrushes busts the myth that electric toothbrushes are expensive
(04:35) Grammarly overcomes the myth that they're only used by students
(06:44) Jay shares whether he would ever agree to being roasted since Tom Brady was recently roasted on Netflix
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

Next Episode

Ep. 124 - BEST DAY TO SEND EMAIL? Taylor Swift in MARVEL Movie!?! I Jay’s Scoop

In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.
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Best Moments:
(00:49) The best days to send out email campaigns
(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday
(03:32) Sales emails perform best on Wednesday. For B2C, email exclusive offers perform really well
(04:35) Webinar attendance is best on Fridays
(05:27) Thursdays and Fridays are the best day for email sales performance
(06:20) B2B On-demand content (webinar recordings, podcasts, etc.) perform well on Saturdays
(06:57) Re-send newsletter to un-opened recipients from Monday on Sundays
(08:08) Marigold is a fantastic email platform
(09:22) Taylor Swift in talks to join Marvel Universe as Dazzler — musicians in movies
(10:24) Celebrities in movies: Hits and misses
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com

Jay's Agency:
www.OutcomeMedia.com

=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.