What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?
05/13/25 • 11 min
In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.
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Best Moments:
(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search
(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February
(02:39) How websites need to include listicles and answer core questions to appear in AI search results
(04:06) Apple's plan to redesign Safari to focus on AI search engines
(05:03) Chuck E. Cheese launching its own branded media network
(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates
(07:32) 2PM identified as the optimal webinar time with highest attendance rates
(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)
(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"
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Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul.
=================================================
Best Moments:
(00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search
(02:19) ChatGPT's user growth to 800 million weekly active users, doubling from February
(02:39) How websites need to include listicles and answer core questions to appear in AI search results
(04:06) Apple's plan to redesign Safari to focus on AI search engines
(05:03) Chuck E. Cheese launching its own branded media network
(06:46) Webinar marketing data showing Wednesdays and Fridays have highest registration rates
(07:32) 2PM identified as the optimal webinar time with highest attendance rates
(08:05) Most webinar registrations happen in the week before the event (78.9% within two weeks)
(08:30) Update on Meghan Markle's podcast performance and comparisons to "Do This, Not That"
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 6/24 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
Previous Episode
SPECIAL SERIES ==> Are You Accidentally Killing Your Brand? 😬 Stop Sending That Email <== | BATHROOM Break #55 COLLAB: The Marketing Millennials + Do This, Not That
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time.
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Best Moments:
(00:07) Introduction to the new special series called "The Bathroom Break"
(02:16) Explanation of negative signal: content that hurts your brand's reputation
(03:01) The concept of lifetime value for an audience vs customers
(03:54) Common marketing automation mistakes that create negative signals
(04:41) Outdated content like "2025 outlook" still being sent in May
(05:01) The importance of managing the long tail of your content
(05:34) Ways to identify negative signal in your marketing strategy
(07:20) Drawing parallels between marketing negative signals and social communication
(09:19) Brief mention of Jay recently going viral on Instagram
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
AND Don’t miss out on these awesome FREE upcoming Quick Hits!
WunderKind: 20 Ideas in 40 Mins! Would You Rather?! Topic: Owned Channel Performance SECRETS!
May 8th - Register HERE: https://www.linkedin.com/events/wouldyourather-ownedchannelperf7310021407273304064/theater/
Marigold: May 30th 11am est. More info coming soon!
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
Next Episode
Ask Us ANYTHING: B2B+Consumer! Instagram REELS Tactic! 🍯Honey Boo Boo?? Ep. 332
In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can.
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Best Moments:
(01:30) Addressing declining show-up rates for events and webinars
(02:23) The power of remarketing to people who have already signed up
(03:33) Using Instagram Reel ads for remarketing (even for B2B)
(05:24) Creating incentives for live attendance with exclusive content
(07:05) "Ridiculous question" about Dr. Pimple Popper and Lifetime TV
=================================================
Check out our 100% FREE + VIRTUAL EVENTS! ->
EVENTASTIC - The worlds LARGEST event about EVENTS! June 5-6 2025
Register HERE: https://www.eventastic.com/Registration
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
=================================================
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
=================================================
AND don’t miss out on this awesome FREE upcoming Quick Hit!
Marigold: Should I Switch Email Platforms? 5 Truths & Myths!
May 30th 11am – 12pm ET.
Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/
=================================================
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold - What’s Up THIS WEEK: AEO Is the New SEO 🔍 Best Time to Host a Webinar?
Transcript
Full Transcript
Jay Schwedelson: Welcome to Do This, Not That, the podcast for marketers.
You'll walk away from each episode with actionable tips you can test immediately. You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, culture, and the chaos that is our everyday. I'm Jay Schwedelson. Let's do this, not that.
Jay Schwedelson: We are back for What's Up This Week from the Do This N
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