Digital Marketing Made Simple with Jennie Lyon
Jennie Lyon
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Top 10 Digital Marketing Made Simple with Jennie Lyon Episodes
Goodpods has curated a list of the 10 best Digital Marketing Made Simple with Jennie Lyon episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Digital Marketing Made Simple with Jennie Lyon for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Digital Marketing Made Simple with Jennie Lyon episode by adding your comments to the episode page.
#102 - How to Create a SIX Figure Business Using Leadpages
Digital Marketing Made Simple with Jennie Lyon
06/14/22 • 13 min
So you’re ready to build or upgrade your website, and you want something that will help you capture new clients, impress your existing ones, and build a strong brand presence, but you’re overwhelmed with the choices available online.
In today’s episode, How to Create a SIX Figure Business Using Leadpages, Jennie Lyon will open your eyes to a little gem called Leadpages and how it’s got everything you need to make a real splash online!
What you will learn:
1. Leadpages is a great tool to increase conversions and grow your lists
2. Having real-time conversion data helps you make better landing pages
3. You still need a dedicated email marketing service once you’ve collected your dedicated subscriber lists
4. Leadpages has a 14-day trial, and you should definitely try it out!
Links For This Episode:
- How a Professional Landing Page Can Boost Your Sales
- Leadpages Marketing Resources Guide
- Set up a FREE call with Jennie Lyon today!
Get in touch with Jennie:
1 Listener
#2 - How to Create a Month's Worth of Social Media in 1 Day
Digital Marketing Made Simple with Jennie Lyon
06/23/20 • 16 min
Believe it or not, it really is possible to get an upcoming month's worth of social media posts complete and scheduled in a single day - I do it every month! You'll be amazed at how much time you can reclaim in your workday by doing this all at once, instead of trying to find time every day for it.
In this week's episode, I share my advice on making this system work for you, broken down across ten main steps, from mindset to planning, constructing, through reviewing your work and advertising:
- Are You in the Social Media Mindset?
- How Many Times Will You Post in a Week?
- Pick Your Topics
- Break it Down
- Write the Content (This Is Where We Come In!)
- Graphics/Images
- Scheduling
- Engaging With Your Audience
- Review & Reevaluate
- Advertise
Links for this episode:
- Blog: How to Create a Month's Worth of Social Media in 1 Day
- Podcast #1: How to Write Instagram Captions that Convert
- Later App
- Social Squares (Search for Images by Color)
- Facebook Advertising Workbook
- Social Media Checklist Template
Get in touch with Jennie:
#186 - How to Start Working With A Digital Marketing Virtual Assistant To Grow Your Business
Digital Marketing Made Simple with Jennie Lyon
04/23/24 • 31 min
You know you should be marketing your business. Still, as a small business owner, you're most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming.
If you don't have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketing virtual assistant!
This week, Jennie talks about:
🔹What is a Digital Marketing Virtual Assistant
🔹How Do I Start Working with a Digital Marketing Virtual Assistant
🔹Stage 1: Foundation
🔹Branding, Messaging, Ideal Client Avatar Development & Funnels (Lead Generation)
🔹Stage 2: Promotion
🔹Content Marketing, Email Marketing & Social Media Marketing
🔹Stage 3: Scale
🔹More Funnels, Online Courses, Webinars, Memberships, Launches and Paid Advertising
🔹Tips for Selecting the Right Digital Marketing Virtual Assistant
🔹Integrating a Digital Marketing Virtual Assistant into Your Business
🔹Overcoming Challenges and Building a Strong Working Relationship
🔹Measuring the Impact of Your Digital Marketing Virtual Assistant
🔹The Future of Digital Marketing And Virtual Assistance
Links for This Episode on How to Start Working with a Digital Marketing Virtual Assistant to Grow Your Business
- Discover Your Digital Marketing Success Path
https://jennielyon.com/quiz - Brand Building Workbook
https://jennielyon.com/brandworkbook
- How to Create Your Core Lead Magnet
https://jennielyon.com/websiteaudit - Ideal Client Avatar Template
https://jennielyon.com/ica - SEO Checklist
https://jennielyon.com/SEO - Social Media Calendar Template
https://jennielyon.com/socialmediacalendar - Weekly Social Media Checklist
https://jennielyon.com/socialmediachecklist - Holiday Hashtag Calendar
https://jennielyon.com/hashtags - Schedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie - How to Use our Digital Marketing Team
https://jennielyon.com/vateam
Get in touch with Jennie:
🔹Free Consultation
https://jennielyon.com/chatwithjennie
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing
#73 - 10 Time Management Tips to Help You Reach Your Goals
Digital Marketing Made Simple with Jennie Lyon
11/16/21 • 31 min
As business owners we often feel like we do not have enough time in the day. Personally, it isn't easy to accomplish my work goals and personal aspirations if I don't manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you're reading this, then the chances are that you're feeling the same way.
It is challenging, if not impossible, to predict one's success. A considerable percentage of people will predict they won't succeed at their goals, but many are pleasantly surprised when they do. The problem is that people don't want to take the proper steps to achieve what they want. Procrastination often gets in the way; people say they don't have the time, but it's really because they don't want to try.
That's why time is your equalizer. Whether you take the long or the short way, time matters in the end; it is the one thing that we all get. Time is the element that we can't take back. In today’s episode, 10 Time Management Tips to Help You Reach Your Goals, we dive into actionable steps you can implement immediately.
We will take a look at:
- Knowing your Goals - Setting goals should not be haphazard; you should only set goals within your control and realistically achievable.
- Understanding How You Spend Your Time - A month-long assessment is a great way to get an idea of your current habits. You'll be shocked at how much time you waste on tasks that you could easily avoid if you do this.
- Prioritizing Your Tasks - Do the most important and daunting tasks first.
- Planning Ahead - Set your daily schedule by deciding what you need to accomplish that day. Often doing this the evening before will ensure your day is set up for success.
- Time Blocking - To boost productivity is time-blocking using the Pomodoro Method.
- Protecting Your Time - You are the boss of your work. Sometimes it's not only okay to say no; it's required. You don't have to agree to everything someone asks of you.
- Walking Away - One of the best pieces of advice I ever received is this: Don't get attached to anything that is not moving forward. In other words, abandon or re-associate with people who are bogged down with the problems of yesterday.
- Declutter and Organize Your Space - Keeping things unorganized will cause your mind to wander off into the "doldrums" and prevent you from becoming mentally overloaded with the tasks at hand.
- Eliminate Mental Distractions - Distractions are tricky. In general, bad habits, natural inclinations to find distractions, and restless minds are all time-wasters.
- Work-Life Balance - You must prioritize yourself, your own needs and desires, along your overall goals.
Links For This Episode:
Goal Planning Kit For Entrepreneurs
Get in touch with Jennie:
#86 - 6 Key Email Sequences to Make Your Launch a Huge Success
Digital Marketing Made Simple with Jennie Lyon
02/14/22 • 16 min
You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what?
One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker... copying someone else's offer has no value because your audience, you, and your offer are different. While everything you have read or run across all has its place, there are six key email sequences that are a must-have no matter what strategy you develop.
What you will learn:
- Pre-launch Sequence: The pre-launch email sequence serves one purpose, to warm up your list before your launch.
- Launch Runway Sequence: As the saying goes, "build it, and they will come." Apply the same concept here.
- Open-Cart Sequence: During an open cart email, you should be sure to explain why the product works for them, how it solves a specific problem, and why they need it now.
- Abandoned Cart Sequence: Your checkout system may not allow you to track abandoned carts, but if it does, sending a three-email sequence could boost your ROI by 3-5%.
- Cart Close Sequence: Cart closing is the most powerful part of your launch. Adding in the urgency and scarcity on the last day the cart is open (and offer is available) always brings in that final push to reach your revenue goal.
- Post Launch Sequence: No matter what, don't stop the communication. Customers and non-customers are still part of your overall ecosystem and should be nurtured 100% of the time.
Links For This Episode:
Ultimate Product Launch Planner
Get in touch with Jennie:
#219 - How to Know If You’re Ready to Run Ads for Your Business
Digital Marketing Made Simple with Jennie Lyon
01/28/25 • 14 min
Are you wondering if your business is ready to start running ads? 🚀 Paid advertising can be a total game-changer for your growth, but jumping in too soon could lead to wasted money and frustration. In this video, I’ll walk you through the essential questions you need to answer to ensure your business is ad-ready and set up for success! 💡
Here’s what you’ll learn:
✅ How to identify your ideal audience and target them effectively
✅ Why having a clear and compelling offer is crucial
✅ The importance of optimizing your website or funnel before launching ads
✅ How to set a realistic budget for your campaigns
✅ Tips for monitoring and optimizing ads for better results
✅ How to prepare for increased demand from successful ad campaigns
Whether you’re planning to run ads soon or want to set the stage for scaling your business, this video is packed with actionable insights you can start using today.
Please like, subscribe, and comment below if you found this helpful. Let’s get your business ad-ready and growing! 🙌
⌚ Timestamps
0:00 Are you ready to run ads?
2:25 How do you know if your business is ready to run ads?
2:40 Key questions to ask before hitting the launch button
2:49 Do you know your audience?
3:35 Not sure? Here are some questions to ask yourself
3:58 Use this information to create your ICA (ideal client avatar)
4:10 Do you have a clear offer?
4:43 Not sure? Here are some questions to ask yourself
5:17 Test your offer organically first
6:01 How effective is your landing page?
6:46 How to identify and fix potential drop off points
7:03 Do you have an ad budget?
7:48 Not sure? Here are the questions to consider
8:15 What budget to start with and work your way up
8:33 Do you have time to monitor and optimize your ads?
9:15 Not sure? Here are the questions to ask yourself
9:38 Which tools to use to help you
9:52 Are you ready for increased demand?
10:25 Not sure? Here are the questions to ask yourself
10:53 Map out your customer journey
11:00 Grab our free and paid resources to launch successful ads
🔗 Resources Mentioned:
Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads
Download the $10/Day Ad Strategy & Workbook - https://jennielyon.com/adstrategy
Schedule a Free Call with Jennie's Team Today - https://jennielyon.com/chatwithjennie
WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.
🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing
🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.
#1 - 10 Ways to Write Instagram Captions that Convert
Digital Marketing Made Simple with Jennie Lyon
06/10/20 • 14 min
How much time are you focusing on Instagram for your business?
Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren't huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram!
In this episode, I share my top ten tips for making the most of Instagram:
1: Hook, Why & CTA
2: Write Like You Talk
3: Be Authentic
4: Make the Sale, but Don't Be Salesy
5: Show Up
6: Brand It
7: Create Stickers
8: Make it Interactive
9: Partner with Brands
10: Celebrate the Silly
Links for this episode:
Get in touch with Jennie:
#8 - How to Create a 3-Month Content Calendar in 1 Hour (Free Template!)
Digital Marketing Made Simple with Jennie Lyon
08/04/20 • 25 min
Just like it is when growing a business, consistency is key when it comes to content creation. Especially if you're using your content to feed your opt-ins and email list (which you should!), you will see the most growth by getting your messages out to people regularly.
But once you know that, how do you go about making sure to deliver a new blog, podcast, or other content every week? That's where planning comes in, and my content calendar! Along with the link to this template (get it below), in this episode I share five main steps on consistently creating and publishing content to keep people engaged, including a full primer on using my template:
- Write it down: The first step is always to get those ideas out of your head and into actionable form.
- Finding your ideal customer avatar: Before you start publishing, consider who it is you want to attract with your content.
- Using the 3-month content calendar template: A full rundown on how you can use my template for your content.
- Recycle old content: Once you have a substantial backlog of content, consider recycling some for a new audience who may not have seen it yet. Just because you covered a specific topic a year ago doesn't mean it can't benefit someone new today!
- Create binge-worthy content: There are reasons people binge-watch certain TV shows, and finding that right hook will keep people coming back!
Links for this episode:
- Download: 3-Month Content Calendar Template
- Download: ICA (Ideal Customer Avatar) Worksheet
- Portfolio
- Digital Marketing Made Simple Podcast Community on Facebook
Get in touch with Jennie:
#62 - 5 Facebook Ad Strategies to Grow Your Business
Digital Marketing Made Simple with Jennie Lyon
08/17/21 • 19 min
Gosh. Sometimes it's baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users.
2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it's hard not to get excited by the prospect of all those people seeing your advertisement on the world's most popular social networking platform. If I could sell 1 item for $1 to all of them, that's $2.85 billion at month's end; I'd be happy to retire with Jayson to a beach house on the Mediterranean. Unfortunately, it's not that easy.
That said, I'll happily share my insight on how small business owners like you can optimize Facebook advertising to help grow your business. That means getting specific about what your advertising goals are, knowing the elements that make up your ad, and even harnessing their analytics to adjust your plan, along with other great tips!
Check it all out in detail on my blog!
Links For This Episode:
WORKBOOK: How to Write Your Own Facebook Ads!
TEMPLATE: Social Media Marketing Calendar
Get in touch with Jennie:
#3 - Step by Step Guide to Pivoting Online
Digital Marketing Made Simple with Jennie Lyon
06/30/20 • 19 min
It's both an ideal and important time to make sure your business has an online presence, so in this week's episode, I share my advice for pivoting your business online. Throughout the current crisis, I've seen companies both trying to maintain the status quo or freezing entirely.
There are so many ways to adapt to the current climate, but not every business owner knows how to proceed. Things like keeping up with your digital marketing, communicating the value of your digital offerings to customers, learning what will benefit your business, and otherwise planning ahead are all essential processes. The clients who have been thriving the last several months are the ones who have gone full steam ahead by pivoting more of their business and marketing online.
Beyond all of this, I share my suggestions on organization and workflow, with suggested apps and web tools, plus advice for staying focused while working at home, running meetings, and more!
Links for this episode:
- Free Downloadable Guide: Pivot Your Business Online in 6 Easy Steps
- RingCentral Phone Service
- Teamwork Project Management
- Harvest Time Management
- vCita Scheduling System
- Copper CRM
Get in touch with Jennie:
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FAQ
How many episodes does Digital Marketing Made Simple with Jennie Lyon have?
Digital Marketing Made Simple with Jennie Lyon currently has 222 episodes available.
What topics does Digital Marketing Made Simple with Jennie Lyon cover?
The podcast is about Marketing, Entrepreneurship, Podcasts, Online Marketing, Small Business, Entrepreneurs, Digital Marketing and Business.
What is the most popular episode on Digital Marketing Made Simple with Jennie Lyon?
The episode title '#102 - How to Create a SIX Figure Business Using Leadpages' is the most popular.
What is the average episode length on Digital Marketing Made Simple with Jennie Lyon?
The average episode length on Digital Marketing Made Simple with Jennie Lyon is 19 minutes.
How often are episodes of Digital Marketing Made Simple with Jennie Lyon released?
Episodes of Digital Marketing Made Simple with Jennie Lyon are typically released every 7 days.
When was the first episode of Digital Marketing Made Simple with Jennie Lyon?
The first episode of Digital Marketing Made Simple with Jennie Lyon was released on Jun 10, 2020.
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