Digital Marketing Made Simple with Jennie Lyon - #219 - How to Know If You’re Ready to Run Ads for Your Business

#219 - How to Know If You’re Ready to Run Ads for Your Business

01/28/25 • 14 min

Digital Marketing Made Simple with Jennie Lyon

Are you wondering if your business is ready to start running ads? 🚀 Paid advertising can be a total game-changer for your growth, but jumping in too soon could lead to wasted money and frustration. In this video, I’ll walk you through the essential questions you need to answer to ensure your business is ad-ready and set up for success! 💡

Here’s what you’ll learn:
✅ How to identify your ideal audience and target them effectively
✅ Why having a clear and compelling offer is crucial
✅ The importance of optimizing your website or funnel before launching ads
✅ How to set a realistic budget for your campaigns
✅ Tips for monitoring and optimizing ads for better results
✅ How to prepare for increased demand from successful ad campaigns

Whether you’re planning to run ads soon or want to set the stage for scaling your business, this video is packed with actionable insights you can start using today.

Please like, subscribe, and comment below if you found this helpful. Let’s get your business ad-ready and growing! 🙌

⌚ Timestamps
0:00 Are you ready to run ads?
2:25 How do you know if your business is ready to run ads?
2:40 Key questions to ask before hitting the launch button
2:49 Do you know your audience?
3:35 Not sure? Here are some questions to ask yourself
3:58 Use this information to create your ICA (ideal client avatar)
4:10 Do you have a clear offer?
4:43 Not sure? Here are some questions to ask yourself
5:17 Test your offer organically first
6:01 How effective is your landing page?
6:46 How to identify and fix potential drop off points
7:03 Do you have an ad budget?
7:48 Not sure? Here are the questions to consider
8:15 What budget to start with and work your way up
8:33 Do you have time to monitor and optimize your ads?
9:15 Not sure? Here are the questions to ask yourself
9:38 Which tools to use to help you
9:52 Are you ready for increased demand?
10:25 Not sure? Here are the questions to ask yourself
10:53 Map out your customer journey
11:00 Grab our free and paid resources to launch successful ads

🔗 Resources Mentioned:
Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads
Download the $10/Day Ad Strategy & Workbook - https://jennielyon.com/adstrategy
Schedule a Free Call with Jennie's Team Today - https://jennielyon.com/chatwithjennie

WHO AM I?
If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.

🧩 Connect with Jennie Lyon:
Website: https://jennielyon.com
Instagram: https://instagram.com/jennielyonmarketing
LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
Podcast: Digital Marketing Made Simple on Apple Podcasts
YouTube: Jennie Lyon Digital Marketing

🌟 Subscribe & Leave a Review:
If you enjoyed this episode, please subscribe and leave a review on your preferred podcast platform. Your feedback helps us reach more listeners and improve our content.

Whether you’re planning to run ads soon or want to set the stage for scaling your business, this video is packed with actionable insights you can start using today.

Please like, subscribe, and comment below if you found this helpful. Let’s get your business ad-ready and growing! 🙌

Previous Episode

#218 - The Automated Follow-Up Formula for Small Business Owners

Are you tired of losing touch with potential customers after they show interest? 💡 It’s time to change that with an easy, automated follow-up formula designed just for small business owners! In this video, I’ll show you how to use social media ads strategically to guide your audience step-by-step—from discovering your business to becoming loyal, repeat customers.

Here’s what you’ll learn:

✅ How to introduce your business and grab attention (Brand Awareness)
✅ The secrets to building trust and keeping your audience interested
✅ Proven strategies to turn interest into sales (Conversion)
✅ How to keep customers coming back for more (Retention)

✨ Plus, learn how retargeting can supercharge your follow-ups and maximize your ad results!
💥 FREE TEMPLATE: Ready to unlock the secret to running high-performing ads without breaking the bank? Download The $10/Day Ads Template to get started. https://learn.jennielyon.com/10adguide

Want to dive even deeper? Grab our in-depth $10/Day Ad Strategy & Workbook for $9! https://learn.jennielyon.com/10-day-ad-strategy-and-workbook

Let’s simplify your marketing and grow your business together! Don’t forget to like, subscribe, and share your thoughts in the comments. 🙌

⌚️ Timestamps:
0:00 Introduction to the Automated Follow-Up Formula
2:08 Getting Your Name Out There
2:44 Brand Awareness: Here's What Works
3:37 Action Tip
3:55 Build Trust & Interest
4:25 Consideration: Here's What Works
5:14 Action Tip
5:31 Make it Easy to Say YES
5:59 Conversion: Here's What Works
6:41 Action Tip
7:22 Keep Them Coming Back for More
7:57 Retention: Here's What Works
8:48 Action Tip
9:09 Make Remarketing your Secret Weapon
9:35 Retaring: Here's What Works
10:20 Action Tip
10:30 Let Automation do the Heavy Lifting

🔗 Resources Mentioned:
- Download the $10/Day Ad Template (FREE) - https://jennielyon.com/ads
- Download the $10/Day Ad Strategy & Workbook - https://jennielyon.com/adstrategy
- Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie

Next Episode

#220 - 7 Steps to Turning First-Time Clients Into Lifelong Customers

Want to know the secrets to transforming first-time clients into lifelong customers? 🚀Today, we break down proven strategies for building trust, delivering value, and nurturing client relationships.

In this episode, Jennie covers:

✅ How to make a stellar first impression
✅ Tips for personalizing the customer journey
✅ Why loyalty programs are key to retention
✅ Best practices for follow-ups
🎁 Grab your FREE Client Onboarding Checklist https://jennielyon.com/clientonboarding

⌚️ Timestamps:

0:00 Why having a long time client is important
1:45 NEW RESOURCE: Free client onboarding checklist - grab it while it's hot!
2:00 Start with a stellar first impression
2:20 Polish your onboarding process
2:47 Clarity is key
3:29 Pro Tip: Make your clients feel seen, heard, and appreciated!
4:00 5-Star Client Onboarding Strategy & Workbook $9
4:28 Personalization is key to loyalty
4:55 Segment and tailor communication
5:26 Listen and respond
5:50 Pro Tip: How to make clients stick around
6:00 How to build trust through consistency
6:13 Keep your promises
6:42 Maintain excellence
6:55 Be transparent
7:24 Trust is earned through interaction
7:39 Reward your loyal clients in a generous way
8:00 Create VIP experiences
8:20 Launch a loyalty program
8:28 Surprise them
8:45 Pro Tip: Loyalty is a 2-way street
8:57 Leverage a follow-up campaign
9:35 Post-purchase emails
10:24 Retargeting ads
10:48 Thoughtful upselling
11:07 Stay in touch
11:24 NEW RESOURCE: High-converting follow-up sequence $97
12:00 Build a community around your brand
12:36 Engage on social media
12:50 Offer value-based sales
13:04 Host events and webinars
13:29 Pro Tip: Turning customers into ambassadors
13:49 Focus on relationships
14:18 Be honest
14:35 Seek feedback
14:47 Stay in touch
15:00 Relationships build on trust = sustainable growth
15:20 Check out the free and paid resources

🔗 Resources Mentioned:
FREE Client Onboarding Experience Checklist
https://jennielyon.com/clientonboarding

5-Star Client Onboarding Strategy & Workbook
https://jennielyon.com/onboardingstrategy
Schedule a Free Call with Jennie Today - https://jennielyon.com/chatwithjennie