#3 - Step by Step Guide to Pivoting Online

06/30/20 • 19 min

Digital Marketing Made Simple with Jennie Lyon

It's both an ideal and important time to make sure your business has an online presence, so in this week's episode, I share my advice for pivoting your business online. Throughout the current crisis, I've seen companies both trying to maintain the status quo or freezing entirely.

There are so many ways to adapt to the current climate, but not every business owner knows how to proceed. Things like keeping up with your digital marketing, communicating the value of your digital offerings to customers, learning what will benefit your business, and otherwise planning ahead are all essential processes. The clients who have been thriving the last several months are the ones who have gone full steam ahead by pivoting more of their business and marketing online.

Beyond all of this, I share my suggestions on organization and workflow, with suggested apps and web tools, plus advice for staying focused while working at home, running meetings, and more!

Links for this episode:

Get in touch with Jennie:

Beyond all of this, I share my suggestions on organization and workflow, with suggested apps and web tools, plus advice for staying focused while working at home, running meetings, and more!

Links for this episode:

Get in touch with Jennie:

Previous Episode

#2 - How to Create a Month's Worth of Social Media in 1 Day

Believe it or not, it really is possible to get an upcoming month's worth of social media posts complete and scheduled in a single day - I do it every month! You'll be amazed at how much time you can reclaim in your workday by doing this all at once, instead of trying to find time every day for it.

In this week's episode, I share my advice on making this system work for you, broken down across ten main steps, from mindset to planning, constructing, through reviewing your work and advertising:

Are You in the Social Media Mindset?
How Many Times Will You Post in a Week?
Pick Your Topics
Break it Down
Write the Content (This Is Where We Come In!)
Graphics/Images
Scheduling
Engaging With Your Audience
Review & Reevaluate
Advertise

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Next Episode

#4 - How to Grow Your Email List with Social Media Marketing

While social media is an integral part of any business's online marketing, adding those social media followers to your email list is even more valuable! Growing an email list has been at the forefront of my business for years. In all of my digital marketing efforts over the past 20 years, email marketing has been the most fruitful. I've found that the return on investment with email marketing is 4x higher than any other online marketing efforts, with the average ROI being 122%.

In this episode I share my knowledge with you, not only on the value of email marketing, but tips on how to leverage your current online presence on Facebook, Instagram, LinkedIn, and Pinterest to further bolster your reach and potential customer base.

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