#86 - 6 Key Email Sequences to Make Your Launch a Huge Success
02/14/22 • 16 min
You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what?
One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker... copying someone else's offer has no value because your audience, you, and your offer are different. While everything you have read or run across all has its place, there are six key email sequences that are a must-have no matter what strategy you develop.
What you will learn:
- Pre-launch Sequence: The pre-launch email sequence serves one purpose, to warm up your list before your launch.
- Launch Runway Sequence: As the saying goes, "build it, and they will come." Apply the same concept here.
- Open-Cart Sequence: During an open cart email, you should be sure to explain why the product works for them, how it solves a specific problem, and why they need it now.
- Abandoned Cart Sequence: Your checkout system may not allow you to track abandoned carts, but if it does, sending a three-email sequence could boost your ROI by 3-5%.
- Cart Close Sequence: Cart closing is the most powerful part of your launch. Adding in the urgency and scarcity on the last day the cart is open (and offer is available) always brings in that final push to reach your revenue goal.
- Post Launch Sequence: No matter what, don't stop the communication. Customers and non-customers are still part of your overall ecosystem and should be nurtured 100% of the time.
Links For This Episode:
Ultimate Product Launch Planner
Get in touch with Jennie:
You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what?
One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker... copying someone else's offer has no value because your audience, you, and your offer are different. While everything you have read or run across all has its place, there are six key email sequences that are a must-have no matter what strategy you develop.
What you will learn:
- Pre-launch Sequence: The pre-launch email sequence serves one purpose, to warm up your list before your launch.
- Launch Runway Sequence: As the saying goes, "build it, and they will come." Apply the same concept here.
- Open-Cart Sequence: During an open cart email, you should be sure to explain why the product works for them, how it solves a specific problem, and why they need it now.
- Abandoned Cart Sequence: Your checkout system may not allow you to track abandoned carts, but if it does, sending a three-email sequence could boost your ROI by 3-5%.
- Cart Close Sequence: Cart closing is the most powerful part of your launch. Adding in the urgency and scarcity on the last day the cart is open (and offer is available) always brings in that final push to reach your revenue goal.
- Post Launch Sequence: No matter what, don't stop the communication. Customers and non-customers are still part of your overall ecosystem and should be nurtured 100% of the time.
Links For This Episode:
Ultimate Product Launch Planner
Get in touch with Jennie:
Previous Episode
#85 - 9 Expert Tips to Achieve Maximum Funnel Conversions From the Experts
How is conversion related to ROI? As we all know, conversion is a key driver of ROI for your business. Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to launch the perfect funnel. Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no longer depend on solely good copywriting and pretty graphics. In today’s episode, let's take a look at these 9 tips to improve your funnel conversion and increase your ROI!
What you will learn:
- The Landing Page: To build an effective marketing funnel, you need to find out how to attract visitors to your page and then join your ecosystem.
- Optimize META Data and SERPs: Optimizing your presence on SERPs (search engine results page) by writing helpful, strategic meta descriptions for your pages.
- Relationship Management: The more customer-centric your company is, the more successful it will be.
- Cart Abandonment: The cart abandonment rate is close to 70% and 86% on mobile across all industries. Creating an abandonment strategy will increase your ROI.
- A/B Split Testing: A/B testing is the gold standard for optimizing your website. It removes all the guesswork, enabling experienced optimizers to make data-backed decisions.
- Upsells + Downsells: By showcasing these to your customers, you'll be able to make more cash right away.
- Live Chat: Live chat software is the perfect way to convert more visitors into customers. It is a lot like a face-to-face interaction in that it is incredibly engaging.
- Remarketing Or Retargeting: With success rates of only about 2% for first-time visitors, remarketing is the only way to reach the other 98% of people.
- Testimonials + Social Proof: Testimonials and Social Proof give consumers confidence in your offer and products.
Links For This Episode:
Ultimate Product Launch Planner
Get in touch with Jennie:
Next Episode
#87 - Want a Successful Funnel? Add An Engaging Webinar! Plus, Free Workbook!
Webinars are a useful tool of any thriving company. They're not only important for future seasons of business but also the current one. Why?
Because once your audience gets through your webinars and finds them to be informative, they are bound to look at your business and brand as an authority in your field. This means that from this point forward, your brand will often come to mind whenever your target audience is in search of informative content. #goalmet
If you want to be successful in business, don’t be a one-trick pony. Check out today’s episode: Why Your Funnel Needs a Webinar to Boost Conversions.
What you will learn:
- Webinars in all Funnel Stages: The bottom line? Webinars are an all-purpose, content type, and we can use them in many ways.
- Benefits of a Webinar: Every time you create a webinar, you help answer common questions others may have about your services or programs.
- A Chance to Invite Industry Experts: You give your brand a face by having a person up front, the presenter or guest expert.
- Another SEO Boosting Technique: Video content ranks higher in search engine results pages (SERP) and it's free to post webinars on your website and socials.
- Reach a Larger Audience: Webinars are more cost-effective than hosting an event, safe during these uncertain times, and you have the freedom to ramp up your event frequency.
- Webinars Attract Affiliate Marketing: As an overwhelming majority of affiliates will tell you, they want a strategy that is successful for both parties- and that's precisely what webinars do.
Links For This Episode:
The Ultimate Webinar Planning Workbook
Get in touch with Jennie:
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