#62 - 5 Facebook Ad Strategies to Grow Your Business

08/17/21 • 19 min

Digital Marketing Made Simple with Jennie Lyon

Gosh. Sometimes it's baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users.

2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it's hard not to get excited by the prospect of all those people seeing your advertisement on the world's most popular social networking platform. If I could sell 1 item for $1 to all of them, that's $2.85 billion at month's end; I'd be happy to retire with Jayson to a beach house on the Mediterranean. Unfortunately, it's not that easy.

That said, I'll happily share my insight on how small business owners like you can optimize Facebook advertising to help grow your business. That means getting specific about what your advertising goals are, knowing the elements that make up your ad, and even harnessing their analytics to adjust your plan, along with other great tips!

Check it all out in detail on my blog!

Links For This Episode:

WORKBOOK: How to Write Your Own Facebook Ads!

TEMPLATE: Social Media Marketing Calendar

Get in touch with Jennie:

Check it all out in detail on my blog!

Links For This Episode:

WORKBOOK: How to Write Your Own Facebook Ads!

TEMPLATE: Social Media Marketing Calendar

Get in touch with Jennie:

Previous Episode

#61 - Marketing 101: Don't Cast a Wide Net, You'll Catch Nobody! Free Workbook!

I have a theory that only a few digital marketers out there actually know anything about fishing.

When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It's an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don't know the first thing about fishing!

This latest episode is pretty fishy, but in a fun, pun way! I'm also going to get back to the basics of digital marketing to help you build an actionable, affordable digital marketing plan that can yield results. From identifying your ideal customer avatar to suggested marketing tools, you can start to form a marketing strategy that is going to convert new clients quickly!

Check it all out in detail on my blog!

Links For This Episode:

WORKBOOK: Identify Your Core Lead Magnet!

TEMPLATE: Discover Your ICA (Ideal Customer Avatar!)
Get in touch with Jennie:

Next Episode

#63 - 8 Ways to Create Passive Income Alongside Your Business!

As a business owner, you know you gotta' hustle to keep it all going. There's so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one's that you don't have to work at consistently? I'm talking passive income for your business.

These are the side-hustles that earn you money with less work than your steady 9-5. They still require work, but most of that is done upfront in establishing the income stream. After that, it's periodic check-ins to update and maintain. How much you earn entirely depends on the amount of effort and money you are willing to invest at the onset. But, once you establish a passive income source, you earn greater financial and personal freedom.

I want to share some great passive income alternatives with you since small business owners are often so busy hustling to build a business from the ground up. It can be hard to consider other avenues of income generation, so let me show you what's out there to help you make a little, or a lot, of extra cash.

Check it all out in detail on my blog!

Links For This Episode:

WORKBOOK: The Blog Breakdown

WORKFLOW: How to Pivot Your Business Online

Get in touch with Jennie: