
#186 - How to Start Working With A Digital Marketing Virtual Assistant To Grow Your Business
04/23/24 • 31 min
You know you should be marketing your business. Still, as a small business owner, you're most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming.
If you don't have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketing virtual assistant!
This week, Jennie talks about:
🔹What is a Digital Marketing Virtual Assistant
🔹How Do I Start Working with a Digital Marketing Virtual Assistant
🔹Stage 1: Foundation
🔹Branding, Messaging, Ideal Client Avatar Development & Funnels (Lead Generation)
🔹Stage 2: Promotion
🔹Content Marketing, Email Marketing & Social Media Marketing
🔹Stage 3: Scale
🔹More Funnels, Online Courses, Webinars, Memberships, Launches and Paid Advertising
🔹Tips for Selecting the Right Digital Marketing Virtual Assistant
🔹Integrating a Digital Marketing Virtual Assistant into Your Business
🔹Overcoming Challenges and Building a Strong Working Relationship
🔹Measuring the Impact of Your Digital Marketing Virtual Assistant
🔹The Future of Digital Marketing And Virtual Assistance
Links for This Episode on How to Start Working with a Digital Marketing Virtual Assistant to Grow Your Business
- Discover Your Digital Marketing Success Path
https://jennielyon.com/quiz - Brand Building Workbook
https://jennielyon.com/brandworkbook
- How to Create Your Core Lead Magnet
https://jennielyon.com/websiteaudit - Ideal Client Avatar Template
https://jennielyon.com/ica - SEO Checklist
https://jennielyon.com/SEO - Social Media Calendar Template
https://jennielyon.com/socialmediacalendar - Weekly Social Media Checklist
https://jennielyon.com/socialmediachecklist - Holiday Hashtag Calendar
https://jennielyon.com/hashtags - Schedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie - How to Use our Digital Marketing Team
https://jennielyon.com/vateam
Get in touch with Jennie:
🔹Free Consultation
https://jennielyon.com/chatwithjennie
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing
You know you should be marketing your business. Still, as a small business owner, you're most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming.
If you don't have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketing virtual assistant!
This week, Jennie talks about:
🔹What is a Digital Marketing Virtual Assistant
🔹How Do I Start Working with a Digital Marketing Virtual Assistant
🔹Stage 1: Foundation
🔹Branding, Messaging, Ideal Client Avatar Development & Funnels (Lead Generation)
🔹Stage 2: Promotion
🔹Content Marketing, Email Marketing & Social Media Marketing
🔹Stage 3: Scale
🔹More Funnels, Online Courses, Webinars, Memberships, Launches and Paid Advertising
🔹Tips for Selecting the Right Digital Marketing Virtual Assistant
🔹Integrating a Digital Marketing Virtual Assistant into Your Business
🔹Overcoming Challenges and Building a Strong Working Relationship
🔹Measuring the Impact of Your Digital Marketing Virtual Assistant
🔹The Future of Digital Marketing And Virtual Assistance
Links for This Episode on How to Start Working with a Digital Marketing Virtual Assistant to Grow Your Business
- Discover Your Digital Marketing Success Path
https://jennielyon.com/quiz - Brand Building Workbook
https://jennielyon.com/brandworkbook
- How to Create Your Core Lead Magnet
https://jennielyon.com/websiteaudit - Ideal Client Avatar Template
https://jennielyon.com/ica - SEO Checklist
https://jennielyon.com/SEO - Social Media Calendar Template
https://jennielyon.com/socialmediacalendar - Weekly Social Media Checklist
https://jennielyon.com/socialmediachecklist - Holiday Hashtag Calendar
https://jennielyon.com/hashtags - Schedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie - How to Use our Digital Marketing Team
https://jennielyon.com/vateam
Get in touch with Jennie:
🔹Free Consultation
https://jennielyon.com/chatwithjennie
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing
Previous Episode

#185 - How to Get Your First 1,000 Email Subscribers
Email marketing is considered one of the most powerful instruments in a company's marketing toolkit. By utilizing email marketing, businesses cannot only connect with their target audience but also establish and nurture relationships with potential customers, drive sales, and increase revenue.
In this podcast, we will discuss the key strategies and tips for acquiring your first 1,000 email subscribers and provide insights on how to grow your email list effectively over time.
This week, Jennie talks about:
🔹Why is Email Marketing Important
🔹Direct Communication with Your Audience
🔹Higher Conversion Rates
🔹Cost Effectiveness
🔹How to Get Your First 1,000 Email Subscribers
🔹Create High-Quality Content
🔹Use Lead Magnets
🔹Optimize Your Website for Conversions
🔹Leverage Social Media
🔹Collaborate with Other Businesses
🔹Use an Email Marketing Virtual Assistant
🔹Tips for Growing Your Email List
🔹Common Mistakes to Avoid
🔹Homework: Take Action to Grow Your Email List
Links for This Episode on Getting Your First 1,000 Email Subscribers:
- How to Create Your Core Lead Magnet
https://jennielyon.com/websiteaudit - Ideal Client Avatar Template
https://jennielyon.com/ica - SEO Checklist
https://jennielyon.com/SEO - Social Media Calendar Template
https://jennielyon.com/socialmediacalendar - Weekly Social Media Checklist
https://jennielyon.com/socialmediachecklist - Holiday Hashtag Calendar
https://jennielyon.com/hashtags - Schedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie - How to Use our Digital Marketing Team
https://jennielyon.com/vateam
Get in touch with Jennie:
🔹Free Consultation
https://jennielyon.com/chatwithjennie
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing
Next Episode

#187 - How to Use Social Media Stories in Your Marketing
One trend in the ever-evolving digital marketing landscape has taken center stage: Social Media Stories. These fleeting, 24-hour posts have become a powerful tool for brands and businesses.
But why are Stories so popular? The answer lies in their short-lived nature.
Stories offer a fresh, engaging way to connect with audiences. They provide a sense of immediacy and exclusivity that traditional posts can't match, leading to a surge in their use across various social media platforms. From Instagram to Facebook, TikTok to LinkedIn, Stories have become a staple of social media marketing.
But how can you harness the power of Stories for your brand? How can you create compelling, engaging Stories that resonate with your audience? And how can you integrate Stories into your overall marketing strategy?
This week, Jennie talks about:
🔹Understanding Social Media Stories and Their Impact
🔹What Are Social Media Stories?
🔹The Psychology Behind the Popularity of Stories
🔹The Short-Lived Nature of Stories and User Engagement
🔹Statistics on Social Media Stories Usage and Effectiveness
🔹Crafting Your Social Media Stories Strategy
🔹Aligning Stories with Your Marketing Goals
🔹Platform-Specific Strategies for Instagram, Facebook, Snapchat, and More
🔹Creating a Content Calendar for Stories
🔹Measuring the Success of Your Stories
🔹Best Practices for Engaging and Visually Appealing Stories
🔹The Role of Visual Storytelling in Brand Narrative
🔹Tips for Creating Compelling Story Content
🔹Utilizing Interactive Features to Boost Engagement
🔹Story Highlights: Curating Your Best Content
🔹Adapting Content for Different Audience Segments
🔹Navigating Legalities: Music, Images, and Video Content
🔹Case Studies: Brands Excelling in Social Media Stories Marketing
🔹Brand Storytelling Success Stories
🔹Innovative Uses of Stories in Marketing Campaigns
🔹The Future of Social Media Stories Marketing
🔹Upcoming Trends and Features to Watch
🔹Integrating Stories into Your Overall Marketing Strategy
🔹Recap of Key Takeaways
🔹This Week’s Homework
Links for This Episode on How to Use Social Media Stories in Your Marketing
- Discover Your Digital Marketing Success Path
https://jennielyon.com/quiz - Content Calendar Template
https://jennielyon.com/contentcalendar
- Social Media Calendar Template
https://jennielyon.com/socialmediacalendar - Weekly Social Media Checklist
https://jennielyon.com/socialmediachecklist - Holiday Hashtag Calendar
https://jennielyon.com/hashtags - Schedule a free call with Jennie today!
https://jennielyon.com/chatwithjennie - How to Use our Digital Marketing Team
https://jennielyon.com/vateam
Get in touch with Jennie:
🔹Free Consultation
https://jennielyon.com/chatwithjennie
🔹Jennielyon.com
🔹Social Media @jennielyonmarketing
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