Captivate + Convert with Christy Cegelski

I’ve never had the opportunity to share my full story before, so this episode is super personal...

From the outside, it might look like I built a successful business overnight because within about a year (14 months to be exact), I went from charging $35 an hour for my copywriting services to selling $5k-10k packages and having my first 5-figure months. But there’s a whole lot more to the story.

In this episode, I share part one of my story, which is the backstory. I go into how I became a copywriter (Spoiler Alert: it wasn’t exactly on purpose) and what I did before I started my current business...including all the stops and starts and previous business failures.

If you love a good origin story like I do, this one’s for you!

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CONNECT WITH ME ON INSTAGRAM

http://www.instagram.com/christycegelski

FREE RESOURCE:

https://christy-cegelski.mykajabi.com/grow-your-email-list-for-free

Are you tired of spending time hustling in your DMs and Facebook groups every month in the hopes of finding your next client? What if you had potential clients coming to you on the regular? I created a FREE GUIDE to show you how to build a community of people who know, like, and trust you and CAN’T WAIT to click the Buy Button on your next offer. Download it now!

“You can’t think your way into a new state of being. You have to actually get out there and do something.”

— Alexa Martin

Wonder whether working with a coach is all it’s hyped up to be? Then this episode is for you!

Alexa Martin is a mindset and life coach who helps her clients break up with their phones and fall in love with their lives, but she wasn’t always a believer in the power of coaching.

In fact, Alexa resisted the idea of working with a coach for a long time... even while actively working on personal development!

When a nagging voice in her head wouldn’t stop wondering how much more she could achieve with a little help, she decided to go for it.

Her experience flipped the script.

Real transformation requires action items and accountability. “Working with coaches is honestly what really, really changed the game for me,” Alexa says. “You’re not going to change your life by listening to another podcast. You’re not going to change your life by reading another book.”

Not only has Alexa been working with coaches ever since, but her experience inspired her to launch her own coaching career!

In this convo, we talk about how Alexa went from studying math at MIT to helping people get unstuck in their lives, why you need to let go of the hustle mindset, and the book that first lit the fire inside her!

Hit play and find a new way to work! In this episode, you’ll learn:

• Why it’s important to put YOURSELF before your business — and how this will actually help you book more clients!
• How to understand the energy you show up with and change it for the better
• Why you need to create an emotional separation between yourself and your work

Subscribe now and never miss a single episode!

About Alexa Martin: Alexa Martin is a mindset and life coach who teaches people how to break up with their phones and show up for their lives.

Highlights:‌ ‌

00:34 Intro

01:24 Meet Alexa Martin

02:10 Getting over resistance + moving into action

06:38 Showing up for yourself first

11:21 Recognize + shift your energy

13:29 What do you believe about yourself?

15:48 Becoming “the phone girl”

17:28 Separate yourself from your biz

20:59 Rediscover yourself

24:35 The Christy Questions

Please remember to subscribe, rate, and review!

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Alexa Martin

https://www.alexakmartin.com

Instagram: @alexakmart

Chasing Excellence: A Story About Building the World's Fittest Athletes by Ben Bergeron

https://www.amazon.com/Chasing-Excellence-Building-Fittest-Athletes

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Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!

https://christy-cegelski.ck.page/26510b4993

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base... they’re not all going to fire you at once.”

— Steven Cegelski

Quitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier!

But when it works, being part of a power couple is fabulously fulfilling!

My guest for this episode is Steve Cegelski, serial entrepreneur and owner of the full-service water treatment company Clear Chem. He also happens to be my husband.

Relationships between two self-employed people have their own unique challenges, quirks, and bonuses. This episode is all about navigating entrepreneurial couplehood (I’m looking at you, Beyonce and Jay-Z!).

From sharing workspaces to switching states, corporate structures to consistency, we share our biggest challenges and lasting lessons. Tune in for a behind-the-scenes breakdown of how each of us built our biz — and why entrepreneurial households actually have a leg up on those still working for others!

Hit play and find a new way to work! In this episode, you’ll learn:

• The back-up plan that allowed Steven to launch a new business venture with less stress
• How we managed the transition into a dual-entrepreneur household (and how margaritas smoothed the way)
• Steven’s words of wisdom for new and aspiring entrepreneurs — and why entrepreneurship can actually offer MORE stability than the traditional job market

Subscribe now and never miss a single episode!

About Steven Cegelski: Steven Cegelski is the owner of Clear Chem, a full-service water treatment company that creates customized water treatment programs tailored to each customer's specific needs and budget.

Highlights:‌

00:33 Intro

02:25 Meet Steven Cegelski!

05:33 Steven’s entrepreneurial journey

10:07 Doomsday scenarios + back-up plans

12:50 Starting a entrepreneurial household

14:49 Sharing workspaces

17:54 Consistency is key

18:49 No loyalty in the job world

20:21 The Christy Questions (+ where they came from!)

Please remember to subscribe, rate, and review!

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GUEST OR OTHER LINKS

https://clearchemwt.com

https://www.linkedin.com/in/stevencegelski

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Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!

https://christy-cegelski.ck.page/26510b4993

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”

— Taylor Daniels

I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire.

In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren’t putting in the effort to build their brand.

She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.

Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.

“Instagram is a tool to bring people into your space. It’s a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”

Hit play and find a new way to work! In this episode, you’ll learn:

> The biggest misconceptions entrepreneurs have about using Instagram as a business tool

> How many times per week you should be posting (it’s probably less than you think!)

> Best practices for boosting meaningful and authentic engagement

Subscribe now and never miss a single episode!

About Taylor Daniels

Taylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.

Highlights:‌ ‌

02:16 Meet Taylor Daniels

04:36 Instagram as part of brand strategy

06:11 Foundation over details

07:17 Stop sweating vanity metrics

08:22 When + how to post

10:02 Instagram as a driving force

11:26 Show up authentically

12:53 Seriously, stop sweating metrics!

14:52 Niche down + reach out

17:27 Detach from the outcome

21:09 Follow/unfollow game

23:17 Stay focused

27:49 The Christy Questions

Please remember to subscribe, rate, and review!

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TAYLOR DANIELS

https://www.instagram.com/itstaydaniels_llc

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM:

https://www.instagram.com/christycegelski

“You have to find the entry point that’s going to resonate with you.”

— Tamika Auwai

As business owners, we tend to focus mostly on clients — how do we attract the people we want to work with? How do we keep them happy? Are we taking care of their needs?

Obviously, you should be thinking about your clients, but what about your own needs and wants?

Why did you decide to launch your biz in the first place? Did you want more freedom? Were you following your passion? Your business should be set up in a way that supports the quality of life that you want and deserve.

This episode dives deep into an aspect of biz-building that is almost always overlooked: thinking about the experience we want to create for ourselves as business owners.

Tamika Auwai is the CEO of Orisha Creative and inventor of The Nurture MatrixTM, a unique evergreen nurture marketing framework that helps you stay connected with your audience and keep your leads warm — without you having to churn out new content regularly. This helps biz owners grow their business in the background, without giving up more of their time.

An excellent step toward creating the experience you want, if you ask me!

How do you want each day to unfold? What are your medium- and long-term goals? Grab a pen and get ready to take notes, because we’re about to change the way that you do business!

Hit play and find a new way to work! In this episode, you’ll learn:

• What it means to build your biz with your own experience in mind — and what it can look like in practice
• How to get over the resistance to the idea of changing your business practices
• 2 things we should stop doing right now in order to create the businesses we want

Subscribe now and never miss a single episode!

About Tamika Auwai: Tamika Auwai is the CEO of Orisha Creative, an inventive nurture marketing agency that serves leaders in the online coaching industry. She is the creator of The Nurture MatrixTM, a unique evergreen nurture marketing framework that’s revolutionizing the way master coaches approach social media and email marketing.

Highlights:‌ ‌

01:35 Meet Tamika Auwai

03:59 The Nurture MatrixTM

06:52 Building with experience in mind

08:42 Setting the right goals

11:13 Tamika’s experience

14:37 Systems & processes

16:31 Find your entry point

19:19 What we should stop

21:39 Outsourcing & hiring

23:56 The comparison game

27:40 Personal lessons

31:59 Burnout

35:12 The Christy Questions

Please remember to subscribe, rate, and review!

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https://www.orishacreative.com

https://www.instagram.com/tamikaiscontent

https://instagram.com/orishacreative

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski