Is A VIP Day Offer Right For Your Business With Kristin Macintyre
Captivate + Convert with Christy Cegelski10/11/21 • 51 min
“The VIP offer has revolutionized my business... It has helped me take control over my calendar.”
— Kristin Macintyre
Have you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days lately? Are you thinking about getting in on it and offering your own VIP offer — but aren’t sure what to include or how to sell it?
Then you’re going to want to listen to this episode!
My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kristin has actually discontinued most of her services and switched her copywriting business to a VIP-offer-only model!
And she is THRIVING.
“What is a VIP Day? It really is just a service that has three particular qualities to it,” Krisitin says. “Then you can take those qualities and create an offer that meets those qualities, but it can look like SO many different things!”
What are those three qualities? You’re going to have to tune in to find out!
In this episode, Kristin talks about the key ingredients of a VIP offer, her journey from teaching composition to college students to writing copy, and how the VIP Intensive offer changed Kristin’s business!
Hit play and find a new way to work! In this episode, you’ll learn:
- How to structure a VIP offer so that you can deliver top-tier service without overwhelming yourself
- How Kirstin and I set up our respective VIP offers — and what goes into them
- Whether your VIP should be an entry point or an upsell — and where to start your pricing
Subscribe now and never miss a single episode!
About Kristin Macintyre: Kristin Macintyre is an entrepreneur and conversion copywriter. She whips up copy that connects, communicates, and converts, with a whole lotta strategy and a pinch of personality — aka the good stuff.
Highlights:
00:35 Intro
02:20 Meet Kristin Macintyre
03:30 From English teacher to copywriter
08:44 Learning v. taking action
10:30 The MFA experience
11:50 3 qualities of a VIP offer
14:23 VIP Day v. VIP Intensive
16:53 Done-in-a-Day
18:25 High-ticket or entry point?
20:37 VIP Intensive impacts
21:59 Goodbye, proposals + discovery calls!
23:48 Talking money, honey!
27:52 Find what works for you
28:51 Demonstrate value
30:02 Non-service VIP Days
33:40 VIP Day repeat clients + Disney
38:16 Delivering the final product
40:09 The Christy Questions
48:12 Find Kristin
Please remember to subscribe, rate, and review!
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Kristin Macintyre
Instagram: https://www.instagram.com/kristin.macintyre
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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
10/11/21 • 51 min
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