Is A VIP Day Offer Right For Your Business With Kristin Macintyre

10/11/21 • 51 min

Captivate + Convert with Christy Cegelski

“The VIP offer has revolutionized my business... It has helped me take control over my calendar.”

— Kristin Macintyre

Have you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days lately? Are you thinking about getting in on it and offering your own VIP offer — but aren’t sure what to include or how to sell it?

Then you’re going to want to listen to this episode!

My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kristin has actually discontinued most of her services and switched her copywriting business to a VIP-offer-only model!

And she is THRIVING.

“What is a VIP Day? It really is just a service that has three particular qualities to it,” Krisitin says. “Then you can take those qualities and create an offer that meets those qualities, but it can look like SO many different things!”

What are those three qualities? You’re going to have to tune in to find out!

In this episode, Kristin talks about the key ingredients of a VIP offer, her journey from teaching composition to college students to writing copy, and how the VIP Intensive offer changed Kristin’s business!

Hit play and find a new way to work! In this episode, you’ll learn:

How to structure a VIP offer so that you can deliver top-tier service without overwhelming yourself
How Kirstin and I set up our respective VIP offers — and what goes into them
Whether your VIP should be an entry point or an upsell — and where to start your pricing

Subscribe now and never miss a single episode!

About Kristin Macintyre: Kristin Macintyre is an entrepreneur and conversion copywriter. She whips up copy that connects, communicates, and converts, with a whole lotta strategy and a pinch of personality — aka the good stuff.

Highlights:‌ ‌

00:35 Intro

02:20 Meet Kristin Macintyre

03:30 From English teacher to copywriter

08:44 Learning v. taking action

10:30 The MFA experience

11:50 3 qualities of a VIP offer

14:23 VIP Day v. VIP Intensive

16:53 Done-in-a-Day

18:25 High-ticket or entry point?

20:37 VIP Intensive impacts

21:59 Goodbye, proposals + discovery calls!

23:48 Talking money, honey!

27:52 Find what works for you

28:51 Demonstrate value

30:02 Non-service VIP Days

33:40 VIP Day repeat clients + Disney

38:16 Delivering the final product

40:09 The Christy Questions

48:12 Find Kristin

Please remember to subscribe, rate, and review!

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Kristin Macintyre

https://macintyrecopy.com

Instagram: https://www.instagram.com/kristin.macintyre

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“The VIP offer has revolutionized my business... It has helped me take control over my calendar.”

— Kristin Macintyre

Then you’re going to want to listen to this episode!

My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kristin has actually discontinued most of her services and switched her copywriting business to a VIP-offer-only model!

And she is THRIVING.

What are those three qualities? You’re going to have to tune in to find out!

Hit play and find a new way to work! In this episode, you’ll learn:

How to structure a VIP offer so that you can deliver top-tier service without overwhelming yourself
How Kirstin and I set up our respective VIP offers — and what goes into them
Whether your VIP should be an entry point or an upsell — and where to start your pricing

Subscribe now and never miss a single episode!

Highlights:‌ ‌

00:35 Intro

02:20 Meet Kristin Macintyre

03:30 From English teacher to copywriter

08:44 Learning v. taking action

10:30 The MFA experience

11:50 3 qualities of a VIP offer

14:23 VIP Day v. VIP Intensive

16:53 Done-in-a-Day

18:25 High-ticket or entry point?

20:37 VIP Intensive impacts

21:59 Goodbye, proposals + discovery calls!

23:48 Talking money, honey!

27:52 Find what works for you

28:51 Demonstrate value

30:02 Non-service VIP Days

33:40 VIP Day repeat clients + Disney

38:16 Delivering the final product

40:09 The Christy Questions

48:12 Find Kristin

Please remember to subscribe, rate, and review!

---------------------------

Kristin Macintyre

https://macintyrecopy.com

Instagram: https://www.instagram.com/kristin.macintyre

--------------------------

https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Previous Episode

Online Courses Vs. Group Programs - Which One Is Right For Your Business? With Jessica Terzakis

“Most of us who’ve been in business have 8 to 10 people we know that we could get into a group.”

— Jessica Terzakis

Have you been thinking about creating and selling an online course? Then you’re going to want to meet Jessica Terzakis.

Jessica helps service-based entrepreneurs of all kinds monetize their expertise through creating fabulous online courses and group programs, letting them smash their 1:1 revenue ceiling and make a bigger impact.

Jessica is a firm believer that you should definitely consider launching a group program before you even think about creating an online course.

“I think the marketing for online courses is glittery, it’s sparkly — it’s really sexy, isn’t it? It’s like ‘create your course, launch it, and make seven figures’” Jessica says. “I’m not bashing online courses... I think it’s just that they’re a very advanced solution for a business owner.”

This episode takes an honest look at everything you need to know about launching your digital program — from pricing to saturation to marketing.

If you want to learn all about the good, the bad, and the ugly about online courses and get the goods on how (and when) to build out your successful group coaching program, then this episode is for you!

Hit play and find a new way to work! In this episode, you’ll learn:

How to create a unique group program that stands out from the pack (with real examples)
Why online program pricing has dropped over the last few years — and why an engaged email list is VITAL
Why the beta launch formula is going to become your secret weapon

Subscribe now and never miss a single episode!

About Jessica Terzakis: Jessica Terzakis is a curriculum creator, small business advisor, and the program director for Terzakis And Associates. She loves collaborating with entrepreneurs that are experts in their field and transforming their knowledge into value-packed, exciting content.

Highlights:‌ ‌

00:33 Intro

01:43 Meet Jessica Terzakis

05:03 Courses v. group programs

06:55 High-ticket pricing v. volume

08:22 Find your 8-10

12:02 ‘Set it & forget it’ myth

13:25 When to launch

17:18 How to be unique

24:05 Unique touch examples

25:25 ‌Embrace beta launches

29:02 Freebie

31:56 Transparency

33:33 Setting your pricing

39:28 ‌The Christy Questions

Please remember to subscribe, rate, and review!

---------------------------

Jessica Terzakis

https://terzakisandassociates.com

Instagram: https://www.instagram.com/jessica_terzakis, https://www.instagram.com/terzakis_associates

Twitter: https://twitter.com/terzakissmbiz

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https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Next Episode

Doing Your Business YOUR Way With Deanna Seymour

“We get to make our own rules.”

— Deanna Seymour

You started your biz with the goal of building a better, more fulfilling life for yourself, based on what YOU want. So why would you put up with anything less while growing your empire?

Deanna Seymour is a graphic designer who’s ditched all the blueprints and traditional advice and built up her business her way, on her own terms (check out her website to see what I mean!). Example: Deanna just finished a six-week long sabbatical from social media — widely considered a no-no when it comes to building your biz!

Deanna doesn’t just march to the beat of her own drum, she built that drum from scratch!

In this episode, Deanna talks about how to be authentic online with integrity, how to effectively promote your business on social media without burning out, and how she’s become a successful entrepreneur with ADHD.

This conversation is frank, candid, and 100% no-holds-barred, so if you’re looking for real-deal advice on how to build a business that works for you, you’ll want to dig right in!

Hit play and find a new way to work! In this episode, you’ll learn:

Deanna’s unique approach to creating amazing offers based on having fun, not what you think you’re *supposed* to do
Why your Instagram Stories don’t have to be perfect — and how they can be your greatest source of connections
Why you might want to think twice before signing up for that online course you’ve been eyeing

Subscribe now and never miss a single episode!

About Deanna Seymour: Deanna Seymour is a graphic designer, wife, mom of two, and a recovering perfectionist. She hosts the Imperfect Party podcast and creates fully custom, scroll-stopping, on-brand graphics for her clients’ social media.

Highlights:‌ ‌

00:34 Intro

02:07 Meet Deanna Seymour

05:46 What she’s doing differently

11:10 Online courses + their marketing

17:56 Authenticity

21:57 Keeping it “real”

28:16 Instagram Stories

29:26 Social media expectations

32:41 Facebook groups

34:25 Happy hours + content mapping

36:11 Stay connected to your own socials