ENCORE: Selling On Instagram: What To Do & What NOT To Do
01/03/22 • 38 min
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”
— Taylor Daniels
I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire.
In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren’t putting in the effort to build their brand.
She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.
Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.
“Instagram is a tool to bring people into your space. It’s a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”
Hit play and find a new way to work! In this episode, you’ll learn:
> The biggest misconceptions entrepreneurs have about using Instagram as a business tool
> How many times per week you should be posting (it’s probably less than you think!)
> Best practices for boosting meaningful and authentic engagement
Subscribe now and never miss a single episode!
About Taylor Daniels
Taylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.
Highlights:
02:16 Meet Taylor Daniels
04:36 Instagram as part of brand strategy
06:11 Foundation over details
07:17 Stop sweating vanity metrics
08:22 When + how to post
10:02 Instagram as a driving force
11:26 Show up authentically
12:53 Seriously, stop sweating metrics!
14:52 Niche down + reach out
17:27 Detach from the outcome
21:09 Follow/unfollow game
23:17 Stay focused
27:49 The Christy Questions
Please remember to subscribe, rate, and review!
---------------------------
TAYLOR DANIELS
https://www.instagram.com/itstaydaniels_llc
---------------------------
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
“The online world is so flooded. I teach that you should build that brand foundation first, before you even worry about social media.”
— Taylor Daniels
I’ve heard your requests, and now I’m delivering — this episode is all about best practices for growing your biz using Instagram! My guest for today is Taylor Daniels, brand strategy coach and Instagram expert extraordinaire.
In 2019, Taylor was running a virtual assistant agency and noticed a lot of clients were requesting help in standing out on their socials in a saturated market. She also noticed that a lot of them weren’t putting in the effort to build their brand.
She found herself teaching them how to up their Insta game and build a solid brand foundation... two things which happened to be her specialties. In 2020, she became a coach.
Taylor is a genius at leveraging social media and is one of the few people using Instagram the right way, in my opinion.
“Instagram is a tool to bring people into your space. It’s a place to connect and then bring people into your sales funnel — your email list or Facebook group,” Taylor says. “Yeah, you can close clients on Instagram, but it should be more used as a driving force to get people into YOUR community. And then you can show up in your community every day with warm, hot leads that are ready for you to nurture them.”
Hit play and find a new way to work! In this episode, you’ll learn:
> The biggest misconceptions entrepreneurs have about using Instagram as a business tool
> How many times per week you should be posting (it’s probably less than you think!)
> Best practices for boosting meaningful and authentic engagement
Subscribe now and never miss a single episode!
About Taylor Daniels
Taylor Daniels helps online service providers take their businesses from side hustle to sold the f*ck out. She offers guidance on brand strategy and marketing, and a big part of what she teaches is how to use Instagram to build your business.
Highlights:
02:16 Meet Taylor Daniels
04:36 Instagram as part of brand strategy
06:11 Foundation over details
07:17 Stop sweating vanity metrics
08:22 When + how to post
10:02 Instagram as a driving force
11:26 Show up authentically
12:53 Seriously, stop sweating metrics!
14:52 Niche down + reach out
17:27 Detach from the outcome
21:09 Follow/unfollow game
23:17 Stay focused
27:49 The Christy Questions
Please remember to subscribe, rate, and review!
---------------------------
TAYLOR DANIELS
https://www.instagram.com/itstaydaniels_llc
---------------------------
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
Previous Episode
ENCORE: How To Generate $75k From Your Freebie
“I knew it would help me... get a pulse on who my audience was.”
— Sara Vartanian
Does your lead magnet need a glow-up? It may be time for you to consider going high-touch.
This week’s guest is Sara Vartanian, an incredible launch strategist and copywriter who happens to be one of my besties! Sara has been featured in Forbes and shared her amazing skills in countless popular online programs, so I know you’re going to love what she shares in this episode!
Here’s the scoop: Sara has a really unconventional approach to creating lead magnets — she calls it the Unscalable Lead Magnet Method. It was through this method that Sara was able to land her first few long-term clients... and generate over $75k in revenue.
I’m going to let you know right now — this definitely isn’t your typical PDF freebie!
This conversation is a no-nonsense, no-filter look at the good, bad, and ugly of lead magnets. From lack of focus to bloated value, you’re going to find out in detail where most typical lead magnets go wrong. And after you learn why your freebies aren’t giving you the conversions you crave, you’ll discover how to create lead magnets that’ll position you as your niche’s newest genius unicorn (and earn you some jaw-dropping social proof).
Basically, this is a mini-masterclass you’re not going to want to miss! So hit play and find a new way to work!
In this episode, you’ll learn:
> The common issues plaguing conventional lead magnets — and why they often fall flat.
> How to create super-personalized lead magnets that deliver real value to your audience (and your own biz).
> How to eventually scale your unscalable lead magnet.
Subscribe now and never miss a single episode!
About Sara Vartanian: Sara Vartanian is a content strategist, copywriter, and happy introvert. She helps introverted entrepreneurs stand out (and show up) with words, so they can make their audience feel deeply seen and heard — while they stay home in their comfy pants.
Highlights:
01:58 Meet Sara Vartanian.
05:14 Accidental copywriter + imposter syndrome.
07:25 Where magnets go wrong.
10:21 The Unscalable Lead Magnet Method.
15:16 The results.
17:56 Social proof + two-way value.
19:51 Unscalable lead magnets + transformation.
24:02 How to resonate.
25:30 Scale+ repurpose.
28:44 Building relationships.
29:51 Keep it simple + low-pressure.
33:25 The List Playbook.
34:19 The Christy Questions
Please remember to subscribe, rate, and review!
---------------------------
https://www.instagram.com/saravartanian
https://www.facebook.com/saravartaniansocial
The List Playbook: https://www.saravartanian.com/list-playbook
---------------------------
HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!
https://christycegelski.com/hire-me
CONNECT WITH CHRISTY ON INSTAGRAM:
Next Episode
Being An Entrepreneurial Couple With Steven Cegelski
“These days, there’s no loyalty at a job. They use you as long as they need you, and then you’re gone. If you have your own customer base... they’re not all going to fire you at once.”
— Steven Cegelski
Quitting your 9-to-5 and launching your own biz can feel pretty scary. Doing it when your partner is ALSO running their own business? Even scarier!
But when it works, being part of a power couple is fabulously fulfilling!
My guest for this episode is Steve Cegelski, serial entrepreneur and owner of the full-service water treatment company Clear Chem. He also happens to be my husband.
Relationships between two self-employed people have their own unique challenges, quirks, and bonuses. This episode is all about navigating entrepreneurial couplehood (I’m looking at you, Beyonce and Jay-Z!).
From sharing workspaces to switching states, corporate structures to consistency, we share our biggest challenges and lasting lessons. Tune in for a behind-the-scenes breakdown of how each of us built our biz — and why entrepreneurial households actually have a leg up on those still working for others!
Hit play and find a new way to work! In this episode, you’ll learn:
- The back-up plan that allowed Steven to launch a new business venture with less stress
- How we managed the transition into a dual-entrepreneur household (and how margaritas smoothed the way)
- Steven’s words of wisdom for new and aspiring entrepreneurs — and why entrepreneurship can actually offer MORE stability than the traditional job market
Subscribe now and never miss a single episode!
About Steven Cegelski: Steven Cegelski is the owner of Clear Chem, a full-service water treatment company that creates customized water treatment programs tailored to each customer's specific needs and budget.
Highlights:
00:33 Intro
02:25 Meet Steven Cegelski!
05:33 Steven’s entrepreneurial journey
10:07 Doomsday scenarios + back-up plans
12:50 Starting a entrepreneurial household
14:49 Sharing workspaces
17:54 Consistency is key
18:49 No loyalty in the job world
20:21 The Christy Questions (+ where they came from!)
Please remember to subscribe, rate, and review!
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GUEST OR OTHER LINKS
https://www.linkedin.com/in/stevencegelski
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Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!
https://christy-cegelski.ck.page/26510b4993
CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski
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