Online Courses Vs. Group Programs - Which One Is Right For Your Business? With Jessica Terzakis

Explicit content warning

10/04/21 • 49 min

Captivate + Convert with Christy Cegelski

“Most of us who’ve been in business have 8 to 10 people we know that we could get into a group.”

— Jessica Terzakis

Have you been thinking about creating and selling an online course? Then you’re going to want to meet Jessica Terzakis.

Jessica helps service-based entrepreneurs of all kinds monetize their expertise through creating fabulous online courses and group programs, letting them smash their 1:1 revenue ceiling and make a bigger impact.

Jessica is a firm believer that you should definitely consider launching a group program before you even think about creating an online course.

“I think the marketing for online courses is glittery, it’s sparkly — it’s really sexy, isn’t it? It’s like ‘create your course, launch it, and make seven figures’” Jessica says. “I’m not bashing online courses... I think it’s just that they’re a very advanced solution for a business owner.”

This episode takes an honest look at everything you need to know about launching your digital program — from pricing to saturation to marketing.

If you want to learn all about the good, the bad, and the ugly about online courses and get the goods on how (and when) to build out your successful group coaching program, then this episode is for you!

Hit play and find a new way to work! In this episode, you’ll learn:

How to create a unique group program that stands out from the pack (with real examples)
Why online program pricing has dropped over the last few years — and why an engaged email list is VITAL
Why the beta launch formula is going to become your secret weapon

Subscribe now and never miss a single episode!

About Jessica Terzakis: Jessica Terzakis is a curriculum creator, small business advisor, and the program director for Terzakis And Associates. She loves collaborating with entrepreneurs that are experts in their field and transforming their knowledge into value-packed, exciting content.

Highlights:‌ ‌

00:33 Intro

01:43 Meet Jessica Terzakis

05:03 Courses v. group programs

06:55 High-ticket pricing v. volume

08:22 Find your 8-10

12:02 ‘Set it & forget it’ myth

13:25 When to launch

17:18 How to be unique

24:05 Unique touch examples

25:25 ‌Embrace beta launches

29:02 Freebie

31:56 Transparency

33:33 Setting your pricing

39:28 ‌The Christy Questions

Please remember to subscribe, rate, and review!

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Jessica Terzakis

https://terzakisandassociates.com

Instagram: https://www.instagram.com/jessica_terzakis, https://www.instagram.com/terzakis_associates

Twitter: https://twitter.com/terzakissmbiz

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HOW MUCH CAN YOU GET DONE-IN-A-DAY? You might be surprised! Work with me for a Done-In-a-Day session + walk away with a brand new, optimized email sequence or landing page! Let’s take your copy from ho-hum to HELL YES!

https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

“Most of us who’ve been in business have 8 to 10 people we know that we could get into a group.”

— Jessica Terzakis

Have you been thinking about creating and selling an online course? Then you’re going to want to meet Jessica Terzakis.

Jessica is a firm believer that you should definitely consider launching a group program before you even think about creating an online course.

This episode takes an honest look at everything you need to know about launching your digital program — from pricing to saturation to marketing.

Hit play and find a new way to work! In this episode, you’ll learn:

How to create a unique group program that stands out from the pack (with real examples)
Why online program pricing has dropped over the last few years — and why an engaged email list is VITAL
Why the beta launch formula is going to become your secret weapon

Subscribe now and never miss a single episode!

Highlights:‌ ‌

00:33 Intro

01:43 Meet Jessica Terzakis

05:03 Courses v. group programs

06:55 High-ticket pricing v. volume

08:22 Find your 8-10

12:02 ‘Set it & forget it’ myth

13:25 When to launch

17:18 How to be unique

24:05 Unique touch examples

25:25 ‌Embrace beta launches

29:02 Freebie

31:56 Transparency

33:33 Setting your pricing

39:28 ‌The Christy Questions

Please remember to subscribe, rate, and review!

---------------------------

Jessica Terzakis

https://terzakisandassociates.com

Instagram: https://www.instagram.com/jessica_terzakis, https://www.instagram.com/terzakis_associates

Twitter: https://twitter.com/terzakissmbiz

---------------------------

https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Previous Episode

My Journey with Keto Part 2

Today's episode is a little different...
When I started sharing that I was working with someone to heal some of the hormonal and metabolic issues I'd been struggling with (and my results) I got a lot of questions about what I was doing, how it worked, and why.

So, I thought, what better way to address all the questions than to dedicate an entire podcast episode to the subject? And of course, I had to interview the woman who's helping to change my life and my health!

As it turned out, we had so much to talk about, I ended up dedicating TWO entire podcast
episodes to the subject!
Last week's episode was all about Meghann's own incredible 'behind the business' story of healing from food and exercise addiction, recovering from a traumatic brain injury that ended her career, and how she became a health coach.
If you haven't listened to Part One, seriously - go back! It's an unbelievable journey she's been on!
In today's episode (Part Two) we're talking about how my life has changed since I cut out sugar and switched to a high-fat, low-carb diet.
I'm sharing my personal experience, what it's like to work with Meghann and complete her program, and of course, my results (so far.)
We also dive into some common FAQs around keto and specific questions people asked me on Instagram, like:
✓ What the ketogenic lifestyle is and isn’t — and who can get the most benefits from a low-carb, high-fat diet
✓ What it means to deal with Leaky Gut Syndrome, what it can lead to, and how to treat it
✓ The huge role that mindset and accountability play in successfully reaching your health goals

Subscribe now and never miss a single episode!

About Meghann Hempel: Meghann Hempel is a certified health coach and personal trainer who specializes in low-carb, high-fat nutrition and the ketogenic lifestyle. She firmly believes that we have the ability to heal ourselves through food, wellness, and lifestyle changes.

Highlights:‌ ‌

00:32 Intro

02:03 Benefits & results

03:57 Why does it work?

06:26 Leaky gut syndrome

09:01 Biggest ketogenic misconceptions

13:00 Sticking with it & results

19:09 Will you miss foods?

23:47 Accountability & mindset

31:04 The Christy Questions

34:50 ‌Challenging clients

39:46 Find Meghann

Please remember to subscribe, rate, and review!

---------------------------

https://www.brainbodyandbeyondllc.com

https://linktr.ee/brainbodybeyond

Instagram: https://www.instagram.com/Meghann.Alice

Instagram: https://www.instagram.com/brainbodybeyond

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https://christycegelski.com/hire-me

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Next Episode

Is A VIP Day Offer Right For Your Business With Kristin Macintyre

“The VIP offer has revolutionized my business... It has helped me take control over my calendar.”

— Kristin Macintyre

Have you been noticing a LOT of online service providers offering up fabulous-sounding VIP Days lately? Are you thinking about getting in on it and offering your own VIP offer — but aren’t sure what to include or how to sell it?

Then you’re going to want to listen to this episode!

My guest, Kristin Macintyre, is the reigning queen of VIP days. In fact, Kristin has actually discontinued most of her services and switched her copywriting business to a VIP-offer-only model!

And she is THRIVING.

“What is a VIP Day? It really is just a service that has three particular qualities to it,” Krisitin says. “Then you can take those qualities and create an offer that meets those qualities, but it can look like SO many different things!”

What are those three qualities? You’re going to have to tune in to find out!

In this episode, Kristin talks about the key ingredients of a VIP offer, her journey from teaching composition to college students to writing copy, and how the VIP Intensive offer changed Kristin’s business!

Hit play and find a new way to work! In this episode, you’ll learn:

How to structure a VIP offer so that you can deliver top-tier service without overwhelming yourself
How Kirstin and I set up our respective VIP offers — and what goes into them
Whether your VIP should be an entry point or an upsell — and where to start your pricing

Subscribe now and never miss a single episode!

About Kristin Macintyre: Kristin Macintyre is an entrepreneur and conversion copywriter. She whips up copy that connects, communicates, and converts, with a whole lotta strategy and a pinch of personality — aka the good stuff.

Highlights:‌ ‌

00:35 Intro

02:20 Meet Kristin Macintyre

03:30 From English teacher to copywriter

08:44 Learning v. taking action

10:30 The MFA experience

11:50 3 qualities of a VIP offer

14:23 VIP Day v. VIP Intensive

16:53 Done-in-a-Day

18:25 High-ticket or entry point?

20:37 VIP Intensive impacts

21:59 Goodbye, proposals + discovery calls!