A Stress-Free Visibility Strategy With Lisa Benavidez

02/21/22 • 35 min

Captivate + Convert with Christy Cegelski

“If we are focused on the visibility and why we’re afraid to show up, we’re making it all about ourselves, versus making it about the people that we get to impact, whether it’s one person or one million people. ”

—Lisa Benavidez

Not sure where or when you should show up online in order to connect with your dream clients — and not interested in posting on your socials 24/7? This episode is for you!

Showing up and being the face of their business can be a struggle for a lot of women, especially if they’re also juggling motherhood. So keeping it simple is a MAJOR priority.

My guest is Lisa Benavidez, a business strategist who helps women entrepreneurs and leaders create simple and effective visibility strategies that get them front and center when it comes to their ideal clients.

Best of all: you don’t need to be on ALL the platforms... and you DEFINITELY don’t have to be perfect.

You just need to be crystal clear on your messaging.

Your messaging will lay the groundwork for your visibility strategy — and this episode gives you the tools you need to come up with a killer one!

Hit play and find a new way to work! In this episode, you’ll learn:

What main, supporting, and cornerstone social platforms are, how to choose ‘em, and how to use ‘em
Lisa’s 5-step process for creating 90 days worth of content (yes, please!)
How to identify client-attracting conversations that’ll help you boost your profile — and follower count!

Subscribe now and never miss a single episode!

About Lisa Benavidez: Lisa Benavidez is a business and visibility strategist who helps her clients create a bold online presence that attracts their ideal audience, and then show up, serve, and sell in a way that feels authentic and powerful.

Highlights:‌

00:34 Intro

01:32 Meet Lisa Benavidez

04:42 Lisa’s own visibility challenges

07:43 Your messaging is the groundwork

10:00 Identifying client-attracting conversations

11:14 Choosing your platforms

14:45 Instant Funnel Bundle

15:45 5-step process for 90 days of content

21:05 You need to repeat yourself

21:43 “Consistent” doesn't mean “every day”

25:44 Lisa’s goodies

28:27 The Christy Questions

Please remember to subscribe, rate, and review!

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Lisa Benavidez

https://www.lisabenavidez.com

https://www.lisabenavidez.com/pva [$50 off promo code: Captivate}

https://www.linkedin.com/in/lisabenavidez

Instagram: @lisa_benavidez

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Ready to fill your calendar with consistent clients? Grab my Instant Funnel bundle and snag a TON of goodies, including a brand voice and messaging guide and more swipe files than you can shake a stick at!

https://christycegelski.com/instant-funnel

Become biz besties with your subscribers + convert them to clients organically with my brand new freebie How To Write Emails That Sell plus 20 Must Read Newsletter Ideas. This is the most value packed freebie I’ve ever created and I can’t wait for you to get your hands on it!

https://christy-cegelski.ck.page/26510b4993

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

—Lisa Benavidez

Not sure where or when you should show up online in order to connect with your dream clients — and not interested in posting on your socials 24/7? This episode is for you!

Showing up and being the face of their business can be a struggle for a lot of women, especially if they’re also juggling motherhood. So keeping it simple is a MAJOR priority.

Best of all: you don’t need to be on ALL the platforms... and you DEFINITELY don’t have to be perfect.

You just need to be crystal clear on your messaging.

Your messaging will lay the groundwork for your visibility strategy — and this episode gives you the tools you need to come up with a killer one!

Hit play and find a new way to work! In this episode, you’ll learn:

What main, supporting, and cornerstone social platforms are, how to choose ‘em, and how to use ‘em
Lisa’s 5-step process for creating 90 days worth of content (yes, please!)
How to identify client-attracting conversations that’ll help you boost your profile — and follower count!

Subscribe now and never miss a single episode!

Highlights:‌

00:34 Intro

01:32 Meet Lisa Benavidez

04:42 Lisa’s own visibility challenges

07:43 Your messaging is the groundwork

10:00 Identifying client-attracting conversations

11:14 Choosing your platforms

14:45 Instant Funnel Bundle

15:45 5-step process for 90 days of content

21:05 You need to repeat yourself

21:43 “Consistent” doesn't mean “every day”

25:44 Lisa’s goodies

28:27 The Christy Questions

Please remember to subscribe, rate, and review!

---------------------------

Lisa Benavidez

https://www.lisabenavidez.com

https://www.lisabenavidez.com/pva [$50 off promo code: Captivate}

https://www.linkedin.com/in/lisabenavidez

Instagram: @lisa_benavidez

---------------------------

https://christycegelski.com/instant-funnel

https://christy-cegelski.ck.page/26510b4993

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Previous Episode

Reinventing Yourself After Hardship With Peta O'Brien-Day- Part 2

“One of the things that helped me the most was taking a step back and being realistic... Continual learning is important, but you have to be realistic about how much you can actually take on and how much content you can consume.”

— Peta O'Brien-Day

Where would you end up if you had to rebuild from nothing?

Peta O'Brien-Day is a copywriter and former social worker who had a super challenging path to entrepreneurship after the unspeakably tragic early death of her first husband.

(This is the second half of my convo with Peta — if you haven’t heard last week’s episode, I highly recommend checking it out first to get the full story!)

When we left off last week, Peta had just launched her new copywriting business while caring for two young kids.

In this episode, we dig into the nitty-gritty of the early days of building her biz, including her time management strategies, how she took advantage of time zone differences to better balance her childcare, and how she sifted through best practices and self-help tips to find what worked for HER.

Listen now to learn about Peta’s top advice for biz owners — and why you DON’T actually have the same number of hours in a day as Beyoncé!

Hit play and find a new way to work! In this episode, you’ll learn:

How to make time to work on your biz WITHOUT setting an alarm for 4 am (um, no thank you!)
Why you need to get over the burning need to do All The Things and join all the groups — and why podcasts can be your best bet for learning
How Peta found her way back from her darkest days — and where you can follow her story

Subscribe now and never miss a single episode!

About Peta O'Brien-Day: Peta O'Brien-Day is the wordsmith behind Words By Peta. She helps her clients bring that local, brick-and-mortar business vibe to their website’s marketing content.

Highlights:‌ ‌

00:34 Intro

01:29 Early days of entrepreneurship

04:10 Being realistic about time management

05:24 Peta’s top advice for biz owners

07:13 Hidden teams behind success stories

09:17 Motherhood + entrepreneurship

11:24 The Christy Questions

Please remember to subscribe, rate, and review!

---------------------------

Peta O'Brien-Day

https://secondtimearound.blog

https://wordsbypeta.com

https://www.facebook.com/wordsbypeta

Instagram: @allwordsbypeta

---------------------------

https://christycegelski.com/instant-funnel

https://christy-cegelski.ck.page/26510b4993

CONNECT WITH CHRISTY ON INSTAGRAM: https://www.instagram.com/christycegelski

Next Episode

Metrics That Matter With Donna Dube

“There is this outside pressure that we have to reach a certain bar, and I think that’s not the way to go about it... Don’t worry about what the other guru is doing and what your business bestie is doing. This is YOUR business — where were you last year and what do you want to do with it this year?”

— Donna Dube

Let’s unlock a secret weapon in your business: your metrics.

In this episode, Productivity Plus founder Donna Dube shares some great insights on how to match your mission and vision to the metrics that you should be focusing on, in order to maximize your time and your revenue.

Looking at numbers may not be as fun and creative as other aspects of your biz, but they’re definitely going to help you push the needle — if you understand what they’re telling you!

Your metrics help you figure out not only where you’re spending your energy in your business right now, but where you SHOULD be spending it in order to make the biggest impact.

This means the offers and initiatives with the biggest, juiciest profits...

The social platforms driving the most conversions...

... and the content strategies pulling in the most engagement.

You’ll definitely want to take some notes on this one (I did too!)

Hit play and find a new way to work! In this episode, you’ll learn:

The data you SHOULD be tracking regularly... and the vanity metrics you don’t need to worry about
Why it’s important to know where your website traffic is coming from
How to redefine what success means for YOU

Subscribe now and never miss a single episode!

About Donna Dube: Donna Dube is the founder of Productivity Plus. She offers her entrepreneur clients personalized strategic business planning and operational management that creates ease, establishes priorities, and provides clarity.

Highlights:‌ ‌

00:33 Intro

01:44 Meet Donna Dube

04:53 Why we don’t like looking at numbers

06:17 What should you track?

08:07 Vanity metrics

09:32 Traffic metrics

12:46 Launch examples

15:38 Comparison game

17:14 Instant Funnel Bundle

18:13 Donna’s process + outcomes

23:41 Redefining success