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In this episode we talk with Corry Prohens, President of IQ Workforce, about how to find and keep a job in Web Analytics. We cover steps that job seekers should take when looking for a job and career development activities to help keep and advance their careers.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host: Corry Prohens

Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve. They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research. As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace.

Corry Prohens / IQ Workforce info:

Twitter: @corryprohens LinkedIn: www.linkedin.com/in/corryprohens Blog: http://www.iqworkforce.com/blog/ IQ Blast (email newsletter): http://www.iqworkforce.com/subscribe.asp

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the trade to help made your foray into paid search a success.So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Lauren Vaccarello

Lauren is the head of SEM at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.

http://twitter.com/laurenv

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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In this episode, we talk with Jason Thompson, a consultant at Numeric Analytic, about segmentation on membership web sites – both paid and free. The group discusses the critical steps in approaching analytics on a membership site, the differences in segments in free and paid membership sites, and advantages in tracking on membership sites. The conversation moves from recommendations for target segments to top KPI’s to the impact of social media sites on traditional membership sites.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host: Jason Thompson

Jason is a consultant at Numeric Analytics, prior to his current position, Jason spent three years crafting a world-class analytics practice for Spark Networks. Jason honed his analytics skills at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniture’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert.

Twitter: @usujason

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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In this episode we are joined by Alex Yoder, CEO of Webtrends. The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next for Webtrends and the web analytics industry.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest: Alex Yoder

Alex Yoder – CEO, Webtrends. As chief executive officer, Alex Yoder is responsible for worldwide operations and the overall strategic vision of Webtrends.

Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at Webtrends, with his last role being vice president of sales, North America. During his tenure at Webtrends, he has successfully worked to expand the brand and deliver business value to global enterprises.

Blog: http://blogs.webtrends.com/alex/
Twitter: @yodera
White Paper on Functionalism:

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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Join Lee Isensee and the Beyond Web Analytics team as they talk about the recent acquisitions of Unica and Coremetrics by IBM. The conversation dives into who is stealing the sheets in the relationship, to the current happenings within the Web Analytic Association, and more fun as the team talks about the upcoming eMetrics and the big gala!

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Lee Isensee

An experienced marketing leader with proven success managing and devising the strategy, planning and execution of enterprise level projects with a broad history of educating and advising people as well as organizations across a wide spectrum of industries.

With 15 years in online delivery, ecommerce, and analytics, Lee is a highly regarded marketing analytics expert that has experienced the sometimes painful, and often successful, ventures of the evolving internet. Lee has played a key role in ensuring solid strategy and design for hundreds of marketing organizations globally, including several Fortune 500 organizations. His expertise ranges from traditional web analytics, such as customer attrition measurement, to conversion optimization. Lee is also well rounded in multi-channel solutions like enterprise data warehouse integrations between online and offline information to create a holistic solution.

Related Links:

http://www.omlee.net/

http://twitter.com/#!/omlee

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