Episode 41 – IBM, eMetrics, and more with Lee Isensee

02/28/11 • 36 min

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Join Lee Isensee and the Beyond Web Analytics team as they talk about the recent acquisitions of Unica and Coremetrics by IBM. The conversation dives into who is stealing the sheets in the relationship, to the current happenings within the Web Analytic Association, and more fun as the team talks about the upcoming eMetrics and the big gala!

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Lee Isensee

An experienced marketing leader with proven success managing and devising the strategy, planning and execution of enterprise level projects with a broad history of educating and advising people as well as organizations across a wide spectrum of industries.

With 15 years in online delivery, ecommerce, and analytics, Lee is a highly regarded marketing analytics expert that has experienced the sometimes painful, and often successful, ventures of the evolving internet. Lee has played a key role in ensuring solid strategy and design for hundreds of marketing organizations globally, including several Fortune 500 organizations. His expertise ranges from traditional web analytics, such as customer attrition measurement, to conversion optimization. Lee is also well rounded in multi-channel solutions like enterprise data warehouse integrations between online and offline information to create a holistic solution.

Previous Episode

Episode 40 – Shaking the baby with Evan Lapointe

Join Evan Lapointe and the Beyond Web Analytics team as they talk about some of his more controversial and thought provoking blog posts. The conversation explores these posts and then delves into his wheel house and gets to talking about his SEM SEO skills. The fun does not stop there as the group also talks though the Web Analytics Association, the new code of ethics, advocacy, and the WAA certification.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Evan Lapointe

Evan is the VP, director of Client Performance at search discovery. He started his career in finance, doing valuation and analysis on publicly traded companies. Came back over to the web in 2005 at 360i, managing their analytics department. wrote his first web site at age 15, sold his first site at 17, always loved every part of it, and he still builds some sites on the side today for fun.

Next Episode

Episode 42 – Live at eMetrics !

Join Adam and Rudi as they talk to speakers and other attendees at the recent eMetrics out in San Francisco. Hear directly from our guests about the key takeaways from the conference, reasons you should attend, and even some prognostications about the future of our industry.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guests: (in order of appearance )

Tom Davenport
June Dershewitz
Corry Prohens
Emer Kirane
Eric Feinberg and Larry Freed
Carlos del Rio
Judah Phillips and Tim Wilson
Peter Sanborn

After you listen to the podcast check out our “Man on the street video”

Music for the podcast was created by Patrick Ferland.

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