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Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com

08/09/10 • 47 min

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In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the trade to help made your foray into paid search a success.So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Lauren Vaccarello

Lauren is the head of SEM at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.

http://twitter.com/laurenv

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Lauren Vaccarello

http://twitter.com/laurenv

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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Previous Episode

Episode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale

In this episode, the Beyond Web Analytics team talks with Shmuli Goldberg, Director of Marketing and Communications at ClickTale about Analyzing Customer Experiences. The conversation covers who and what ClickTale does, implementation process, and case studies of how analysing the customer experience can impact the performance and conversions on your site.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert
Guest Host: Shmuli Goldberg

Shmuli Goldberg is the Director of Marketing and Communications at ClickTale, the industry leader in Customer Experience Analytics. After watching countless hours of user browsing sessions and dabbling with most web analytics solutions on the market, Shmuli has gained an uncanny insight into the world of web analytics and usability. London born and bred, Shmuli has studied in both the London School of Advertising and the Interdisciplinary Center, Herzlia. He now lives in Israel, where the ClickTale head office is bas

http://twitter.com/clicktale

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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Next Episode

Episode 28: Consolidation in Web Analytics with John Lovett

In this episode, the Beyond Web Analytics team talks with John Lovett, of Web Analytics Demystified about consolidation in Web Analytics. The group discusses the major acquisitions and mergers in the web analytics industry over the past 12 months. The conversation moves from biggest surprises about the mergers, what the future may hold for IBM with it’s recent moves, and what impact these mergers might have on the industry as a whole.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel, James Dutton
Guest Host: John Lovett

John Lovett, Senior Partner Web Analytics Demystified , is widely recognized as a web analytics industry luminary who has impacted the analytics community through his research and thought leadership. As a veteran industry analyst, Mr. Lovett is often called upon to present at events and frequently quoted in mainstream media because of his deep knowledge of web analytics issues and intimate familiarity with measurement technologies.

John Currently serves on the Board of Directors for the Web Analytics Association and is an active member in the Research and Standards Committees.

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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