
Episode 14: Conversation with Alex Yoder
03/29/10 • 36 min
In this episode we are joined by Alex Yoder, CEO of Webtrends. The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next for Webtrends and the web analytics industry.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert
Guest: Alex Yoder
Alex Yoder – CEO, Webtrends. As chief executive officer, Alex Yoder is responsible for worldwide operations and the overall strategic vision of Webtrends.
Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at Webtrends, with his last role being vice president of sales, North America. During his tenure at Webtrends, he has successfully worked to expand the brand and deliver business value to global enterprises.
Blog: http://blogs.webtrends.com/alex/
Twitter: @yodera
White Paper on Functionalism:
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
In this episode we are joined by Alex Yoder, CEO of Webtrends. The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next for Webtrends and the web analytics industry.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert
Guest: Alex Yoder
Alex Yoder – CEO, Webtrends. As chief executive officer, Alex Yoder is responsible for worldwide operations and the overall strategic vision of Webtrends.
Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at Webtrends, with his last role being vice president of sales, North America. During his tenure at Webtrends, he has successfully worked to expand the brand and deliver business value to global enterprises.
Blog: http://blogs.webtrends.com/alex/
Twitter: @yodera
White Paper on Functionalism:
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
Previous Episode

Episode 13: Functionalism with June Dershewitz
In this episode we are joined by June Dershewitz of Semphonic as we explore Functionalism. What it is, why it was developed, and how it can help you with your analytic projects.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: June Dershewitz
As Vice President of Analytics at Semphonic, June Dershewitz enjoys helping companies improve their practice of web analytics. She has been actively involved with the Web Analytics Association since its inception in 2005 and she currently serves as an elected official on the WAA Board of Directors. As an original instigator of Web Analytics Wednesday, she continues to organize and attend WAW events throughout the San Francisco Bay Area. She has spoken at conferences such as eMetrics and X Change.
Blogs: http://june.typepad.com/june/functionalism/
Twitter: @semphonic @jdersh
White Paper on Functionalism:
Think Tank Functionalism Class: http://semphonic.com/TT/TTSJDescription.aspx#SJ
Web Analytics Association: http://www.webanalyticsassociation.org/
Adam’s Post on Page Type Pathing:
http://www.the-omni-man.com/sitecatalyst/adamgreco/2009/08/02/page-type-pathing
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
Next Episode

Episode 15: How companies can attract and retain talent
In this episode we continue our talk with Corry Prohens, President of IQ Workforce. In the previous podcast we talked about how to find and keep a job in Web Analytics. In this episode we look at staffing from the perspective of the employers and steps they can take to attract and retain talent.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert
Guest Host: Corry Prohens
Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Web Analytics Association and SEMPO, Corry and his team are active in the professional communities that they serve. They sponsor and speak at web analytics and search marketing events, host several leading blogs, publish the bi-weekly IQ Blast and conduct quarterly industry research. As recruiters they have developed an unusually robust network of clients and candidates globally. Analytics disciplines are becoming increasingly interwoven. Corry’s team is at the forefront of this evolution in the US, UK, EU and Australia, providing access to some of the hardest-to-find talent in the marketplace.
Corry Prohens / IQ Workforce info:
Twitter: @corryprohens LinkedIn: www.linkedin.com/in/corryprohens Blog: http://www.iqworkforce.com/blog/IQ Blast (email newsletter): http://www.iqworkforce.com/subscribe.asp
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
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