Episode 31 : Web Analytics Association – Certification with Joel Wright

10/06/10 • 34 min

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In this episode, the Beyond Web Analytics team with Joel Wright about the Web Analytics Association Certification and his experience in taking and passing the test at eMetrics in San Jose this year. The group discusses motivation for taking the test and the skills needed and preparation to be successful with the test. The conversation also dives into the types of items measured, and thoughts on what it will take to really gain industry wide acceptance of the test.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Joel Wright

Joel is a Senior web analytics consultant in Austin, TX, with 9 years experience analyzing and managing web traffic, online demand generation, and online order data for dell.com. Proven web analytics skills using a variety of tools/technologies: Visual Sciences, Google Analytics, Omniture SiteCatalyst, Hitwise, iPerceptions, SQL, Excel, D3, Brio, Business Objects.

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

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Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Joel Wright

Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0

Share/Save

Previous Episode

Episode 30: X Change 2010 Recap

In this episode, the Beyond Web Analytics team talks about the recent X Change Web Analytics Conference that was held in Monterrey California. The group talks about how X Change was started and how it has evolved today. The groups also talks about their favorite sessions, which conversations that will have the most impact, the main take away from the conference, and thoughts on future conferences.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel

Adam, Rudi, & Gary at X Change 2010

Next Episode

Episode 32 : Tag Management Systems with Josh Manion

In this episode, the first part of a series on tag management & universal tags, the Beyond Web Analytics team with Josh Manion, CEO of Ensighten about Tag Management Systems and his new company Ensighten. The group talks about what led to the creation of tag management systems, what it is that differentiates tag management systems from universal tags, and how Ensighten works.

Hosts: Adam Greco, Rudi Shumpert, Gary Angel

Guest Host: Josh Manion

Founder & CEO, Ensighten

Prior to the founding of Ensighten, Mr. Manion, 34, served for 8 years as the CEO of Stratigent, LLC a consultancy specialized in web analytics and marketing optimization. At Stratigent, Mr.Manion oversees strategic direction for the organization and works with strategic clients such as Motorola, Blue Cross Blue Shield, Mattel, and General Mills. Additionally, Mr. Manion leads the partnership development efforts at Stratigent, where he has forged close partnerships with the leaders in the web analytics and interactive marketing space including Omniture, WebTrends, Google Analytics, Unica, Coremetrics, ExactTarget, Optimost, Gomez, OpinionLab, Teradata, and TeaLeaf.

Mr. Manion has authored a guide on web analytics vendor selection for MarketingProfs.com and has acted as an advisor and instructor for the Shop.org Advanced Web Analytics Boot Camp curriculum. Prior to Stratigent, Mr. Manion served as the Vice President of Strategy for MCurve, Inc a network technology reseller and consultancy, Director of Analytics for Myteam.com, and COO and Co-Founder of ForAthletes.com, which was acquired by Myteam.com in 2000. Additionally, Mr. Manion has been a professional chess player and is currently ranked in the top 60 players in the United States.

Mr. Manion graduated from Massachusetts Institute of Technology (MIT) with a degree in Management Science and a focus in Information Technology.