Episode 26: Analyzing Customer Experiences with Shmuli Goldberg of ClickTale
07/26/10 • 36 min
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert
Guest Host: Shmuli Goldberg
Shmuli Goldberg is the Director of Marketing and Communications at ClickTale, the industry leader in Customer Experience Analytics. After watching countless hours of user browsing sessions and dabbling with most web analytics solutions on the market, Shmuli has gained an uncanny insight into the world of web analytics and usability. London born and bred, Shmuli has studied in both the London School of Advertising and the Interdisciplinary Center, Herzlia. He now lives in Israel, where the ClickTale head office is bas
Related Links: http://www.clicktale.com http://www.shop.org/summit10 http://www.emetrics.org/washingtondc/ http://www.screenevents.co.uk/IR2010/ http://www.ecommerceexpo.co.uk/Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert
Guest Host: Shmuli Goldberg
Shmuli Goldberg is the Director of Marketing and Communications at ClickTale, the industry leader in Customer Experience Analytics. After watching countless hours of user browsing sessions and dabbling with most web analytics solutions on the market, Shmuli has gained an uncanny insight into the world of web analytics and usability. London born and bred, Shmuli has studied in both the London School of Advertising and the Interdisciplinary Center, Herzlia. He now lives in Israel, where the ClickTale head office is bas
Related Links: http://www.clicktale.com http://www.shop.org/summit10 http://www.emetrics.org/washingtondc/ http://www.screenevents.co.uk/IR2010/ http://www.ecommerceexpo.co.uk/Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
Previous Episode
Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope
In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation.
So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Joe Stanhope
Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.
Related Links: http://blogs.forrester.com/joseph_stanhopehttp://twitter.com/joestanhope
http://www.forrester.com/wave
http://www.forrester.com/events
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
Next Episode
Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com
In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the trade to help made your foray into paid search a success.So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.
Hosts: Adam Greco, Rudi Shumpert, Gary Angel
Guest Host: Lauren Vaccarello
Lauren is the head of SEM at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics. Through Lauren’s consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser. Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.
Note: The sound clips used in this podcast were used under license.
Burnkit2600 / CC BY-NC-SA 3.0
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