S3E7 - 4 tips for strategic content marketing

09/09/21 • 11 min

1 Listener

This week we’re talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience.

As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts.

We’ve broken down our 4 top tips on how you can crush it with your content marketing strategy:

Have a quarterly content focus
Repurpose your content
FLIP IT and share a different perspective
Share your opinion

Spoiler: We may or may not sing in this episode, but you’ll have to listen to find out haha...

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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤

You can also connect with us on socials.

Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates

As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts.

We’ve broken down our 4 top tips on how you can crush it with your content marketing strategy:

Have a quarterly content focus
Repurpose your content
FLIP IT and share a different perspective
Share your opinion

Spoiler: We may or may not sing in this episode, but you’ll have to listen to find out haha...

...

If you enjoyed this episode, don’t forget to rate, review & subscribe ❤

You can also connect with us on socials.

Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates

Previous Episode

S3E6 - Chats with our mate Malcolm Auld: Copywriting tips, upskilling advice and resources

Drum roll, please! Welcome to the first episode of the “Chats with our mates” series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can.

In this episode, we’re chatting with our friend, mentor, and copywriting expert, Malcolm Auld.

Mal has experience running multinational agencies, marketing departments, start-ups, a SaaS business, bricks n mortar, and online retail businesses. He has also published 6 marketing books and taught executives in 22 countries. Living and working in the USA, Asia, and Australia has given Mal wide exposure to different cultures.

Some of the excellent resources and authors Mal recommends in this episode include...

Drayton Bird - “How to write sales letters that sell”
John Caples - “Tested advertising methods”
Ken Roman - “Writing that works”

And industry gurus such as:

David Ogilvy
Dan Kennedy
Neil Patel (SEO specialist)
Clayton Makepeace - Very Good Copy newsletter
Joe Sugarman - newsletter

Mal is also releasing a copywriting course by the end of the year! Stay tuned.

In the meantime, you can subscribe to Malcolm’s blog.

We hope you enjoy this episode! Please connect with us on socials - we love hearing from you. We’re also keen to hear who you’d like us to chat with on the pod?

LinkedIn - /your-marketing-mates
Instagram - @yourmarketingmates

Belle & Liz x

Next Episode

S3E8 - Why Marketing & Sales are Batman & Robin

Let’s talk about sales!

Regardless of whether you’re doing in-house marketing or marketing for clients, at some point, you’re going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman.

In this episode we discuss a helpful sales framework known as SPIN:

Situation - gathering information about your customers’ situation
Problem - identifying customer pain points
Implication - understand the problems on a deeper level
Need-payoff - encouraging customers to explain the product benefits in their own words

PSA: Ice cream is recommended when listening to this episode.

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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤

You can also connect with us on socials.