Your Marketing Mates

When it’s time to craft a channel strategy it’s not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it... what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account...!?

Take a breath. In this episode, we’re diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers.

If you haven’t listened to episodes 1 & 2 of Season 3, we’d recommend taking listen prior to this episode.

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If you enjoyed this ep, don’t forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you!

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

This week we’re talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience.

As Belle puts it in this episode - “Content is basically whatever you share to your channels” and can include everything from blogs and written content to videos and social media posts.

We’ve broken down our 4 top tips on how you can crush it with your content marketing strategy:

1. Have a quarterly content focus
2. Repurpose your content
3. FLIP IT and share a different perspective
4. Share your opinion

Spoiler: We may or may not sing in this episode, but you’ll have to listen to find out haha...

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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤

You can also connect with us on socials.

• Instagram - @yourmarketingmates
• LinkedIn - /your-marketing-mates

Raise your hand if you've ever felt guilty about not completing your ever-growing to-do list...

Same friend, same.

This week we're discussing a fabulous article from the Harvard Business Review - “You’re Never Going to Be “Caught Up” at Work. Stop Feeling Guilty About It.”

Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're sharing some tips on how you can embrace more self-compassion, celebrate your wins and practice acceptance.

Get comfy, grab a cuppa and tune in.

Are you enjoying the podcast? You can leave us a review on Spotify or Apple Podcasts.

Don't forget you can also connect with us on socials:

• Instagram
• LinkedIn

Belle & Liz. x

This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being!

For those of you that aren’t familiar with Assisterhood, it’s a mentorship program for up-and-coming talent in creative industries.

Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year.

Tune in to hear more about the program and get some insider tips on how to make your application really shine!

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You can learn more about the Assisterhood mentorship program at assisterhood.com.au - applications close Friday 14th April 2023.

Want to stay up to date on all things Assisterhood?

• Connect with Linh here: https://www.linkedin.com/in/linhhdiep/
• Follow Assisterhood on LinkedIn and Instagram

We'll see you next week, mates!

Belle & Liz. x

In our first episode we take a trip down memory lane and discuss how we’ve ended up in our current roles - what we studied, where our specialist marketing skills have developed and how our current roles in leadership have continued to develop our T-shaped marketing skills.

We also touch on why we’ve both gone down the generalist marketing route, as opposed to becoming specialists.

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What’s a T-shaped marketing skill set?

To join our community, you can follow us on Instagram: @yourmarketingmates

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