S3E3 - How to craft a channel strategy that actually works

07/31/21 • 19 min

1 Listener

When it’s time to craft a channel strategy it’s not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it... what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account...!?

Take a breath. In this episode, we’re diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers.

If you haven’t listened to episodes 1 & 2 of Season 3, we’d recommend taking listen prior to this episode.

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If you enjoyed this ep, don’t forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you!

Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates

Take a breath. In this episode, we’re diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers.

If you haven’t listened to episodes 1 & 2 of Season 3, we’d recommend taking listen prior to this episode.

...

If you enjoyed this ep, don’t forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you!

Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates

Previous Episode

S3E2 - The 5 W's of a marketing strategy

Marketing strategies are a topic we get VERY excited about! Not only does it set the strategic tone for your marketing activity, but it’s your secret weapon to refer back to when choosing channels, targeting, messaging, and your offers.

The 5 W's of a marketing strategy are:

Why - Business goals and objectives, setting the scene.
What - What part do you play? What are you going to measure? What budget?
Who - Audience and competitor analysis, SWOT
Where - Channels (*Spoiler for next episode*)
When - Rollout plan and timeline. Phase your marketing rollout into quarters, particularly if you’re running campaigns.

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Let us know what you thought of this episode or if you have any other tips for creating a marketing strategy. We’d love to hear from you.

If you enjoyed this episode, don’t forget to rate, review & subscribe <3 You can also connect with us on socials.

Instagram - @yourmarketingmates
LinkedIn - /your-marketing-mates

Next Episode

S3E4 - Social Media (Part 1): Channel demographics and data

Following on from last week’s channel strategy episode, we wanted to cover off social media marketing as its own topic. Can you believe there are 40+ social media channels (and counting?!)...

We had a lot to say on this topic - from running through the long list of social channels to discussing demographic insights for each platform. It’s important to stay up to date with where your users are and what they want to see, to maximise your marketing activity.

PSA: This episode was recorded during lockdown and we could have talked for days on this topic (anyone else craving social interaction haha), which is why we have broken this topic into 2 episodes.

Next week we will continue the convo with some more insight into the difference between paid and organic social media marketing.

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If you enjoyed this episode, don’t forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you all!