The Internet Marketing Podcast
Rough Agenda
Hosted on Acast. See acast.com/privacy for more information.
1 Listener
All episodes
Best episodes
Top 10 The Internet Marketing Podcast Episodes
Goodpods has curated a list of the 10 best The Internet Marketing Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Internet Marketing Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Internet Marketing Podcast episode by adding your comments to the episode page.
#586 How To Build Your Own Netflix with PJ Taei, Founder of Uscreen
The Internet Marketing Podcast
01/28/21 • 41 min
In today's episode we're joined by PJ Taei, Founder of Uscreen.
Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms.
In this episode we discuss:
- The growth in creators launching their own channels and networks
- How the pandemic has impacted monetisation of VOD content
- Industries seeing increased VOD adoption
- How VOD platforms like Uscreen compare to single-channel ownership, i.e YouTube
- VOD membership and marketing features and functionality
- When launching your own VOD is most beneficial
- Obstacles to launching a VOD channel
- How immersive VOD can be enabled through wearable technology
Referenced on this episode:
- https://www.soul-cycle.com/
- https://yogawithadriene.com/
- https://fwfg.com/
- https://magicstream.com/
- https://getbackup.tv/
- https://www.sarahbethyoga.com/
- https://bspokeindoorcycling.com/
- https://www.birdietime.tv/
- https://www.faderpro.com/
- https://naturallysassy.co.uk/
- https://therealmaxwell.com/
- https://www.signature.tv/
- https://www.muzzybbc.com/
- https://www.artforkidshub.com/
CONNECT WITH PJ / USCREEN
CONNECT WITH SCOTT:
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
For all show ideas, guest recommendations and feedback email Hosted on Acast. See acast.com/privacy for more information.
1 Listener
#556 Common Obstacles in Podcasting & How To Overcome Them: Interview with James Mulvany
The Internet Marketing Podcast
07/02/20 • 44 min
Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.
James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).
This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.
With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one.
In this episode you'll learn:
- How podcasts tours can help you promote a product, service or just get you unstuck
- How to generate topic ideas for your podcast
- Technical skills and resources to help you launch or improve a podcast
More from James:
- https://www.podcast.co/
- https://www.podcast.co/courses/blueprint
- https://www.youtube.com/watch?v=DWlgiTNrKu0
- https://radio.co/
- https://www.matchmaker.fm
- https://www.linkedin.com/in/jamesmulvany/
- More on James' 30 day podcasting challenge: https://www.youtube.com/watch?v=dUSz1xmn8cs
- https://jamesm.com/
Connect with us:
- https://twitter.com/sitevisibility/
- https://www.instagram.com/sitevisibility/
- https://www.facebook.com/SiteVisibility/
Connect with Scott:
- https://www.linkedin.com/in/scottcolenutt/
- [email protected]
- Scott's episode with James on 'The Advertising Hour': https://pod.co/the-advertising-hour/2-lessons-from-a-life-in-podcasting-with-james-mulvany-founder-of-podcast-co
Hosted on Acast. See acast.com/privacy for more information.
#517 Affiliate Marketing Tips for 2020 - Interview with Matt Giovanisci
The Internet Marketing Podcast
09/26/19 • 16 min
On today's episode of the Internet Marketing Podcast, Andy is joined by Matt Giovanisci, serial entrepreneur, podcaster & online business owner, MoneyLab.co & GetLasso.co to talk about Affiliate Marketing.
On the show you'll learn:
- Why it's important to be transparent when it comes to affiliate marketing
- Why ideally, you should promote businesses that you believe in
- How you can increase your conversion rate with affiliate marketing
- Matt's tips for using the Amazon Associates Programme
- The main mistakes people make when using the Amazon Associates Programme
- What you should look out for when choosing an affiliate partner
Plus, Matt provides his top affiliate marketing tip for the audience.
If you'd like to connect with Matt, you can find him on Twitter here.
Hosted on Acast. See acast.com/privacy for more information.
#544 How To Engage With Your Customers In 2020: Interview With Fredrik Ronnlund
The Internet Marketing Podcast
04/09/20 • 12 min
On today's episode of the Internet Marketing Podcast, Andy is joined by Fredrik Ronnlund, Chief Operating Officer and Chairman at Leadoo Marketing Technologies to talk about how to engage with your customers in 2020.
On the show you'll learn:
- Why one to one marketing is important for increasing your leads in 2020
- Why content marketing isn't dead but why you need to be engaging with your customers
- Why it's important to help your customers and solve their problems within your marketing
- What eCommerce businesses can do today to survive and thrive during lockdown and social distancing
Fredrik has also been working alongside a non-profit organisation on a Covid-19 data gathering bot to find out how people are social distancing and what kind of symptoms they have. The data is sent directly to the highest levels of the NHS, Number 10, SAGE and MOD.
You can help out and visit it here: https://corona-help.uk/
If you'd like to connect with Fredrik, you can find him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
#542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin
The Internet Marketing Podcast
03/26/20 • 24 min
On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content.
The show has a whole lead of content marketing tips you can put into place right now. You'll learn:
- Why getting the most out of your content is so important right now
- How you can let Google bring leads to you
- How content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketing
- Why if your content isn’t positioning, you should talk to a professional who can help
- Why if you used to do a lot of onsite, you should talk about how you can do things virtually
- How you can use re-purposed content to build on know-like-and-trust
- Why interviewing internal subject matter experts can lead to excellent content that your readers will love
Plus Heather provides her top content marketing tip for the audience.
If you'd like to connect with Heather, you can find her on Twitter here.
Hosted on Acast. See acast.com/privacy for more information.
#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz
The Internet Marketing Podcast
03/12/20 • 18 min
On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.
On the show you'll learn:
- Why your product should come first and your content should come second
- Why you shouldn't fear Google Algorithm updates
- Why you should consider NOT using keyword research
- How Zillow's product market fit approach led them to success
- How Google will reward you for building the right content
- What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategy
Plus, Eli provides his top tip for the audience.
If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
#545 Social Media Strategy Tips for 2020: Interview with Carlos Gil
The Internet Marketing Podcast
04/16/20 • 21 min
On today's episode of the Internet Marketing Podcast, Andy is joined by Carlos Gil, Entrepreneur, Keynote Speaker, Author, Social Media Consultant, Brand Storyteller & owner of Gil Media to talk about social media marketing and how you can make it work for you in 2020.
On the show you'll learn:
- How you can stand out in the sea of content
- Why Carlos believes influencer marketing is lazy, inauthentic and in some cases, ineffective
- Why you should consider leveraging your customers instead of influencers
- Why personal marketing is likely to replace the one to many approach
- Why you should be considering private messaging groups on WhatsApp and Slack
- How you can use Twitter & Instagram as search engines to find customers
- Why personal branding is even more important in the current Coronavirus world
Plus, Carlos provides his top tip when it comes to Social Media marketing in 2020.
If you'd like to connect with Carlos, you can find him on LinkedIn here. You can also find his book, The End of Marketing on Amazon here.
Hosted on Acast. See acast.com/privacy for more information.
#500 The Future of the Agency Model: Interview with Daniel Gilbert
The Internet Marketing Podcast
05/30/19 • 16 min
On today's episode of the Internet Marketing Podcast, Andy is joined by Daniel Gilbert, Founder & CEO of Brainlabs to talk about the future of the agency model and the in-housing trend.
On the show you'll learn:
- What in-housing means
- Why in-housing has become a trend within marketing
- How agencies can evolve and thrive today
- How GDPR has actually impacted businesses
- How you can attract and acquire genuine talent when hiring
Plus, Daniel provides his top tip/key takeaway for the audience.
If you'd like to connect with Daniel you can find him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
#486 Machine Learning & The Future of Advertising: Interview with Patrick Mckenna
The Internet Marketing Podcast
02/21/19 • 23 min
On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising.
On the show you'll learn:
- How Patrick was able to grow Strike Social quickly
- How AI/Machine Learning can help with multi-variant testing
- What DV360 is
- The trends Patrick sees coming in the next 24 months across the major social platforms
- Patrick's tips to help you be more successful within your advertising?
Plus, Patrick provides his top tip/key takeaway for the audience.
If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
#558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi
The Internet Marketing Podcast
07/16/20 • 38 min
Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half.
The same can be said for today's guest, Joe Pulizzi, in respect to content marketing.
Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase 'content marketing'. He spent 11 years at Content Marketing Institute, selling the company in 2016.
So what's Joe been doing since 2016? We explore what Joe has been focusing on over the last few years in the podcast as I look to uncover what it is that keeps him in love with content marketing.
In today's episode we explore:
- Joe's tips on how to keep inspired and creative
- Characteristics of great content marketers
- The unusual but highly effective way that Joe decided to market his first fiction novel
- The content marketing trend that Joe is most excited about
I loved speaking with Joe. His enthusiasm for content and creativity came through in our discussion and his energy was exactly the same when we weren't recording. I'm grateful that Joe gave us his time and I'm so happy that after all these years we finally get to bring one of the true pioneers of modern marketing to the podcast.
CONNECT WITH JOE:
- https://www.joepulizzi.com/
- https://twitter.com/joepulizzi
- Grab a copy of Joe's fiction debut in 'The Will To Die': https://thewilltodie.com/
- Joe's non-profit company, The Orange Effect Foundation: https://theorangeeffect.org/
CONNECT WITH SITEVISIBILITY:
CONNECT WITH SCOTT:
See you next week!
Hosted on Acast. See acast.com/privacy for more information.
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Internet Marketing Podcast have?
The Internet Marketing Podcast currently has 736 episodes available.
What topics does The Internet Marketing Podcast cover?
The podcast is about Business Podcast, Marketing Podcast, Marketing, Advertising, Podcasts, Business and Careers.
What is the most popular episode on The Internet Marketing Podcast?
The episode title '#586 How To Build Your Own Netflix with PJ Taei, Founder of Uscreen' is the most popular.
What is the average episode length on The Internet Marketing Podcast?
The average episode length on The Internet Marketing Podcast is 26 minutes.
How often are episodes of The Internet Marketing Podcast released?
Episodes of The Internet Marketing Podcast are typically released every 7 days.
When was the first episode of The Internet Marketing Podcast?
The first episode of The Internet Marketing Podcast was released on Jul 17, 2006.
Show more FAQ
Show more FAQ