#486 Machine Learning & The Future of Advertising: Interview with Patrick Mckenna
02/21/19 • 23 min
On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising.
On the show you'll learn:
- How Patrick was able to grow Strike Social quickly
- How AI/Machine Learning can help with multi-variant testing
- What DV360 is
- The trends Patrick sees coming in the next 24 months across the major social platforms
- Patrick's tips to help you be more successful within your advertising?
Plus, Patrick provides his top tip/key takeaway for the audience.
If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
On today's episode of the Internet Marketing Podcast, Andy is joined by Patrick McKenna, Founder and CEO at Strike Social to talk about machine learning and the future of advertising.
On the show you'll learn:
- How Patrick was able to grow Strike Social quickly
- How AI/Machine Learning can help with multi-variant testing
- What DV360 is
- The trends Patrick sees coming in the next 24 months across the major social platforms
- Patrick's tips to help you be more successful within your advertising?
Plus, Patrick provides his top tip/key takeaway for the audience.
If you'd like to connect with Patrick, you can find him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Applying Product Discovery Techniques For Marketing: Interview with Martin Gontovnikas
On today's Internet Marketing Podcast, Andy is joined by Martin Gontovnikas (Gonto) VP of Marketing and Product at Auth0 to talk about how you can apply product discovery techniques in marketing.
On the show you'll learn:
- What the Angular framework is
- Martin's take on the main product techniques, Product Discovery and Product Delivery
- How you can apply Discovery in Marketing
- How interviews can help with this
- How you can apply Delivery in Marketing
Plus, as usual, Martin provides his top tip/key takeaway for the audience.
If you'd like to connect with Gonto, you can find his personal site here and you can also find him on Twitter here.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
#487 How Data-Driven Automation Can Take Marketing To The Next Level: Interview with Magnus Unemyr
On today's Internet Marketing Podcast, Andy is joined by Marketing Automation Consultant, Magnus Unemyr to talk about marketing automation and how data-driven automation can take marketing to the next level.
On the show you'll learn:
- Some areas of marketing that AI can help with that you may not know about e.g. predictive pricing
- How you can undertake marketing automation based on data from the Internet of Things
- Magnus' predictions for the future of marketing automation
- How AI based technologies can help with the automation of content generation
Plus, Magnus provides his top tip/key takeaway.
You can find Magnus' site here, his course on Marketing Automation here. Plus you can find his ebook here.
If you'd like to connect with Magnus, you can find him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
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