#542 5 Ways to Squeeze Every Drop of ROI Out of Your Site Content: Interview with Heather Lloyd-Martin

03/26/20 • 24 min

On today's episode of the Internet Marketing Podcast, Andy is joined by Heather Lloyd-Martin, "pioneer of SEO content writing" and CEO of SuccessWorks SEO Copywriting to talk about the different ways in which you can squeeze every drop of ROI out of your sites content.

The show has a whole lead of content marketing tips you can put into place right now. You'll learn:

Why getting the most out of your content is so important right now
How you can let Google bring leads to you
How content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketing
Why if your content isn’t positioning, you should talk to a professional who can help
Why if you used to do a lot of onsite, you should talk about how you can do things virtually
How you can use re-purposed content to build on know-like-and-trust
Why interviewing internal subject matter experts can lead to excellent content that your readers will love

Plus Heather provides her top content marketing tip for the audience.

If you'd like to connect with Heather, you can find her on Twitter here.

Hosted on Acast. See acast.com/privacy for more information.

The show has a whole lead of content marketing tips you can put into place right now. You'll learn:

Why getting the most out of your content is so important right now
How you can let Google bring leads to you
How content marketing and working on improving your content can help you if you’ve previously relied on trade shows, conferences or other types of face to face marketing
Why if your content isn’t positioning, you should talk to a professional who can help
Why if you used to do a lot of onsite, you should talk about how you can do things virtually
How you can use re-purposed content to build on know-like-and-trust
Why interviewing internal subject matter experts can lead to excellent content that your readers will love

Plus Heather provides her top content marketing tip for the audience.

If you'd like to connect with Heather, you can find her on Twitter here.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

#541 Everything You Need To Know About Brand SERPs: Interview with Jason Barnard

On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand.

On the show you'll learn:

Why 2020 is the year of the brand SERP
Why Google is your new business card and what that means for you
How you can influence your brand search engine page results and make it positive, accurate and convincing
How you can shape the anatomy of the SERPs and make yours sexy!
Why your brands SERP is an important part of the sales funnel

Plus, Jason provides his top tip when it comes to brand SERPs.

If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

#543 How to Grow Your YouTube Subscribers: Interview with Brian Dean

On this weeks episode of the Internet Marketing Podcast, Andy is joined by Brian Dean, Founder at Backlinko to discuss different ways in which you can grow your YouTube subscribers.

On the show you'll learn:

Why your branding and positioning on YouTube can help you to stand out
Brian's tips for making the most out of your video intros
How you can optimise your YouTube videos for SEO
Why it's important to look for keywords with low competition and try to optimise for those
How you can get more subscribers to your channel

Plus, Brian provides his top tip for the audience when it comes to growing your YouTube channel and increasing your subscribers.

Brian's YouTube channel with a whole load of useful digital marketing training and tutorial videos can be found here.

Hosted on Acast. See acast.com/privacy for more information.