#540 Why You Should Consider a Product-Led SEO Approach: Interview with Eli Schwartz
03/12/20 • 18 min
On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.
On the show you'll learn:
- Why your product should come first and your content should come second
- Why you shouldn't fear Google Algorithm updates
- Why you should consider NOT using keyword research
- How Zillow's product market fit approach led them to success
- How Google will reward you for building the right content
- What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategy
Plus, Eli provides his top tip for the audience.
If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
On this weeks episode of the Internet Marketing Podcast, Andy is joined by Eli Schwartz, growth advisor and marketing consultant to talk about why you should focus on products rather than your content when it comes to your SEO.
On the show you'll learn:
- Why your product should come first and your content should come second
- Why you shouldn't fear Google Algorithm updates
- Why you should consider NOT using keyword research
- How Zillow's product market fit approach led them to success
- How Google will reward you for building the right content
- What the idea of Blue Ocean SEO is, and why you need to consider it as part of your SEO strategy
Plus, Eli provides his top tip for the audience.
If you'd like to connect with Eli, you can find his website here and him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
#539 Using Google Tag Manager for Schema: Interview with Paul Lovell
On today's episode of the Internet Marketing Podcast, Andy is joined by Paul Lovell, International SEO Consultant and Founder at Always Evolving SEO to talk about Schema and how you can use it via Google Tag Manager.
On the show you'll learn:
- How you can use Schema without the need for developers
- How you can use Product Schema via Google Tag Manager
- Paul's top tip when it comes to testing schema within GTM
- Other useful Google Tag Manager functionalities
Plus, Paul provides his top tip for the audience.
If you'd like to connect with Paul, you can find him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
#541 Everything You Need To Know About Brand SERPs: Interview with Jason Barnard
On today's episode of the Internet Marketing Podcast, Andy is joined by Jason Barnard, the brand SERP guy at Kalicube to discuss everything you need to know about brand SERPs and how you can take control of your own brand.
On the show you'll learn:
- Why 2020 is the year of the brand SERP
- Why Google is your new business card and what that means for you
- How you can influence your brand search engine page results and make it positive, accurate and convincing
- How you can shape the anatomy of the SERPs and make yours sexy!
- Why your brands SERP is an important part of the sales funnel
Plus, Jason provides his top tip when it comes to brand SERPs.
If you'd like to connect with Jason, you can find him on Twitter here and on LinkedIn here.
Hosted on Acast. See acast.com/privacy for more information.
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