S1E10 - The 4 C’s of COVID

11/29/20 • 14 min

Consumer behaviour and the marketing landscape have both changed A LOT since 2019! We recently came across some excellent research on how we should be preparing for 2021...

In this episode we dive into the 4 C’s of COVID:

Cleanliness
Contactless
Community
Compassion

Here’s the KFC case study we mentioned about how they’ve temporarily dropped their ‘finger licking’ slogan: https://bit.ly/3fOrVQc

Well done KFC, great use of Cleanliness in your marketing messages!

Have you heard of the 4 C’s of COVID? Or have you come across other brands who are actively embracing this messaging? Please feel free to message us on LinkedIn or Instagram. We’d love to hear from you.

Consumer behaviour and the marketing landscape have both changed A LOT since 2019! We recently came across some excellent research on how we should be preparing for 2021...

In this episode we dive into the 4 C’s of COVID:

Cleanliness
Contactless
Community
Compassion

Here’s the KFC case study we mentioned about how they’ve temporarily dropped their ‘finger licking’ slogan: https://bit.ly/3fOrVQc

Well done KFC, great use of Cleanliness in your marketing messages!

Previous Episode

S1E9 - Part 2: Chats with our mentors

In Part 1 Liz shared advice she's been discussing with her mentor on managing busyness.

This week Belle is sharing the 10 delegation tips she's been discussing recently with her mentor:

1. Delegate early

2. Select the right person

3. Communicate the rationale and benefit

4. Delegate the entire task to one person

5. Set clear goals and expectations

6. Delegate responsibility and authority

7. Provide support, guidance and instructions

8. Take personal interest in the progress of delegated task

9. If you’re not satisfied with the progress, don’t take the project back immediately

10. Evaluate and recognise performance

...

If you found these tips useful we'd love to hear from you.

You can email us: [email protected]

Or get in touch via our Instagram: @yourmarketingmates

Next Episode

S1E11 - Real talk: How to negotiate a pay adjustment

This week we’re talking pay rises! Shoutout to the fabulous Women In Digital ladies for sharing your wisdom with us on how to negotiate pay...it’s always a bit of an awkward and stressful convo, no matter the stage of your career.

Some of the key tips we discuss in this episode are...

Knowing when is the right time to ask for a pay adjustment
Making sure you’re having ongoing conversations and check-ins with your manager
Negotiating other ways of being recognised

We hope this is helpful for anyone starting a new job or negotiating pay in the near future. We’d love to hear if you put any of these tips into practice and how it worked for you.

You can connect with us on LinkedIn or Instagram @yourmarketingmates

Special acknowledgements for this ep go to Women In Digital and Assisterhood.