what the FRANCHISE

Join Thomas Scott, CEO of Home Run Franchises and Brand Journalists as he holds a coaching session with Richard Gould, founder of Richard's Painting Franchise.
Richard's just celebrated a milestone of opening its 15th location after 3 years of franchising!
Richard is not a typical franchisor - like a lot of successful business owners, he dreamed of building a national brand. His two original Richard's Painting locations both exceeded $1m in sales and he had a proven approach to the premium painting segment AND he felt he could share his approach to a whole generation of new franchisees.
That didn't mean he was ready for the challenges and obstacles and STEEP learning curve being a successful franchisor comes with.
I often coach new franchisors like Richard on how to become better - after franchising 9 brands and helping grow over 400 franchise systems, I've learned a lot. Franchising is a unique industry - we believe in sharing best practices and helping each other and this call is a great example.
Richard shares his organizational, development, marketing and culture challenges and we talk through some solutions.
If you are considering franchising your business or have already started franchising, take some time to listen in - you'll learn some valuable insight into how to grow smartly, even if you are starting out without a lot of franchise experience or large capital resources - it is ALWAYS possible to grow!

For years, generations of young people have been pushed into college and post college, white collar careers.
Today, home service franchises are dominating the franchise industry and are giving young entrepreneurs a new path: run a service franchise. Trades that have image problems - think 'but crack' plumbers or the handyman who rolls up in a white 'murder van' with 'free candy inside' plastered on the outside.
Blue collar trades have been negatively stereotyped by our society for almost all the wrong reasons. Today, a whole new generation is discovering that the riches are in the niches and for the price of a typical car, they can open a successful service franchise.
Join Thomas Scott, CEO of Home Run Franchises and Aaron Harper, CEO of Rolling Suds, a mobile pressure washing franchise as they discuss this positive trend.

Who is your franchise buyer?
As we wind down 2022 and head into 2023, have you taken a step back to think about why a buyer would chose your franchise opportunity? With looming economic and political uncertainty, franchising should boom but if you haven't taken stock of how buyers have changed the way they look at your brand, now is the time.
Successful value propositions today have changed - what was OK a couple of years ago or even 6 months ago may not be relevant today. Are you sure your messaging is dialed in?
Join Thomas Scott, CEO of Brand Journalists and Founder of Home Run Franchising in an organic conversation with Ingrid Schneider from Stay In Your Lane Marketing as they discuss why its time to find your NEW WHY and how to start this important process.
Enjoy!

Do you know who the perfect franchisee is for your system?
Do you have strategies to market for and recruit them? Join Thomas Scott, CEO of Home Run Franchises and Jack Monson from Social Geek Radio as they discuss the mistakes many franchisors make and talk through some very helpful tips on how to adjust your mindset when it comes to franchise recruitment.
All franchise prospects are not monolithic! Every franchise system exists for specific people who have very different passions, skills, drive and experience. Don't make the mistake of missing your next top performing owner!

Thinking about franchising your business or new to launching a franchise system?
The International Franchise Association hosts an annual Emerging Franchisor Conference each year to help educate new franchisors. This is an excellent and highly educational conference and this year's Nashville event did not disappoint.
Join Thomas Scott, CEO of Brand Journalists and Home Run Franchises and Kayla Ryan, VP of Marketing for Home Run Franchises as they talk about their key takeaways for smart growth, franchise development, staffing and marketing!