what the FRANCHISE - Finding Your Why For Franchise Development

Finding Your Why For Franchise Development

10/11/22 • 40 min

Who is your franchise buyer?
As we wind down 2022 and head into 2023, have you taken a step back to think about why a buyer would chose your franchise opportunity? With looming economic and political uncertainty, franchising should boom but if you haven't taken stock of how buyers have changed the way they look at your brand, now is the time.
Successful value propositions today have changed - what was OK a couple of years ago or even 6 months ago may not be relevant today. Are you sure your messaging is dialed in?
Join Thomas Scott, CEO of Brand Journalists and Founder of Home Run Franchising in an organic conversation with Ingrid Schneider from Stay In Your Lane Marketing as they discuss why its time to find your NEW WHY and how to start this important process.
Enjoy!

Previous Episode

Franchise Development Projections for 2023

Are you worried about the economic and political path looming in the year ahead?
Join me as I have an interesting conversation with Jack Monson, owner of Social Geek Radio, as we talk through our predictions for 2023. Is it a time of tightening growth or some new opportunities?
What will happen to staffing and labor issues for franchise systems?
What are the marketing changes and shifts that will force you to change the way you search for new franchisees?
What are the changes to franchisor staffing and how will it impact you?
A recession forces companies to pivot and those that do may find some smooth waters with strong headwinds.
Let us know what your opinions are!

Next Episode

Key Takeaways From The 2022 Emerging Franchisor Conference

Thinking about franchising your business or new to launching a franchise system?
The International Franchise Association hosts an annual Emerging Franchisor Conference each year to help educate new franchisors. This is an excellent and highly educational conference and this year's Nashville event did not disappoint.
Join Thomas Scott, CEO of Brand Journalists and Home Run Franchises and Kayla Ryan, VP of Marketing for Home Run Franchises as they talk about their key takeaways for smart growth, franchise development, staffing and marketing!