Finding Your Why For Franchise Development

Who is your franchise buyer?
As we wind down 2022 and head into 2023, have you taken a step back to think about why a buyer would chose your franchise opportunity? With looming economic and political uncertainty, franchising should boom but if you haven't taken stock of how buyers have changed the way they look at your brand, now is the time.
Successful value propositions today have changed - what was OK a couple of years ago or even 6 months ago may not be relevant today. Are you sure your messaging is dialed in?
Join Thomas Scott, CEO of Brand Journalists and Founder of Home Run Franchising in an organic conversation with Ingrid Schneider from Stay In Your Lane Marketing as they discuss why its time to find your NEW WHY and how to start this important process.
Enjoy!