what the FRANCHISE - Why 2023 Is Going to Be A Banner Year For Franchise System Growth

Why 2023 Is Going to Be A Banner Year For Franchise System Growth

01/18/23 • 24 min

If the first few weeks of 2023 are any indication of the year ahead, 2023 is shaping up to be a banner year for franchise development.
Join Thomas Scott, CEO of Home Run Franchises and Jack Monson, new CEO of Brand Journalists and podcaster of the popular Social Geek Radio podcast, the top franchising podcast.
We talk about why it is important to take a fresh look at your franchise marketing plans, the sweeping changes facing franchising such as ChatGBT and conversational marketing and short form video.
Franchise marketing and development strategies that worked a year ago may not work as well today and the pace of evolutions on the marketing front is breathtaking - listen in and hear what we're talking about!

Previous Episode

Is Remote Work a Dead End for Professional Development?

Since COVID, our society has shifted to a remote work mentality. Downtown offices are empty, commercial space has flooded the market and the typical job for a college grad has a remote work component.
Gen Z and young millennial workers have embraced this, saying this evolution is not only needed - it is liberating. Why spend your entire day chained to a desk when you could enjoy working from coffee houses, home offices or wherever? 8 hour days are exhausting when some workers are able to break up their workload over a more manageable time.
It seems to be a win-win for everyone.
But is it?
What if in 5-10 years an entire generation of workers wake up and realize they are no longer valuable and don't have real seniority - that their employers can easily replace them with younger, less expensive workers.
Here's the deal - when you work remote you simply miss out on years of professional development. You don't get the collaborative experience so valuable from working literally alongside older, more experienced workers. A slack isn't a replacement for 5 days and hundreds of interactions with colleagues.
In this podcast, I talk about how franchise ownership - the ultimate remote work gig - has a nifty solution for replacing this missing professional development for young workers.
See if you agree!
Thomas Scott - [email protected]

Next Episode

Breakthrough Ideas for Franchise Sales From the Titus Center Franchise Bootcamp

Join Thomas Scott, CEO of Home Run Franchises as he chats with Daniel Clap.
They both just returned from the Titus Center for Franchising at Palm Beach Atlantic University where they attended a 2 day Franchise Sales Bootcamp.
This was a industry insider event full of marque speakers and uber-valuable content for anyone in franchise development!
Some of our takeaways;
1. Personal Branding for franchise sales and franchise lead generation - something new to the franchise recruitment space
2. Changes in the franchise broker space that might make it harder for existing or new franchisors to use the broker channels to find new buyers
3. Younger buyers changing the way franchise sales processes work
4. Conversational marketing - its changing rapidly! Buyers DON'T WANT TO TALK TO YOU ON THE PHONE!
Listen in!