what the FRANCHISE - Conversational Marketing for Franchise Lead Generation

Conversational Marketing for Franchise Lead Generation

09/20/22 • 31 min

Have you heard about conversational marketing?
This new lead generation strategy is boldly different than what the franchise industry typically uses to generate franchise leads. Conversational marketing pair very specific, relative ads with a Facebook messenger connection and forgoes forms, phone numbers and website links. Prospects ask questions using a real one-to-one connection and a real recruiter or trained lead screen answers the message in real time.
This provides quick and authentic answers to questions and create a safe place to have a conversation without getting hounded. It is at the prospects' peak emotional point so the results are much higher than typical.
We're seeing a 500% increase in sales activity with a 100% contact rate which makes for a much more efficient sales process.
Listen in as Thomas Scott, founder of Brand Journalists and CEO of Home Run Franchises talks with Kayla Ryan, former CMO of Home Based Franchise Group and owner of Flick Switch Marketing as they discuss the detail of this exciting new franchise marketing trend.

Previous Episode

The 5 Most Important Qualities of a Franchise Recruiter

Why do so many franchise recruiters and salespeople underperform or fail?
Join us as we discuss the 5 essential qualities of a successful franchise recruiter with our friend Brett Larabee, a veteran pro at franchise sales for many systems. There are huge differences in performance in salespeople and if you are considering hiring or upping the results in your franchise development department, listen to this for some key insight.
Join Thomas Scott, CEO and Founder of Brand Journalists and Home Run Franchises as he has a thought provoking conversation about the franchise industry's performance gap with franchise recruiters.

Next Episode

Franchise Development Projections for 2023

Are you worried about the economic and political path looming in the year ahead?
Join me as I have an interesting conversation with Jack Monson, owner of Social Geek Radio, as we talk through our predictions for 2023. Is it a time of tightening growth or some new opportunities?
What will happen to staffing and labor issues for franchise systems?
What are the marketing changes and shifts that will force you to change the way you search for new franchisees?
What are the changes to franchisor staffing and how will it impact you?
A recession forces companies to pivot and those that do may find some smooth waters with strong headwinds.
Let us know what your opinions are!