Conversational Marketing for Franchise Lead Generation

Have you heard about conversational marketing?
This new lead generation strategy is boldly different than what the franchise industry typically uses to generate franchise leads. Conversational marketing pair very specific, relative ads with a Facebook messenger connection and forgoes forms, phone numbers and website links. Prospects ask questions using a real one-to-one connection and a real recruiter or trained lead screen answers the message in real time.
This provides quick and authentic answers to questions and create a safe place to have a conversation without getting hounded. It is at the prospects' peak emotional point so the results are much higher than typical.
We're seeing a 500% increase in sales activity with a 100% contact rate which makes for a much more efficient sales process.
Listen in as Thomas Scott, founder of Brand Journalists and CEO of Home Run Franchises talks with Kayla Ryan, former CMO of Home Based Franchise Group and owner of Flick Switch Marketing as they discuss the detail of this exciting new franchise marketing trend.