what the FRANCHISE - Key Takeaways From The 2022 Emerging Franchisor Conference

Key Takeaways From The 2022 Emerging Franchisor Conference

11/03/22 • 21 min

Thinking about franchising your business or new to launching a franchise system?
The International Franchise Association hosts an annual Emerging Franchisor Conference each year to help educate new franchisors. This is an excellent and highly educational conference and this year's Nashville event did not disappoint.
Join Thomas Scott, CEO of Brand Journalists and Home Run Franchises and Kayla Ryan, VP of Marketing for Home Run Franchises as they talk about their key takeaways for smart growth, franchise development, staffing and marketing!

Previous Episode

Finding Your Why For Franchise Development

Who is your franchise buyer?
As we wind down 2022 and head into 2023, have you taken a step back to think about why a buyer would chose your franchise opportunity? With looming economic and political uncertainty, franchising should boom but if you haven't taken stock of how buyers have changed the way they look at your brand, now is the time.
Successful value propositions today have changed - what was OK a couple of years ago or even 6 months ago may not be relevant today. Are you sure your messaging is dialed in?
Join Thomas Scott, CEO of Brand Journalists and Founder of Home Run Franchising in an organic conversation with Ingrid Schneider from Stay In Your Lane Marketing as they discuss why its time to find your NEW WHY and how to start this important process.
Enjoy!

Next Episode

How To Find The Ideal Franchise Candidate For Your Franchise System

Do you know who the perfect franchisee is for your system?
Do you have strategies to market for and recruit them? Join Thomas Scott, CEO of Home Run Franchises and Jack Monson from Social Geek Radio as they discuss the mistakes many franchisors make and talk through some very helpful tips on how to adjust your mindset when it comes to franchise recruitment.
All franchise prospects are not monolithic! Every franchise system exists for specific people who have very different passions, skills, drive and experience. Don't make the mistake of missing your next top performing owner!