Visionary CEO Podcast

About This Episode

Is your business on the content production treadmill and are you constantly hiring people to reach a larger audience? Breanne and Jill share how to boost your reach and influence whether you're outsourcing your content creation or not. It's not about blasting all your social media channels with tons of daily content; it's about being strategic and finding value to your business and value to your customers. Discover how you can get off the content production hamster wheel on this episode of the Visionary CEO Podcast.

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· Full episode transcript

Key Takeaways

· [0:58] Introducing the content production hamster wheel: this endless feeling where you can't produce enough content to be able to grow your business.

· [3:45] Linzy Bonham, founder of Money Skills for Therapists, joins the conversation to share her experience creating content for Facebook and Instagram marketing.

· [8:31] Once you start content production, you hire on other people—social media, ads, copywriters, etc. How do you streamline the process?

· [10:38] The exchange of value to the business and the value to the client, the audience, the customer, and the person who has not yet become a customer.

· [11:19] Value map your sales and marketing processes to the cycle of awareness.

· [13:50] Picking your channels strategically for the ones that bring value to the business and value to the client.

· [17:07] Allowing your team to work in their zone of genius when you niche down your channels.

· [24:22] Let Breanne and Jill know what social media channels you’re using for marketing and sales on Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

· https://moneyskillsfortherapists.teachable.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

As the CEO and Visionary of your online business, you might think you don't need to be involved in every aspect of your job. In areas outside your zone of genius, such as management, you may think you can hire someone to take care of it. However, Breanne and Jill will show you why your leadership skills are fundamental for communicating with every team member and why transferring those skills to new team members is essential. This episode of the Visionary CEO Podcast discusses how to manage your teams in a way that aligns with your values and is true to you.

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· Full episode transcript

Key Takeaways

· [2:31] When you face something in your business that doesn’t apply to you or isn’t in your zone of genius, you can just hire someone to take care of it, right? Breanne and Jill bust that myth today.

· [3:56] Breanne shares what happened when she went into full visionary mode and abdicated ownership to Jill, instead of transferring ownership (there’s a big difference in outcomes!).

· [7:15] The mindset around the journey going through the process to get the results.

· [9:19] Leaders have a responsibility to make themselves understandable.

· [10:39] The difference between transferring ownership and abdicating ownership.

· [11:35] Visionaries need to be in communication with their leaders, especially during the onboarding process.

· [17:21] Hiring a manager.

· [24:27] Your skills of leadership are there; you need to get your mindset right.

· [27:35] That wraps up season three! Don’t wait until you’re overwhelmed, or things are broken in your business to connect with Breanne and Jill. Reach out on Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

· Visionaryceoacademy.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode:

What would happen to your business if you suddenly had 10, 20, or 50 new clients wanting to work with you? Could you take an unexpected leave for a few days and your business will carry on perfectly? Does your team get things done without you having to manage every little thing?

If you answered ‘no’ to any of these, you’re not alone. In fact, you’re like most of the online business owners and entrepreneurs we talk to every day. We're looking at the top three challenges that prevent business owners from scaling -- and revealing what the solutions are to each -- today on the Visionary CEO Podcast.

Key Takeaways

[1:25] Introducing three of the top challenges online business owners face as they go to scale.

[2:20] What it means when your offer isn't scalable.

[7:46] Stop recreating the wheel and scale what you already have.

[17:01] How to overcome the challenge of when you are both the product and the bottleneck in your business.

[26:58] Allow your business to ‘grow up’ and remove yourself from the product, let your team deliver.

[33:38] How to manage your team and avoid getting stuck in the day-to-day mess of constantly putting out fires.

[41:37] Learning how to delegate, and effectively communicate delegation.

[46:07] How to transfer responsibility of ownership to a team member.

[51:13] Litmus test: Are you ready to scale?

Sponsors

Visionary CEO Academy

Mentioned in This Episode

visionaryceoacademy.com/podcast

https://www.facebook.com/visionaryceoacademy

Read the full transcript of this episode.

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

Even if you have the right people for your online business on your team, you need to provide them an environment to thrive. The way to do that is through the Visionary Pyramid framework—a model for knowing how to make decisions, knowing what resources will be needed to make those decisions, and knowing how to empower your team to support you as the business owner in those decisions. Do you have the team support in place to be able to have your team make those decisions? If not, tune in to this episode of the Visionary CEO Podcast to find out how you can start using the Visionary Pyramid in your own business.

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· Full episode transcript

Key Takeaways

· [1:23] It doesn't matter if you have the right people on your team if you don't create the right environment for them to be able to thrive. Reintroducing the concept of the Visionary Pyramid—the core way that you can empower your team while allowing you, as the business owner, to make sure you're focused on the right things.

· [3:32] A recap of the concept of the Visionary Pyramid. The pyramid tells us the different types of decisions that need to be made. But more importantly, it also tells us what kind of resources we're going to need and what kind of people we're going to need to be making those decisions for the business.

· [7:47] Having a solid base and making sure that communication is flowing through those different levels.

· [15:31] The Visionary Pyramid provides flexibility to give your team members ownership.

· [20:59] With the Visionary Pyramid, you're protecting the long-term interests of the business.

· [21:46] Being able to adapt and pivot with your staffing.

· [29:23] Next time, Breanne and Jill will explore how your values and living those through your business can impact your priority setting. Let us know how you’re using the Visionary Pyramid to build your team with your culture and values on Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

· https://www.rachelluna.biz

· https://creativegeniuslaw.com

· https://johnsandtaylor.com

· https://podcast.taxi

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.

About This Episode

Have you ever found yourself thinking that training your team requires more effort than just doing it yourself? What's really going on underneath that myth is a mistaken belief that your team should do things the same way that you've always done them. Learn how to transition control over to your team so you can realize bigger profits and better client outcomes on this episode of the Visionary CEO Podcast.

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· Full episode transcript

Key Takeaways

· [2:00] Today’s myth up for discussion is that training your team requires more effort than just doing the task yourself.

· [3:33] It comes down to the ideas of “control” over how tasks need to be performed the same way you do them with your experience and expertise, and short-term pain for long-term gain.

· [5:15] Underlying belief that who you’re training must be a clone of yourself responsible for delivering client results the exact same way as you.

· [6:32] The value in building teams is that they provide diverse voices and different points of view.

· [8:34] Past client Joe Taylor, Jr shares his experiences for how managing and leadership was modeled for him in his formative years as a young entrepreneur.

· [13:42] Hiring unicorns and someone that’s better than you.

· [16:27] Truly onboarding a new hire.

· [24:36] Trusting your team.

· [27:30] Let Breanne and Jill know what you think on Instagram or Facebook, use #VisionaryCEOPodcast!

Mentioned in This Episode

· https://johnsandtaylor.com

Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.