Get Off The Content Production Hamster Wheel
11/17/21 • 26 min
1 Listener
About This Episode
Is your business on the content production treadmill and are you constantly hiring people to reach a larger audience? Breanne and Jill share how to boost your reach and influence whether you're outsourcing your content creation or not. It's not about blasting all your social media channels with tons of daily content; it's about being strategic and finding value to your business and value to your customers. Discover how you can get off the content production hamster wheel on this episode of the Visionary CEO Podcast.
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Key Takeaways
· [0:58] Introducing the content production hamster wheel: this endless feeling where you can't produce enough content to be able to grow your business.
· [3:45] Linzy Bonham, founder of Money Skills for Therapists, joins the conversation to share her experience creating content for Facebook and Instagram marketing.
· [8:31] Once you start content production, you hire on other people—social media, ads, copywriters, etc. How do you streamline the process?
· [10:38] The exchange of value to the business and the value to the client, the audience, the customer, and the person who has not yet become a customer.
· [11:19] Value map your sales and marketing processes to the cycle of awareness.
· [13:50] Picking your channels strategically for the ones that bring value to the business and value to the client.
· [17:07] Allowing your team to work in their zone of genius when you niche down your channels.
· [24:22] Let Breanne and Jill know what social media channels you’re using for marketing and sales on Instagram or Facebook, use #VisionaryCEOPodcast!
Mentioned in This Episode
· https://moneyskillsfortherapists.teachable.com
Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.
About This Episode
Is your business on the content production treadmill and are you constantly hiring people to reach a larger audience? Breanne and Jill share how to boost your reach and influence whether you're outsourcing your content creation or not. It's not about blasting all your social media channels with tons of daily content; it's about being strategic and finding value to your business and value to your customers. Discover how you can get off the content production hamster wheel on this episode of the Visionary CEO Podcast.
Read More
Key Takeaways
· [0:58] Introducing the content production hamster wheel: this endless feeling where you can't produce enough content to be able to grow your business.
· [3:45] Linzy Bonham, founder of Money Skills for Therapists, joins the conversation to share her experience creating content for Facebook and Instagram marketing.
· [8:31] Once you start content production, you hire on other people—social media, ads, copywriters, etc. How do you streamline the process?
· [10:38] The exchange of value to the business and the value to the client, the audience, the customer, and the person who has not yet become a customer.
· [11:19] Value map your sales and marketing processes to the cycle of awareness.
· [13:50] Picking your channels strategically for the ones that bring value to the business and value to the client.
· [17:07] Allowing your team to work in their zone of genius when you niche down your channels.
· [24:22] Let Breanne and Jill know what social media channels you’re using for marketing and sales on Instagram or Facebook, use #VisionaryCEOPodcast!
Mentioned in This Episode
· https://moneyskillsfortherapists.teachable.com
Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.
Previous Episode
Onboarding New Hires
About This Episode
Have you ever found yourself thinking that training your team requires more effort than just doing it yourself? What's really going on underneath that myth is a mistaken belief that your team should do things the same way that you've always done them. Learn how to transition control over to your team so you can realize bigger profits and better client outcomes on this episode of the Visionary CEO Podcast.
Read More
Key Takeaways
· [2:00] Today’s myth up for discussion is that training your team requires more effort than just doing the task yourself.
· [3:33] It comes down to the ideas of “control” over how tasks need to be performed the same way you do them with your experience and expertise, and short-term pain for long-term gain.
· [5:15] Underlying belief that who you’re training must be a clone of yourself responsible for delivering client results the exact same way as you.
· [6:32] The value in building teams is that they provide diverse voices and different points of view.
· [8:34] Past client Joe Taylor, Jr shares his experiences for how managing and leadership was modeled for him in his formative years as a young entrepreneur.
· [13:42] Hiring unicorns and someone that’s better than you.
· [16:27] Truly onboarding a new hire.
· [24:36] Trusting your team.
· [27:30] Let Breanne and Jill know what you think on Instagram or Facebook, use #VisionaryCEOPodcast!
Mentioned in This Episode
Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.
Next Episode
Never Hide From Your Inbox Again
About This Episode
As a business owner, you're bombarded every day with noise from emails, Slack, DMs, Facebook Messenger, and everywhere else. So how do you deal with the distractions and stay focused on what moves the needle forward? Breanne and Jill will help you learn how to manage and tackle your inbox and incoming messages, so the information is actionable and not just noise. In this episode of the Visionary CEO Podcast, learn how to empower your business and your team to be the point of contact for your customers, rather than you.
Read More
Key Takeaways
· [2:31] Dealing with all the incoming noise in your business from emails, DMs, Slack, WhatsApp, Facebook Messenger, etc.
· [3:30] Rebecca Smith, founder of Complete Performance Coaching, shares how she was being bombarded with incoming noise in her business.
· [4:35] Cutting through the noise and eliminating distractions.
· [5:24] Put the incoming information into the right context so that it’s not noise.
· [6:20] Should you hire an admin for your inbox? Why that only addresses the symptom and not the root cause.
· [12:23] Why the business should be getting the emails, not you personally.
· [17:07] Keila Hill-Trawick of Little Fish Accounting shares how she transitioned her clients from contacting her directly to contacting her business.
· [16:19] Breaking out of personal emails and into shared support accounts or help desk tools.
· [23:15] Empowering your team to take ownership of the emails.
· [24:12] Let Breanne and Jill know how you triage your inbox on Instagram or Facebook, use #VisionaryCEOPodcast!
Mentioned in This Episode
· http://completeperformancecoaching.com
· https://www.littlefishaccounting.com
Production for Visionary CEO Academy Podcast is provided by Podcast Taxi.
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