Under the Influence with Terry O'Reilly
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Top 10 Under the Influence with Terry O'Reilly Episodes
Goodpods has curated a list of the 10 best Under the Influence with Terry O'Reilly episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Under the Influence with Terry O'Reilly for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Under the Influence with Terry O'Reilly episode by adding your comments to the episode page.
S10E03 - You're Soaking In It: Female Brand Icons
Under the Influence with Terry O'Reilly
01/21/21 • 27 min
This week, we learn about famous female brand icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are female brand characters that were just as successful - and some even lasted longer. Join us as we draw a direct line from Josephine the Plumber and Madge the Manicurist to Flo from Progressive.
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4 Listeners
S9E20 - Setting The Table: Best Opening Stories
Under the Influence with Terry O'Reilly
05/14/20 • 27 min
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3 Listeners
S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!
Under the Influence with Terry O'Reilly
02/04/21 • 27 min
This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Supe promoting Kellogg’s commercials in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.
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3 Listeners
S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid
Under the Influence with Terry O'Reilly
02/18/21 • 27 min
This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started selling airplane food in grocery stores. And why lipstick sales have tanked but plastic surgery is booming. Who wins and who loses is very surprising.
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2 Listeners
S9E24 - Branding A Disease
Under the Influence with Terry O'Reilly
06/10/20 • 27 min
This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and have even caused diplomatic crises. And countries have weaponized diseases for political purposes. As with all branding, words matter.
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2 Listeners
When You're This Big, They Call you Mister
Under the Influence with Terry O'Reilly
03/16/24 • 27 min
There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.
They’re usually leaders in their category.
Is it because those products are the best?
Or – is it because those brand names give the products a sense of respect and authority?
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1 Listener
Seeing is Believing: The Power of Demonstration Commercials
Under the Influence with Terry O'Reilly
02/24/24 • 26 min
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.
Because there is nothing more powerful than a dramatic product demonstration.
We’ll talk about a famous Krazy Glue commercial.
And a Volvo ad where the ad writer risked his life to demonstrate a point.
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1 Listener
S9E21 - Fix It Again, Tony: Brand Nicknames
Under the Influence with Terry O'Reilly
05/21/20 • 27 min
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.
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1 Listener
You Can Check In, But You Can Never Check Out: Branded Hotel Rooms
Under the Influence with Terry O'Reilly
03/18/23 • 28 min
This week, we talk about hotel marketing.
Specifically, how some hotels attract guests by advertising specific rooms.
Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms.
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1 Listener
Genericide: When A Brand Name Becomes Generic
Under the Influence with Terry O'Reilly
08/05/23 • 27 min
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating.
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1 Listener
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FAQ
How many episodes does Under the Influence with Terry O'Reilly have?
Under the Influence with Terry O'Reilly currently has 343 episodes available.
What topics does Under the Influence with Terry O'Reilly cover?
The podcast is about Society & Culture, Marketing, Advertising and Podcasts.
What is the most popular episode on Under the Influence with Terry O'Reilly?
The episode title 'S10E03 - You're Soaking In It: Female Brand Icons' is the most popular.
What is the average episode length on Under the Influence with Terry O'Reilly?
The average episode length on Under the Influence with Terry O'Reilly is 27 minutes.
How often are episodes of Under the Influence with Terry O'Reilly released?
Episodes of Under the Influence with Terry O'Reilly are typically released every 7 days.
When was the first episode of Under the Influence with Terry O'Reilly?
The first episode of Under the Influence with Terry O'Reilly was released on Jan 9, 2012.
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