Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
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Top 10 Under the Influence with Terry O'Reilly Episodes
Goodpods has curated a list of the 10 best Under the Influence with Terry O'Reilly episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Under the Influence with Terry O'Reilly for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Under the Influence with Terry O'Reilly episode by adding your comments to the episode page.
S10E03 - You're Soaking In It: Female Brand Icons
Under the Influence with Terry O'Reilly
01/21/21 • 27 min
This week, we learn about famous female brand icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are female brand characters that were just as successful - and some even lasted longer. Join us as we draw a direct line from Josephine the Plumber and Madge the Manicurist to Flo from Progressive.
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4 Listeners
S9E20 - Setting The Table: Best Opening Stories
Under the Influence with Terry O'Reilly
05/14/20 • 27 min
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3 Listeners
S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!
Under the Influence with Terry O'Reilly
02/04/21 • 27 min
This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Supe promoting Kellogg’s commercials in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.
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3 Listeners
S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid
Under the Influence with Terry O'Reilly
02/18/21 • 27 min
This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started selling airplane food in grocery stores. And why lipstick sales have tanked but plastic surgery is booming. Who wins and who loses is very surprising.
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2 Listeners
S9E24 - Branding A Disease
Under the Influence with Terry O'Reilly
06/10/20 • 27 min
This week, we explore the branding of diseases. Over the course of history, diseases have been named after people and countries with devastating effects. Names have stigmatized entire regions, decimated industries and have even caused diplomatic crises. And countries have weaponized diseases for political purposes. As with all branding, words matter.
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2 Listeners
Last Chance Tourism
Under the Influence with Terry O'Reilly
01/18/25 • 27 min
This week, we take a look at Last Chance Tourism.
Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.
Namely, they are vanishing.
From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.
So people are rushing to these locations, afraid they might miss their last chance to see them.
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2 Listeners
S9E26 - Ask Terry 2020
Under the Influence with Terry O'Reilly
06/25/20 • 27 min
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1 Listener
S8E21 - Brand Envy 2019
Under the Influence with Terry O'Reilly
05/23/19 • 27 min
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1 Listener
S10E02 - Switch-Pitchers: When Spokespeople Change Brands
Under the Influence with Terry O'Reilly
01/14/21 • 27 min
This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila and how a spokesperson for a hamburger chain got fired when she pitched spaghetti sauce.
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1 Listener
Recorded Live in Toronto: Wicked Brand Fails of 2024
Under the Influence with Terry O'Reilly
03/08/25 • 27 min
Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.
We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem.
We’ll look at a seasonal candle that fired up accusations of white supremacy.
And we’ll try and figure out how a children’s doll package ended up listing the URL for a porn site.
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1 Listener
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FAQ
How many episodes does Under the Influence with Terry O'Reilly have?
Under the Influence with Terry O'Reilly currently has 363 episodes available.
What topics does Under the Influence with Terry O'Reilly cover?
The podcast is about Pop Culture, Society & Culture, Marketing, Cbc, Advertising, Podcasts and Business.
What is the most popular episode on Under the Influence with Terry O'Reilly?
The episode title 'S10E03 - You're Soaking In It: Female Brand Icons' is the most popular.
What is the average episode length on Under the Influence with Terry O'Reilly?
The average episode length on Under the Influence with Terry O'Reilly is 27 minutes.
How often are episodes of Under the Influence with Terry O'Reilly released?
Episodes of Under the Influence with Terry O'Reilly are typically released every 7 days.
When was the first episode of Under the Influence with Terry O'Reilly?
The first episode of Under the Influence with Terry O'Reilly was released on Jan 9, 2012.
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