Recorded Live in Toronto: Wicked Brand Fails of 2024

03/08/25 • 27 min

1 Listener

Under the Influence with Terry O'Reilly

Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.

We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem.

We’ll look at a seasonal candle that fired up accusations of white supremacy.

And we’ll try and figure out how a children’s doll package ended up listing the URL for a porn site.

Hosted on Acast. See acast.com/privacy for more information.

Recorded before a live audience at Reid’s Distillery, this episode lists some of the biggest brand fails of 2024.

We’ll talk about when Apple launched its thinnest computer ever, which led to a big fat PR problem.

We’ll look at a seasonal candle that fired up accusations of white supremacy.

And we’ll try and figure out how a children’s doll package ended up listing the URL for a porn site.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Putting the Motion in Motion Pictures: Movie Theatre Marketing

Today, movie theatres have to compete with home theatre systems and streaming services.

This week, we look at how cinemas are transforming to attract more movie goers.

To survive, theatres now offer restaurant meals and full bar menus.

They offer loyalty programs and special theme nights.

And many cinemas now offer patrons “atmospheric” movie experiences – where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen.

It puts the motion in motion picture.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Orchestrating Elections: Political Campaign Songs

This week, we take a look at one of the tools of political marketing – the campaign song.

Politicians have used songs going all the way back to at least the 1700s.

Sometimes the songs are written expressly for the political party or candidate.

Sometimes, politicians co-opt pop songs.

And sometimes, pop artists have a major problem with that.

Hosted on Acast. See acast.com/privacy for more information.

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