S10E03 - You're Soaking In It: Female Brand Icons

01/21/21 • 27 min

4 Listeners

This week, we learn about famous female brand icons. In a marketing world full of Mr. Cleans, Ronald McDonalds and Mr. Whipples, there are female brand characters that were just as successful - and some even lasted longer. Join us as we draw a direct line from Josephine the Plumber and Madge the Manicurist to Flo from Progressive.

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Previous Episode

S10E02 - Switch-Pitchers: When Spokespeople Change Brands

This week, we explore what happens when an established spokesperson switches brands. We’ll tell the story of how the Verizon “Can you hear me now?” guy ended up pitching Sprint, how “The Most Interesting Man in the World” went from Dos Equis to tequila and how a spokesperson for a hamburger chain got fired when she pitched spaghetti sauce.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

S10E04 - Escape Or Die Frying: The Art Of The Movie Poster

This week, we look at the most famous movie posters of all time. The movie poster is the beginning of the story - often the first piece of marketing created for a new film. We’ll look at how posters are designed and we’ll analyze how the best posters of all time influenced ticket buyers.

Hosted on Acast. See acast.com/privacy for more information.