S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid

02/18/21 • 27 min

2 Listeners

This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started selling airplane food in grocery stores. And why lipstick sales have tanked but plastic surgery is booming. Who wins and who loses is very surprising.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

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S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!

This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Supe promoting Kellogg’s commercials in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.

Hosted on Acast. See acast.com/privacy for more information.

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S10E08 - Celestial Advertising: The Art of Skywriting

1 Recommendations

This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in the early 1920s, skywriting was once the most sensational advertising medium in the country. We’ll look at the most famous skywriting campaigns, the most recent billboards in the sky and some of the most amusing spelling errors.

Hosted on Acast. See acast.com/privacy for more information.