S9E02 - Goliath Meet David: Small Brands That Beat The Big Boys

01/09/20 • 27 min

1 Listener

This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack food company with a cult-like following that outsells Frito-Lay in Baltimore. A tiny soda brand that obliterates Coca Cola in Scotland. And a bubble gum-flavoured drink that beats all the big boys only in Peru. Goliath, meet David.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

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S9E01 - Same Bat Time, Same Bat Channel: Marketing TV Shows

This week, we step into the highly competitive world of Television Marketing. Between Netflix, Amazon and Crave, the marketing of TV shows has become a rat-race. And in a world where we can watch anything anytime, luring viewers back each week calls for some outside the box marketing.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

S9E03 - Putting Fans In Stands: How Sports Teams Sell Tickets

This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stadium replaced its ushers with librarians, why another encouraged fans to wear “awful" clothes and how a grammatical error put Toronto on the map. It all comes down to a strategic...game plan.

Hosted on Acast. See acast.com/privacy for more information.