S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!

02/04/21 • 27 min

3 Listeners

This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Supe promoting Kellogg’s commercials in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

S10E04 - Escape Or Die Frying: The Art Of The Movie Poster

This week, we look at the most famous movie posters of all time. The movie poster is the beginning of the story - often the first piece of marketing created for a new film. We’ll look at how posters are designed and we’ll analyze how the best posters of all time influenced ticket buyers.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

S10E07 - It’s Finger Lickin’ Bad: Marketing in the Time of Covid

This week, we explore how the pandemic is affecting the world of marketing. Some products are tanking while others are setting sales records. We’ll tell the story of how one airline has started selling airplane food in grocery stores. And why lipstick sales have tanked but plastic surgery is booming. Who wins and who loses is very surprising.

Hosted on Acast. See acast.com/privacy for more information.