This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

In this episode host Laura Sinclair interviews Sarah Wells, founder of Sarah Wells Bags and author of the new book "Go Ask Your Mothers: One Simple Step for Managers to Support Working Moms for Team Success"

Sarah shares her journey in the mom and baby products industry, starting with breast pump bags and expanding to other accessories. She founded her company thirteen years ago, driven by frustration over the lack of professional options for breastfeeding mothers. Throughout the conversation, she emphasizes the importance of having a social mission in her business, her dedication to empowering mothers in the workplace, and the fulfillment she derives from her mission.

Sarah Wells is a respected voice in the realm of management, leadership, and the support of working mothers.

With a master’s degree in public policy and women’s studies from the George Washington University, complemented by a bachelor’s degree in political science and women’s studies from American University, Sarah brings a wealth of knowledge and advocacy to her work. Her contributions as a sought-after expert, workshop presenter, and podcast speaker in the domain of supporting working mothers’ transitions back to work have made her an invaluable resource for employers and teams.

Takeaways:

• Balancing Acts: Balancing a new business with personal responsibilities is possible. Dedication and time management are key.
• Innovative Solutions: Turn your personal frustrations into business ideas. Identify market gaps and create solutions that resonate.
• Commitment Period: Give yourself a set period, like a year, to commit to your new venture. This helps evaluate potential without long-term pressure.
• Mission-Driven Success: Building a business with a strong social mission adds depth and sustainability. Passion for your cause can drive long-term success.
• Community and Advocacy: Engage with and uplift your community. Use your platform to support causes and create a loyal, motivated customer base.

In this episode you will hear:

3:13: Challenges and frustrations as a breastfeeding working mom
5:31: Going viral and the impact of social media
7:54: Embracing and learning from business experiences
11:40: Core values and growth.
18:02: Finding ways to be of value in the media.
22:44: Advocating for moms.

Sarah's Links:

Website: https://sarahwellsbags.com/
Book: https://goaskyourmothers.com/
Amazon: https://www.amazon.com/gp/product/1637745575/ref=ox_sc_act_title_1?smid=ATVPDKIKX0DER&psc=1
Instagram: https://www.instagram.com/sarahwellsbags/?hl=en

Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

When I first became a Mom, there was so much that I didn’t know. That’s true about entrepreneurship, too.
In today’s episode, I’m talking through all of the advice that I wish I had been given as I started this journey of motherhood and entrepreneurship.
• 2:15 - Comparing yourself to other people in your industry
• 5:45 - You need to outsource aspects of your life
• 13:00 - You’re not going to be perfect all of the time
• 16:00 - Your best is enough
Tune in to hear more about comparison, carving out space for yourself, releasing the pressure of being perfect in all ways, all of the time and feeling confident that your best is exactly what you’re capable of.
So glad to have this community with me on this journey of motherhood and building the businesses of our dreams! Until next time!
Check It Out:
• Ashley Baynes @exponentialalchemy

Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode, Business Mentor India Butler takes us through her journey from being a teacher to building a thriving online business and the powerful shifts she experienced along the way.

From the long hours and hustle that defined her early business days to the transformation in her priorities after becoming a mother, India shares how these changes inspired a new approach to her work. She speaks openly about the challenges of balancing business with motherhood and the courage it took to pivot her business during pregnancy—even when that meant letting go of substantial contracted revenue.

India emphasizes the importance of recognizing life’s different seasons, giving yourself permission to adapt, and creating a business model that aligns with evolving values and priorities. With a focus on the future of the online space, she shares her vision for implementation-focused memberships and the need for continuous innovation in business.

In this episode you will hear:

[00:00] Introduction and Background
[05:13] India’s Business Journey and Motherhood
[09:05] Pre-Pregnancy Hustle and Growth
[15:22] Realizing the Need for Change
[18:54] Balancing Business and Motherhood Challenges
[23:28] Embracing the Pivot and Finding Clarity
[32:04] Shifting Towards Buyer Empowerment
[34:23] Creating an Implementation-Based Membership

Resources and Links:

• Learn more about India Butler on Instagram: itsindiabutler
• Visit India's website: https://indiabutlerco.com/start-here/

Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this episode of This Mother Means Business, I’m diving deep into a recent personal realization that completely shifted how I approach my marketing and business. It all started with a late-night thought—"Your website copy sucks"—and led to a major overhaul of how I communicate my message. I’m sharing the journey of rewriting my copy to truly reflect who I am, the lessons I’ve learned about authenticity, and why it’s so important to show up as yourself in every aspect of your business. If you've ever felt stuck trying to fit into what you think your brand should look like, this episode is for you.

We'll explore how to align your marketing with your true voice, the power of self-auditing, and why embracing who you are can be your greatest asset. Plus, I’ll pose some thought-provoking questions to help you reflect on how you’re showing up in your own business. Get ready to ditch the "shoulds" and start embracing your unique magic.

Episode Highlights:

[2:17] – The late-night realization that changed everything about my website copy
[4:43] – Why we fall into the trap of writing what we think we should say
[6:15] – The key question you need to ask yourself about your marketing strategy
[8:38] – How to audit your brand for authenticity and alignment
[10:55] – The importance of certainty in attracting your dream clients
[14:12] – My commitment to showing up as my true self in 2025—and why you should too

Links & Resources:

• Check out the updated web copy for This Mother Means Business Event
• Explore the Ambition Mastermind landing page
• Follow me on Instagram: @itslaurasinclair
• Join the community: @thismothermeansbusiness

Final Thoughts:

If today’s episode resonated with you, I’d love to hear from you! Send me a DM and let me know your thoughts. And if you’re enjoying the podcast, don’t forget to subscribe, leave a review, and share it with a fellow mompreneur who needs this message. Until next time—go be you!

P.S. If you're looking for more support in your journey, here are three ways I can support you right now!

Join the This Mother Means Business Community. Dive into valuable resources, gain insights from other entrepreneurial moms, and access exclusive events designed to empower you with strategies to scale your business while keeping family and well-being at the forefront. Membership includes monthly networking calls, access to expert-led workshops, an engaged community forum, and supportive accountability sessions.

Apply for The Ambition Mastermind. For established entrepreneurs seeking dedicated support, the Ambition Mastermind provides personalized guidance to elevate your business strategy and leadership skills in a small group environment. You’ll connect with a community of peer

Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

In this inspiring episode of This Mother Means Business, I sit down with Lindsay White, a seasoned expert in leadership and people strategy, to explore the journey from solo entrepreneur to confident team leader.

Together, we tackle the challenges of growing a team, mastering delegation, and finding the right people to help bring your vision to life.

Lindsay shares powerful insights on creating authentic connections, fostering trust, and navigating the human side of leadership with empathy and courage. If you’ve ever struggled with managing people, balancing vulnerability with authority, or simply wondered how to take your business to the next level, this conversation is packed with actionable strategies and heart-centered advice to empower your growth as a leader.

Episode Highlights:

[00:00] - Welcome and introduction to the power of leadership and people strategy
[02:51] - What does it truly mean to be a good leader?
[05:56] - The shift from solo entrepreneur to confident team leader
[08:56] - Delegation as the secret weapon for sustainable business growth
[11:54] - How to hire the right people for your team
[15:03] - Why structured onboarding can make or break your team’s success
[17:56] - The human dynamics of leadership: trust, connection, and vulnerability
[20:57] - Strengthening your team culture through honest feedback
[24:00] - Lindsay’s final thoughts on leadership, authenticity, and growth

Links & Resources:

Connect with Lindsay White:

• Website: www.highvoltageleadership.ca
• Instagram: @highvoltleadership

Closing Remarks

If you enjoyed this episode, don’t forget to subscribe, rate, and review This Mother Means Business—your support helps us reach more moms and entrepreneurs who are ready to lead with heart. Share this episode with a friend who’s growing their team, and let’s keep this conversation going! Follow us for more insights and inspiration.

Hit play and let’s redefine leadership together!

Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok