Avoid This Marketing Mistake and Grow Your Business by Just Being You
01/27/25 • 11 min
In this episode of This Mother Means Business, I’m diving deep into a recent personal realization that completely shifted how I approach my marketing and business. It all started with a late-night thought—"Your website copy sucks"—and led to a major overhaul of how I communicate my message. I’m sharing the journey of rewriting my copy to truly reflect who I am, the lessons I’ve learned about authenticity, and why it’s so important to show up as yourself in every aspect of your business. If you've ever felt stuck trying to fit into what you think your brand should look like, this episode is for you.
We'll explore how to align your marketing with your true voice, the power of self-auditing, and why embracing who you are can be your greatest asset. Plus, I’ll pose some thought-provoking questions to help you reflect on how you’re showing up in your own business. Get ready to ditch the "shoulds" and start embracing your unique magic.
Episode Highlights:
[2:17] – The late-night realization that changed everything about my website copy
[4:43] – Why we fall into the trap of writing what we think we should say
[6:15] – The key question you need to ask yourself about your marketing strategy
[8:38] – How to audit your brand for authenticity and alignment
[10:55] – The importance of certainty in attracting your dream clients
[14:12] – My commitment to showing up as my true self in 2025—and why you should too
Links & Resources:
- Check out the updated web copy for This Mother Means Business Event
- Explore the Ambition Mastermind landing page
- Follow me on Instagram: @itslaurasinclair
- Join the community: @thismothermeansbusiness
Final Thoughts:
If today’s episode resonated with you, I’d love to hear from you! Send me a DM and let me know your thoughts. And if you’re enjoying the podcast, don’t forget to subscribe, leave a review, and share it with a fellow mompreneur who needs this message. Until next time—go be you!
P.S. If you're looking for more support in your journey, here are three ways I can support you right now!
Join the This Mother Means Business Community. Dive into valuable resources, gain insights from other entrepreneurial moms, and access exclusive events designed to empower you with strategies to scale your business while keeping family and well-being at the forefront. Membership includes monthly networking calls, access to expert-led workshops, an engaged community forum, and supportive accountability sessions.
Apply for The Ambition Mastermind. For established entrepreneurs seeking dedicated support, the Ambition Mastermind provides personalized guidance to elevate your business strategy and leadership skills in a small group environment. You’ll connect with a community of peer
Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
In this episode of This Mother Means Business, I’m diving deep into a recent personal realization that completely shifted how I approach my marketing and business. It all started with a late-night thought—"Your website copy sucks"—and led to a major overhaul of how I communicate my message. I’m sharing the journey of rewriting my copy to truly reflect who I am, the lessons I’ve learned about authenticity, and why it’s so important to show up as yourself in every aspect of your business. If you've ever felt stuck trying to fit into what you think your brand should look like, this episode is for you.
We'll explore how to align your marketing with your true voice, the power of self-auditing, and why embracing who you are can be your greatest asset. Plus, I’ll pose some thought-provoking questions to help you reflect on how you’re showing up in your own business. Get ready to ditch the "shoulds" and start embracing your unique magic.
Episode Highlights:
[2:17] – The late-night realization that changed everything about my website copy
[4:43] – Why we fall into the trap of writing what we think we should say
[6:15] – The key question you need to ask yourself about your marketing strategy
[8:38] – How to audit your brand for authenticity and alignment
[10:55] – The importance of certainty in attracting your dream clients
[14:12] – My commitment to showing up as my true self in 2025—and why you should too
Links & Resources:
- Check out the updated web copy for This Mother Means Business Event
- Explore the Ambition Mastermind landing page
- Follow me on Instagram: @itslaurasinclair
- Join the community: @thismothermeansbusiness
Final Thoughts:
If today’s episode resonated with you, I’d love to hear from you! Send me a DM and let me know your thoughts. And if you’re enjoying the podcast, don’t forget to subscribe, leave a review, and share it with a fellow mompreneur who needs this message. Until next time—go be you!
P.S. If you're looking for more support in your journey, here are three ways I can support you right now!
Join the This Mother Means Business Community. Dive into valuable resources, gain insights from other entrepreneurial moms, and access exclusive events designed to empower you with strategies to scale your business while keeping family and well-being at the forefront. Membership includes monthly networking calls, access to expert-led workshops, an engaged community forum, and supportive accountability sessions.
Apply for The Ambition Mastermind. For established entrepreneurs seeking dedicated support, the Ambition Mastermind provides personalized guidance to elevate your business strategy and leadership skills in a small group environment. You’ll connect with a community of peer
Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
Previous Episode
How to Create More Success in Business and Life as a Mom and CEO with Kelsea Koenreich
In this episode, Laura and her business coach Kelsea Koenreich discuss the intersection of motherhood and entrepreneurship. They explore the importance of mentorship among mom entrepreneurs, the challenges of balancing business and family life, and the common struggles faced by women in this space. Kelsea shares her personal journey from hardship to success, emphasizing the need for self-belief and the power of rewriting one's story. The conversation highlights the significance of setting boundaries and the importance of realistic expectations when making changes in life and business.
In this episode you will hear:
00:00 - Introduction to Motherhood and Entrepreneurship
06:07 - Navigating the Balance Between Business and Family
11:54 - The Struggle with Boundaries
18:11 - Kelsea's Origin Story
23:48 - Advice for Mom Entrepreneurs
Kelsea's Links:
Website: https://www.kelseakoenreich.com/
Instagram: https://www.instagram.com/kelseakoenreich
The Female Founders Freedom Framework - Free Guide: https://www.kelseakoenreich.com/
Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
Next Episode
Why People Pleasing is Killing Your Business (And How to Drop It For Good) with Amy Ballentyne
In this episode, Laura and Amy Ballantyne discuss the journey of personal growth, the challenges of people pleasing, and the importance of recognizing one's worthiness. Amy shares her experiences as a life coach and the strategies she employs to help others break free from the cycle of seeking approval. They explore the roots of people pleasing, how it manifests in adulthood, and practical steps to reconnect with self-worth. The conversation emphasizes the significance of personal growth not just for oneself but also for future generations, particularly daughters, to understand the importance of pursuing their passions and dreams.
takeaways
- Amy Ballantyne is an executive life coach and TEDx speaker.
- People pleasing often stems from childhood experiences.
- Awareness is the first step to breaking free from people pleasing.
- It's important to recognize when actions lead to resentment.
- Strategies for reconnecting with worthiness include visual reminders.
- Temporary tattoos can serve as a reminder of self-worth.
- The journey of personal growth is ongoing and requires effort.
- Moms should prioritize their own needs and passions.
- Empowering daughters to pursue their dreams is crucial.
- Asking for help is a sign of strength, not weakness.
In this episode you will hear:
00:00 - Introduction and Connection
09:06 - The Roots of People Pleasing
13:50 - Breaking Free from People Pleasing
19:58 - Strategies for Reconnecting with Worthiness
30:05 - Empowering Future Generations
Amy's Links:
Instagram: https://www.instagram.com/amyballantyne/
Website: https://www.ballantynecoaching.com/
Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok
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