This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs - Building a Lifestyle-First Business with Alana Kayfetz of Mom Halo

Building a Lifestyle-First Business with Alana Kayfetz of Mom Halo

09/19/24 • 32 min

This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

In this episode of This Mother Means Business, I sit down with Alana Kayfetz, founder of Mom Halo, a powerful community for moms that has grown from local events to a thriving digital platform. Alana gets real about her journey into motherhood, the isolation she faced, and how that led her to create a supportive network for moms everywhere. We dive into the importance of redefining success, moving away from hustle culture, and embracing a lifestyle-first approach to entrepreneurship. Plus, Alana shares the revolutionary Kayfetz Method, designed to help women entrepreneurs find balance, fulfillment, and a way to align their business with their personal life.

This conversation is full of insights for moms in business, women entrepreneurs, and anyone looking to prioritize well-being over constant hustle. Whether you're navigating motherhood, business, or both, Alana’s story will inspire you to rethink what success really means.

Episode Highlights:

[00:00] Introduction to Alana Kayfetz and the Story Behind Mom Halo
[04:36] - Alana’s Journey into Motherhood and the Birth of a Community
[07:44] - Redefining Success: Why Alana Chose Lifestyle Over Hustle
[10:40] - Building a Business Around Lifestyle: The Mom Halo Model
[13:05] - How Mom Halo Evolved from In-Person Events to a Digital Network
[15:47] - The Anti-Hustle Movement: Putting Well-Being First
[18:49] - The Kayfetz Method: A New Approach for Women Entrepreneurs
[22:00] - Adapting to the Changing Business Landscape
[24:49] - Final Thoughts: Embracing Flexibility in Motherhood and Business

Links & Resources:

Follow Alana Kayfetz on Instagram
Learn more about Mom Halo: https://www.momhalo.com/
Learn more about Alana's new in person program for Mom Entrepreneurs at https://alanakayfetz.com/ - use code LAURA10 to save!

If you enjoyed this episode, be sure to rate, follow, and share This Mother Means Business! We’d love to hear your feedback, so leave a review and help other moms and entrepreneurs find the podcast.

Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

Episode Highlights:

Links & Resources:

Follow Alana Kayfetz on Instagram
Learn more about Mom Halo: https://www.momhalo.com/
Learn more about Alana's new in person program for Mom Entrepreneurs at https://alanakayfetz.com/ - use code LAURA10 to save!

Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

Previous Episode

Struggle with Sales Calls? Here’s How To Fix The Mistakes You’re Making

Welcome back to This Mother Means Business! In today's episode, we're diving deep into a topic that can make or break your business: sales calls. Over the past few episodes, we've explored the art of selling, how to embrace sales as a vital part of your business, and the importance of showing up daily to sell your offers. Today, it's all about what happens when you get someone on a call. Whether you’re making sales over Zoom, phone, or in person, I'm sharing the strategies and lessons I've learned from over a decade of entrepreneurship, millions in sales, and countless sales calls.

In this episode, I’ll take you through my step-by-step process for conducting effective sales calls. We'll cover everything from the crucial step of pre-qualifying your leads to setting the right tone during the call, asking the right questions, and mastering the art of talking less and listening more. If you want to increase your sales call conversion rate and make each call count, this episode is for you!

Episode Highlights

[00:00] - Kicking off our series on sales calls: why they matter and how to do them right.

[01:15] - The importance of pre-qualifying your leads: why this step can transform your sales process.

[02:26] - How to integrate pre-qualification into your booking process using tools like Calendly.

[04:51] - Building rapport and setting intentions: how to start your sales call on the right note.

[06:00] - Why you should let the prospect do the talking and how to ask the right open-ended questions.

[07:15] - The power of silence: sharing the price and then simply stopping to listen.

[09:30] - Handling objections: why this should be part of your marketing, not your sales calls.

[10:45] - My favorite closing line that has consistently helped me seal the deal.

Links & Resources

Download the Sales Call Script Template
Previous episodes on mastering the art of sales:
- How I Learned to Love Sales
- Showing Up and Selling Every Day

Thank you for tuning in! If you found this episode helpful, please subscribe, leave a review, and share it with your fellow entrepreneurs. Your support helps us continue to bring you valuable content every week. Until next time, keep those sales calls rocking!

Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

Next Episode

I Hired A New Business Mentor. Here's What Went Into Making The Decision.

In this episode, I dive into my decision to hire a new business mentor—after I had originally planned to take a break from mentorship this year. I share the story of what led to my change of heart, reflecting on my past experiences with mentors and how personal challenges have impacted my business journey. You'll hear why I believe finding the right support system is crucial for growth, the power of long-term relationships in mentorship, and how the right community can be a game-changer in your entrepreneurial journey. Plus, I'll talk about why embracing vulnerability and asking for help is one of the best decisions you can make as a business owner.

Whether you're on the fence about hiring a mentor or just curious about my experience, this episode will give you insights into why investing in yourself and your support system is key to long-term success.

Episode Highlights:

[00:00] - The pivotal decision to hire a mentor and why it felt right.
[02:51] - Looking back on past mentorships and what I’ve learned.
[06:12] - How personal struggles can take a toll on your business.
[09:01] - The importance of finding a mentor who understands your journey and can help build a community around you.

Key Takeaways:

It's okay to change your mind about mentorship—it can open new doors.
Your past experiences with mentorship can shape your future decisions.
Personal challenges often have a bigger impact on business than we realize.
The right mentor is essential for both personal and business growth.
Long-term relationships in coaching often yield the best results.
Investing in yourself is the most valuable decision you can make.
Community, support, and vulnerability are key pillars in entrepreneurship.
Scary decisions often lead to the most significant growth.

Soundbites:

"I just signed on with a new business mentor."
"It's okay to change your mind."
"I want to be the small fish in the room."

If you enjoyed this episode, don’t forget to rate, review, and share the podcast with fellow entrepreneurs! Your support means the world, and it helps others discover these valuable insights.

Join the Community: www.thismothermeansbusiness.com
Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok