
169. Don't Be a ZQ: Make Your Conversations Count
11/19/24 • 24 min
8 Listeners
What makes a great conversation?
“Many of us dread small talk,” says Harvard Business School professor and author Alison Wood Brooks. Yet she believes these everyday exchanges are the gateway to deeper connection and opportunity. An expert in the science of conversation, Wood Brooks, teaches a popular course titled Talk and has spent years researching what makes a great conversation. "Big things often start with small talk," she notes. "It’s not about avoiding it; it’s about knowing how to use it to uncover something meaningful."
In this LinkedIn Live episode of Think Fast, Talk Smart, Wood Brooks joins host Matt Abrahams to share a practical framework for mastering small talk and making it enjoyable, even for those who loathe it. Drawing from her "topic pyramid" approach, Wood Brooks breaks down how to elevate a conversation from mundane chitchat to something memorable. “Think of it as a treasure hunt,” she suggests. “Small talk is where you start looking for golden nuggets that can lead to deeper engagement.”
Episode Reference Links:
- Alison Wood Brooks
- Alison's Book: Talk
- Ep.73 Listen Up: Why It’s Better to Be Interested than Interesting
- Ep.89 Listen, Listen, Listen: How to Build Deep Connections
Connect:
- Premium Signup >>>> Think Fast Talk Smart Premium
- Email Questions & Feedback >>> [email protected]
- Episode Transcripts >>> Think Fast Talk Smart Website
- Newsletter Signup + English Language Learning >>> FasterSmarter.io
- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
Chapters:
- (00:00) - Introduction
- (01:22) - What Makes a Good Conversation?
- (03:41) - The Topic Pyramid
- (06:22) - Preparation for Small Talk
- (08:38) - Remembering Conversation Details
- (10:16) - Asking Too Many Questions
- (12:09) - Conversation Goals and Contexts
- (16:03) - Virtual vs In-Person Conversations
- (17:52) - The Importance of Listening
- (21:46) - Think Fast Talk Smart Premium
- (23:04) - Conclusion
What makes a great conversation?
“Many of us dread small talk,” says Harvard Business School professor and author Alison Wood Brooks. Yet she believes these everyday exchanges are the gateway to deeper connection and opportunity. An expert in the science of conversation, Wood Brooks, teaches a popular course titled Talk and has spent years researching what makes a great conversation. "Big things often start with small talk," she notes. "It’s not about avoiding it; it’s about knowing how to use it to uncover something meaningful."
In this LinkedIn Live episode of Think Fast, Talk Smart, Wood Brooks joins host Matt Abrahams to share a practical framework for mastering small talk and making it enjoyable, even for those who loathe it. Drawing from her "topic pyramid" approach, Wood Brooks breaks down how to elevate a conversation from mundane chitchat to something memorable. “Think of it as a treasure hunt,” she suggests. “Small talk is where you start looking for golden nuggets that can lead to deeper engagement.”
Episode Reference Links:
- Alison Wood Brooks
- Alison's Book: Talk
- Ep.73 Listen Up: Why It’s Better to Be Interested than Interesting
- Ep.89 Listen, Listen, Listen: How to Build Deep Connections
Connect:
- Premium Signup >>>> Think Fast Talk Smart Premium
- Email Questions & Feedback >>> [email protected]
- Episode Transcripts >>> Think Fast Talk Smart Website
- Newsletter Signup + English Language Learning >>> FasterSmarter.io
- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
Chapters:
- (00:00) - Introduction
- (01:22) - What Makes a Good Conversation?
- (03:41) - The Topic Pyramid
- (06:22) - Preparation for Small Talk
- (08:38) - Remembering Conversation Details
- (10:16) - Asking Too Many Questions
- (12:09) - Conversation Goals and Contexts
- (16:03) - Virtual vs In-Person Conversations
- (17:52) - The Importance of Listening
- (21:46) - Think Fast Talk Smart Premium
- (23:04) - Conclusion
Previous Episode

Launching: Think Fast Talk Smart Premium
Introducing our new Premium membership, designed to enhance communication and career skills with expanded content and tools. Enjoy early access to live events, AMAs (Ask Matt Anything), eQuips—Essential Quick Insight Playlists—Extended Deep Thinks episodes, and the AI Chat Matt tool.
The focus is on building a global community where members can connect, share insights, and receive feedback. A portion of membership fees will support charities dedicated to developing communication skills worldwide.
Connect:
- Premium Signup >>>> Think Fast Talk Smart Premium
- Email Questions & Feedback >>> [email protected]
- Episode Transcripts >>> Think Fast Talk Smart Website
- Newsletter Signup + English Language Learning >>> FasterSmarter.io
- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
Next Episode

170. Advice from Nontraditional Storytellers Part 1
Wisdom from the witness stand to the newsstand.
The best storytellers might not call themselves storytellers at all. But from litigating in the courtroom to crafting newspaper cartoons, these experts know how to weave narratives that resonate.
In part one of this special two-part series, host Matt Abrahams explores the foundations of effective storytelling with tech litigator Neel Chatterjee and syndicated cartoonist Hilary Price. Chatterjee, drawing parallels to stand-up comedy, emphasizes the critical importance of those first few lines: "We have to figure out the two to three-line statement on 'this is a case about'..." Meanwhile, Price reveals the power of restraint in storytelling. "You want to simplify and amplify," she says. "I only want to put the elements that are important. Never spoon-feed your reader."
In this episode of Think Fast, Talk Smart, nontraditional storytelling masters share their approach to structure, framing, and audience engagement, revealing insights that we can all use to transform our communication — whether in convincing a jury, crafting the perfect punchline, or sharing stories in everyday life.
Episode Reference Links:
- Neel Chatterjee
- Hilary Price
- Ep.168 How Story Can Change Everything in Your Career
- Ep.50 Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged
Connect:
- Premium Signup >>>> Think Fast Talk Smart Premium
- Email Questions & Feedback >>> [email protected]
- Episode Transcripts >>> Think Fast Talk Smart Website
- Newsletter Signup + English Language Learning >>> FasterSmarter.io
- Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
- Matt Abrahams >>> LinkedIn
Chapters:
- (00:00) - Introduction
- (02:23) - Structure in Storytelling
- (05:03) - The Premise and Promise
- (06:02) - Being Concise in Storytelling
- (09:58) - Visuals in Storytelling
- (13:01) - Conclusion
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