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Aayan

@aayanisms

My podcasts Aayanisms & BasTalk - everyday at work!Host of twin podcasts - BasTalk - a podcast about life at work! Aayanisms - a podcast about life outside work!https://linktr.ee/aayanisms
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18

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Podcaster Q&A

Tell us about yourself – what is your background?

Aayan is a seasoned general management executive leading global teams in Big-Tech over the last two decades. In his spare time, he hosts a management podcast, "Bas Talk!" and writes on various issues around the triage of organization culture, sales strategies, and people management. In addition, he's invited to forums as a panelist, speaker, and commentator on similar topics.

Why did you get into podcasting?

So the love for writing articles and blogs eventually graduated to podcasting. Also, being Camera shy, content loaded and introverted goes a long way in expressing myself on an audio-only platform. I do think, there is room for a simple no frill conversation to be had even in this noisy world.

How did the idea for the show come about?

There is too much mumbo-jumbo when it comes to Management talks. I wanted to break the mold and have simple, no-frill, slow-burn content. Everyone is out there to make you rich, grow fast or solve all your problems if you follow these 3 things. BasTalk doesn't do any of it. Quite counter-intuitive in the age of low attention spans, but I believe the audience is tired of jargon and cliches I am too. So BasTalk was born. It means SimplyTalk.

What do you hope listeners take from the show?

The best takeaway from BasTalk is: oh, why didn't I think of it that way? BasTalk does not claim to be a know-it-all type of podcast. It's always a work in progress. The only idea is to make the listener think, perhaps re-think issues they struggle with at the common workplace. Break some myths and stereotypes while sharing an objective point of view.

What's been the biggest challenge for you?

Finding my tribe. Building a community. Coexisting with the "celebrity" podcasts clogging charts and bandwidths. Building an organic audience is far more difficult than those who inherit 5M followers from their line of work and reach the top of podcast charts.

How can your listeners support your show?

Share with those who care.

Any future plans that you'd like to share?

Want to build a community for people with long attention spans.

Anything else you'd like to share?

Engagement is key; finding the tribe helps increase it.

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