WGC 004 - John Lee Dumas on Monetizing Your Podcast - Entrepreneurs On Fire
05/06/20 • 19 min
1 Listener
Show Notes: https://webgrowthcode.com/monetizing-a-podcast-john-lee-dumas/
I've got the great John Lee Dumas from Entrepreneurs On Fire on to break down how to monetize your podcast. This one blew me away so I know you are going to love all of the crazy knowledge bombs.
Find out why you should not try to convert the unconverted. Instead you should be like JLD and become a guest on other podcasts. Set the goal now for 100. The new 100 guest challenge will be coming soon to a theater near you.
You can find John at EOFire.com.
How JLD Would Monetize a New Podcast Today
-Don't even think about sponsors until you are 365 days into your show.
-Instead find out what the #1 struggle is for your listeners
-Give them a solution to that struggle
-Then Offer that solution to your audience
-If the first solution doesn't solve their problem then tweak and try again
-Eventually you'll find something that works
-Determine what your massive solution is to their problem
Tips on Growing Your Podcast in the First year
-Become a guest on 100 podcasts in next 100 days
-John wants to become one of the 7 podcasts that the average person listens to
-If you become on of the 7, then they might drop into your funnel
-Then they might become a customer or client
-Focus where people are already listening
Quote via Pat Flynn form Smart Passive Income:
"The Riches are in the Niches."
How Do You Know When You Niched Down Enough
-You know you are niched down enough If you look around and have no competition
-and/or if You look around and know you can dominate everyone in the niche -The Risk analogy and Australia
-The example of the fly fishing niche within a niche
-Get fired up when you see barriers because you will be better off on the other side of it
Steps to become a guest on another podcast
-Go to apple podcast store
-Goto your category
-rank the top 200
-see which ones take guests on a topic where you are expert
-when find them you have to manually do this:
-Click on logo and click website
-Then click contact form
Send them a letter
Takeaway: Get yourself as a guest on 100 podcasts this year
"Convert the Converted, it's so much easier."
Conclusion with John Lee Dumas
John Lee Dumas breaks down some amazing tips on the steps to monetizing your podcast. We find out how to understand and know when you have niched down enough with your podcast.
Show Notes: https://webgrowthcode.com/monetizing-a-podcast-john-lee-dumas/
Show Notes: https://webgrowthcode.com/monetizing-a-podcast-john-lee-dumas/
I've got the great John Lee Dumas from Entrepreneurs On Fire on to break down how to monetize your podcast. This one blew me away so I know you are going to love all of the crazy knowledge bombs.
Find out why you should not try to convert the unconverted. Instead you should be like JLD and become a guest on other podcasts. Set the goal now for 100. The new 100 guest challenge will be coming soon to a theater near you.
You can find John at EOFire.com.
How JLD Would Monetize a New Podcast Today
-Don't even think about sponsors until you are 365 days into your show.
-Instead find out what the #1 struggle is for your listeners
-Give them a solution to that struggle
-Then Offer that solution to your audience
-If the first solution doesn't solve their problem then tweak and try again
-Eventually you'll find something that works
-Determine what your massive solution is to their problem
Tips on Growing Your Podcast in the First year
-Become a guest on 100 podcasts in next 100 days
-John wants to become one of the 7 podcasts that the average person listens to
-If you become on of the 7, then they might drop into your funnel
-Then they might become a customer or client
-Focus where people are already listening
Quote via Pat Flynn form Smart Passive Income:
"The Riches are in the Niches."
How Do You Know When You Niched Down Enough
-You know you are niched down enough If you look around and have no competition
-and/or if You look around and know you can dominate everyone in the niche -The Risk analogy and Australia
-The example of the fly fishing niche within a niche
-Get fired up when you see barriers because you will be better off on the other side of it
Steps to become a guest on another podcast
-Go to apple podcast store
-Goto your category
-rank the top 200
-see which ones take guests on a topic where you are expert
-when find them you have to manually do this:
-Click on logo and click website
-Then click contact form
Send them a letter
Takeaway: Get yourself as a guest on 100 podcasts this year
"Convert the Converted, it's so much easier."
Conclusion with John Lee Dumas
John Lee Dumas breaks down some amazing tips on the steps to monetizing your podcast. We find out how to understand and know when you have niched down enough with your podcast.
Show Notes: https://webgrowthcode.com/monetizing-a-podcast-john-lee-dumas/
Previous Episode
WGC 003 - How to Get More Engagement on Instagram with Jenn Herman from Jenn's Trends
Show Notes: https://webgrowthcode.com/how-to-get-more-engagement-on-instagram-with-jenn-herman-from-jenns-trends/
Jenn Herman from Jenn's Trends breaks down her best Instagram tips and tricks today on the podcast. Whether you are brand new to Instagram or if you have been using it for a while, we've got you covered today.
Find out why you should probably be posting less on Instagram and how to find out what your audience really needs. We get the great hash tag strategy to get your stuff out now, tomorrow and this week. I'm excited to share this one with you today.
Show Notes with Jenn Herman
06:30 - Evo Terra was on the podcast here and talked about SEO and podcasting.
06:45 - Corbett Barr's post called "Write Epic Shit" is a classic blog post that says it all.
11:52 - Take a look @JennsTrends for an example.
17:30 - We note Link Tree and the alternative strategy to using this service.
19:30 - When to utilize the Facebook pixel on your Instagram landing page.
23:40 - How to check your insights and find out what has the most engagement.
54:50 - I note the fake video. Jenn notes that Instagram live is another great resource you can share to IGTV.
58:00 - Instagram for Dummies and the other good resource
58:40 - Jenn’s Trends Facebook group
You can find Jenn at Jenn's Trends here.
Videos Noted in the Show
How to analyze the insights section to get more engagement
How to Create an Instagram Story highlights reel
Conclusion with Jenn Herman
Jenn Herman shares her best tips on Instagram today including the best colors to use, how often to post and how to setup the main link in your profile. Find out what Jenn's super secret hash tag strategy is all about and how to get your post to rank as a top post.
Show Notes: https://webgrowthcode.com/how-to-get-more-engagement-on-instagram-with-jenn-herman-from-jenns-trends/
Next Episode
WGC 005 - How to Find Your Next Virtual Assistant with Sam Kabert
Show Notes: https://webgrowthcode.com/how-to-find-your-next-virtual-assistant-with-sam-kabert/
Sam Kabert is on the podcast to share his best tips on finding your first virtual assistant. Sam is an expert in working with VA's and hosts the Clone Yourself Podcast where he shares the exact steps you need to get started.
Sam also talks about his other passions including his Soul Seeker Podcast and natural medicine has been a game changer for him.
Show notes with Sam Kabert
02:00 - Swag Works is one of Sam’s main brands.
02:50 - The Clone Yourself Podcast is where I first ran across Sam.
10:45 - ROI of a VA is Sam's sheet that gives you an idea when to start.
11:30 - Start with Why by Simon Sinek is a book the Sam recommends.
12:30 - The Time audit worksheet which shows you where you are using your time each week.
14:00 - Free Up is where Sam goes to find his VA’s. You can put weekly and hourly limits on VA’s.
15:00 - Here’s Sam’s podcast on finding a VA, The Clone Yourself Podcast. The first 15 episodes walk you through the steps to getting your first VA.
24:10 - The Silicon Valley 40 under 40 club.
37:30 - The Soul Seeker podcast is Sam’s outlet away from work. We hear how sam was able to get out of depression and lead a greater life.
40:30 - Fit For Service is the current mastermind group that is changing Sam’s life.
42:00 - Check out the What the Health documentary that talks about some of the issues the American people.
42:40 - I talked about Jimmy and Remix My Fitness.
48:30 - We talk about the New Rich and Tim Ferris. Find the number that you need to live the life you need.
53:30 - How to open up doors and increase sales with podcast. Plus Sam has a mastermind group.
You can find Sam at the Clone Yourself Podcast.
Conclusion with Swag Sam
Swag Sam shares the tips to get your first VA. Find out how a VA can take care of podcast editing, show notes, artwork and all of the misc things that you should be outsourcing so you can get the work you love completed. If you haven't herd about virtual assistants yet then this is going to be a great show to get you started.
Show Notes: https://webgrowthcode.com/how-to-find-your-next-virtual-assistant-with-sam-kabert/
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